The Search Monitor (“TSM”), an online monitoring service that tracks competitive advertising activity on paid and organic search, blogs, forums, news, and web sites, announces its release of a new affiliate tracking software that identifies affiliate marketers who are sponsoring paid search results pages.

This powerful new tool is the first and only way for internet marketers to gain insight into the scope, strength, and breadth of their competitor’s affiliate programs. The Search Monitor is able to identify affiliates who deploy direct linking tactics and affiliates who manage and operate individual web sites.

Uses for this new tool include:

Measurement of the reach and strength of competitors’ affiliate programs on paid search.
Policing affiliates for compliance with affiliate program terms of use.
Identification of competitor’s affiliates for potential recruitment opportunities.
“Affiliate programs are a smart way to gain maximum exposure on paid search,” says Troy Lerner of The Booyah Agency. “By using affiliate programs as a tactic in our arsenal, our clients can own more page real estate on SERPs. We like the new reports from The Search Monitor because it gives us incredible insight as to where our affiliate efforts are strong and where we need to focus more time. Our clients love it because it enables them to build strength in numbers, while at the same time protecting their brands from misuse by affiliate marketers.”

“We are excited to bring this information about the affiliate channel to internet advertisers and their agencies,” says Lori Weiman, CEO of The Search Monitor. “We are a strong supporter of affiliate marketing as a powerful way to optimize online advertising in a controlled and deliberate way”

read more …

The Search Monitor, an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Pittsburgh, PA September 9, 2008 – The Search Monitor (www.thesearchmonitor.com) (“TSM”), an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

read more …

Free report helps marketing professionals of mid-sized companies understand the changing world of organic search engine optimization.

January 24, 2008 — MidMarketer.com, the online resource for best practices in marketing for mid-sized organizations, released a new report today entitled “Organic Search Engine Optimization- Fundamentals and Processes.” The report gives readers a more holistic view of the rapidly changing search engine landscape.

Dan Swartz, Executive Editor of MidMarketer, notes “Many mid-sized companies feel like they are always behind the eight ball when it comes to optimizing their Web sites for search engines. This report focuses on solid marketing fundamentals and processes, rather than short-lived magic bullets to search optimization.” Swartz adds, “This report helps marketing people in mid-sized companies understand how search is changing. It gives practical advice on how to optimize based on understanding those changes.”

The report discusses the increasing complexity of search engines, proposing a more holistic view of an organization’s content and online communication needs to be considered in organic search optimization strategy and processes.

Perspective reports from MidMarketer are designed to help inform mid-sized companies on effective marketing practices. Says Swartz, “Each Perspectives report includes real-world, actionable items that a mid-marketer can take and use that very day.” Perspectives reports tackle strategic, creative and tactical topics. Two new reports are published each month. MidMarketer also offers marketing templates and tools designed specifically to help mid-sized organizations take action on achieving better results from their marketing.

The new MidMarketer perspective report “Organic Search Optimization- Fundamentals and Processes” can be found at www.midmarketer.com/perspectives/

read more …

iomart, the datacentre operating and web hosting business is pleased to announce that it has been awarded a contract to handle all aspects of the customer web platform service offered by business broadband provider UK Online.

Glasgow, UK January 16, 2008 — iomart, the datacentre operating and web hosting business is pleased to announce that it has been awarded a contract to handle all aspects of the customer web platform service offered by business broadband provider UK Online.

Under the three-year contract, iomart will provide hosting, infrastructure and ongoing management of a web services platform to UK Online, to allow the BSkyB-owned business to offer a comprehensive range of domain name, web hosting and related services to its small business and professional user customer base.

iomart’s own data centre network – with state-of-the-art facilities in Glasgow, Nottingham, Leicester and the City of London – will guarantee UK Online a fully secure and resilient hosting services platform. This managed web service platform will allow UK Online to offer its customers a complete end-to-end e-commerce solution.

Using a secure web-based control centre, UK Online’s customers will be able to purchase everything that they need to build, host, maintain and market professional websites. The services that iomart will provide UK Online include domain name registration, web hosting packages, easy to build web sites and search engine marketing tools.

read more …

Strategic Marketing Agency Offers Expert Tips to Improve the Content of Corporate Web Sites

East Northport, NY January 14, 2008 — Does your web site content reflect your company’s brand story today? Or does it just use the same content as your old brochures? Are you greeting your site visitors with the tone you want to reflect your corporate personality? Communication Strategy Group, a strategic marketing agency, enables marketers and web designers to develop strong brand content for web sites and other collateral, so your content matches the design of your web and marketing materials, providing a more compelling brand experience for your customers.

The agency has also developed a set of Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story to help marketers and web designer build a better web site experience.

“Communication Strategy Group supports growing technology and professional services companies through strategic public relations, marketing collateral development, brand evaluations and executive media and presentation coaching. We help companies develop and deliver strong brand stories – We call it Brandtelling™,” says Arthur Germain, Communication Strategy Group principal. “In our work with marketers and web designers we have been able to develop content that creatively articulates brands to more strongly reflect their visual elements.”

Three Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story:

Tip #1: Sell it the way your customer wants to buy it.
You may like calling your product an “air and brush-driven consumer cleaning technology” but your customers call it a vacuum. Use terms your customers expect to see when they come to your web site.

read more …