The Spencer Hotel & Spa has introduced a series of writers’ workshops that provide an environment for inspiring writers and artists to develop their skills and vision by bringing them together with today’s top professionals in a unique environment.

Chautauqua, New York January 20, 2008 — The Spencer Hotel & Spa has introduced a series of writers’ workshops that provide an environment for inspiring writers and artists to develop their skills and vision by bringing them together with today’s top professionals in a unique environment.

Each five day workshop (limited to 20 students) is taught by award-winning authors and artists eager to share their professional wisdom. In addition to the professional instruction, students may choose from yoga, meditation, dance classes, watercolor instruction, spa treatments, massage therapy, hiking, and bicycling. Meals are enjoyed together, class size is limited, and the schedule of instructors changes annually to provide a diverse, entertaining choice.

The Hotel’s location within the Chautauqua Institution (a gated resort community located on Chautauqua Lake in western New York), offers a quiet setting for reading and writing. Workshop classes are held at the Chautauqua Institution’s Hulquist Conference Center, while the surrounding landscape of Bestor Park and plentiful gardens provides an enchanting setting for all to enjoy.

The Spencer is newly renovated, boutique hotel with 26 luxurious rooms and suites. It houses the oldest literary society in America, and opens its gates to all who enjoy a tale. New York Times once titled Chautauqua Institution as “Camelot, a place where time is forgotten and the arts flourish.”

“The Hotel offers a distinctive literary theme which celebrates the life and works of history’s most revered authors. Each room pays homage to a renowned author, depicting scenes from their most famous works,” Innkeeper Helen Briggs states. “I love literature and like to read, and so I decided what better place to create a literary theme than in Chautauqua,” Helen continues.

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Strategic Marketing Agency Offers Expert Tips to Improve the Content of Corporate Web Sites

East Northport, NY January 14, 2008 — Does your web site content reflect your company’s brand story today? Or does it just use the same content as your old brochures? Are you greeting your site visitors with the tone you want to reflect your corporate personality? Communication Strategy Group, a strategic marketing agency, enables marketers and web designers to develop strong brand content for web sites and other collateral, so your content matches the design of your web and marketing materials, providing a more compelling brand experience for your customers.

The agency has also developed a set of Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story to help marketers and web designer build a better web site experience.

“Communication Strategy Group supports growing technology and professional services companies through strategic public relations, marketing collateral development, brand evaluations and executive media and presentation coaching. We help companies develop and deliver strong brand stories - We call it Brandtelling™,” says Arthur Germain, Communication Strategy Group principal. “In our work with marketers and web designers we have been able to develop content that creatively articulates brands to more strongly reflect their visual elements.”

Three Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story:

Tip #1: Sell it the way your customer wants to buy it.
You may like calling your product an “air and brush-driven consumer cleaning technology” but your customers call it a vacuum. Use terms your customers expect to see when they come to your web site.

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SEO Articles Drive Website Traffic

SEO Articles can help move websites up in the search engines and are often purchased by SEO Companies and webmasters. When a person puts a keyword into a search engine they expect that the search bring him or her to the exact type of product, service or information that they are looking for. Many people only click on the first few search results and by then they may have found what they were searching for. You can increase the chances of a surfer winding up on your site and this will give you the edge if you are marketing your business.

Types of SE Articles

Webmasters and SEO Companies frequently purchase unique, quality content for newsletters, website content, press releases, blogs, and more. You can even buy small articles and post them as blogs, which is known in the world of search engine optimization as “link bait.” If you publish quality blogs, other websites are likely to paste those blogs (with a link to your website in them) on their own site. This is great publicity for your website.

SE companies and webmasters often purchase content for a new website. For example, if you want to have a new website built that sells women’s makeup, you don’t need to know anything about women’s makeup to put tons of quality, unique content on your women’s makeup website. You can simply purchase one article with the topic of your choice for each webpage. When the articles are delivered to you via email, you can simply paste each one onto a different webpage.

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