eWayDirect has partnered with Return Path to provide increased information about email deliverability to eWayDirect clients, arming them to fight spam filters and achieve high inbox deliverability scores.
Southport, CT January 18, 2008 — eWayDirect, Inc., a leader in emessaging and search marketing, announces a licensing agreement to include Return Path’s Delivery Assurance Services with eWayDirect’s full-service emessaging agreements - and at no extra charge to client companies.
“This agreement gives eWayDirect clients a distinct advantage,” says Neil Rosen, president and CEO of eWayDirect. “Now every client knows exactly what went into inboxes, what went into bulk folders, and what was dropped or is missing.”
Significant services come with the agreement, delivering substantial benefits to eWayDirect clients. The campaign preview allows users to see what campaigns will look like across primary ISPs, mail readers, and web browsers prior to delivery, allowing eWayDirect to pass information back to the client about creative and the visibility of calls to action. The reputation monitor and sender score tool help clients understand their email reputations and the factors contributing to those reputations by aggregating more than 60 different data elements from email receivers to compile a composite reputation score.
The mailbox monitor tracks inbox email deliverability by ISP and provides both summary and detail reporting. “Now every eWayDirect client knows exactly what is happening to their email,” says Rosen. “They know what was delivered, what wasn’t, and why.”
Finally, the blacklist alert continuously monitors all outbound mail server addresses and enables drilling down into exact causes and taking corrective actions.
Den ganzen Beitrag lesen…
Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA).
