Free report helps marketing professionals of mid-sized companies understand the changing world of organic search engine optimization.

January 24, 2008 — MidMarketer.com, the online resource for best practices in marketing for mid-sized organizations, released a new report today entitled “Organic Search Engine Optimization- Fundamentals and Processes.” The report gives readers a more holistic view of the rapidly changing search engine landscape.

Dan Swartz, Executive Editor of MidMarketer, notes “Many mid-sized companies feel like they are always behind the eight ball when it comes to optimizing their Web sites for search engines. This report focuses on solid marketing fundamentals and processes, rather than short-lived magic bullets to search optimization.” Swartz adds, “This report helps marketing people in mid-sized companies understand how search is changing. It gives practical advice on how to optimize based on understanding those changes.”

The report discusses the increasing complexity of search engines, proposing a more holistic view of an organization’s content and online communication needs to be considered in organic search optimization strategy and processes.

Perspective reports from MidMarketer are designed to help inform mid-sized companies on effective marketing practices. Says Swartz, “Each Perspectives report includes real-world, actionable items that a mid-marketer can take and use that very day.” Perspectives reports tackle strategic, creative and tactical topics. Two new reports are published each month. MidMarketer also offers marketing templates and tools designed specifically to help mid-sized organizations take action on achieving better results from their marketing.

The new MidMarketer perspective report “Organic Search Optimization- Fundamentals and Processes” can be found at www.midmarketer.com/perspectives/

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Samuel Babarinde, 24 years old founder of Super Eye Spex, an online optical store, will be donating prescription glasses worth $200,000 to the people of Darfur Sudan in April 2008.

Toronto, Ontario January 19, 2008 — Samuel Babarinde, 24 year old founder of Super Eye Spex, an online optical store, will be donating prescription glasses worth $200,000 to the people of Kenya in April 2008.

Babarinde has been following the crisis going on in Africa for many years. He has always known that something had to be done in order to help the less fortunate in that part of the world.

Therefore, He decided to start an online charity store where people can purchase high quality prescription glasses for lower prices. With the help of the online store he raised over $100,000 which he is now using towards the cause.

Importance of Our Eyeglass Donation to Africa

• Over 1 billion people in developing countries need eyeglasses but cannot afford them.
• Over 4 million pairs of eyeglasses are thrown away each year in North America.
• 25% of the global population needs eyeglasses.
• In Africa, 50% of children in institutions for the blind would be able to read normal or large print if they had eyeglasses
• The price for glasses in Benin and other African countries can exceed three months’ average salary

For additional information on (24 year old entrepreneur donated prescription glasses worth $200,000 to the people in Kenya) contact “Sam” at sam @ supereyespex.com or visit www.supereyespex.com.

ABOUT SUPER EYE SPEX - Super Eye Spex is the cheapest online optician. Despite the fact that we are a new company, we offer the latest and newest arrivals on the internet. Due to low expenditure and discretionary buying means we can offer you the best deals around.

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MACWORLD SAN FRANCISCO—January 15, 2008—Apple® today unveiled MacBook® Air, the world’s thinnest notebook. MacBook Air measures an unprecedented 0.16-inches at its thinnest point, while its maximum height of 0.76-inches is less than the thinnest point on competing notebooks. MacBook Air has a stunning 13.3-inch LED-backlit widescreen display, a full-size and backlit keyboard, a built-in iSight® video camera for video conferencing, and a spacious trackpad with multi-touch gesture support so users can pinch, rotate and swipe. MacBook Air is powered by a 1.6 GHz or 1.8 GHz Intel Core 2 Duo processor with 4MB L2 cache, and includes as standard features 2GB of memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology and Bluetooth 2.1.

“We’ve built the world’s thinnest notebook—without sacrificing a full-size keyboard or a full-size 13-inch display,” said Steve Jobs, Apple’s CEO. “When you first see MacBook Air, it’s hard to believe it’s a high-performance notebook with a full-size keyboard and display. But it is.”

MacBook Air has a vibrant 13.3-inch LED-backlit glossy widescreen display that is energy efficient, and its spacious trackpad offers multi-touch gesture support for pinch, rotate and swipe, making it more intuitive than ever to browse and rotate photos or zoom into web pages in Safari™. MacBook Air features a full-size keyboard design in a sleek and durable aluminum enclosure. The backlit keyboard makes it ideal for dimly lit environments such as airplanes, studios or conference halls, and a built-in ambient light sensor automatically adjusts the brightness of the keys as well as the display brightness for optimal visibility.

MacBook Air delivers up to five hours of battery life for wireless productivity and includes AirPort Extreme® 802.11n Wi-Fi networking, which delivers up to five times the performance and twice the range of 802.11g*. Apple’s Migration Assistant software now enables users to quickly transfer files, applications and preferences from your old Mac® to MacBook Air right over your wireless network.

MacBook Air users can buy the companion MacBook Air SuperDrive, a compact external drive designed for MacBook Air, for just $99. The MacBook Air SuperDrive® is powered by MacBook Air’s USB port, eliminating the need to carry a separate power adapter. Many MacBook Air users will not find a need for an optical drive now that they can wirelessly rent movies from the iTunes® Store, wirelessly backup files with Time Capsule and access the optical drives on remote PCs or Macs to wirelessly install software applications on MacBook Air.

MacBook Air is powered by Intel Core 2 Duo processors running at 1.6 GHz or 1.8 GHz, and includes as standard 2GB of memory and an 80GB 1.8-inch hard drive. An optional 64GB solid state drive contains no moving parts for added durability. Every MacBook Air includes a micro-DVI port so users can connect to Apple’s gorgeous 20-inch or 23-inch Cinema Displays to extend their desktop or connect to projectors and other displays via DVI, VGA, Composite and S-video adapters. MacBook Air includes USB 2.0 for plugging in peripherals or charging an iPod® or iPhone™, a headphone jack and Apple’s acclaimed MagSafe® Power Adapter designed especially for mobile users.

Every MacBook Air comes with iLife® ‘08, the most significant update ever to Apple’s award-winning suite of digital lifestyle applications, featuring a major new version of iPhoto® and a completely reinvented iMovie®, both seamlessly integrated with the new .Mac Web Gallery for online photo and video sharing. The new MacBook Air also comes with Leopard™, the sixth major release of the world’s most advanced operating system. Leopard introduces Time Machine™, an effortless way to automatically back up everything on a Mac; a redesigned Finder that lets users quickly browse and share files between multiple Macs; Quick Look, a new way to instantly see files without opening an application; Spaces, an intuitive new feature used to create groups of applications and instantly switch between them; a brand new desktop with Stacks, a new way to easily access files from the Dock; and major enhancements to Mail and iChat®. .Mac members can use the new Back to My Mac feature to browse and access files on their home computer from a MacBook Air over the Internet while out on the road.

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William S. Samuels IV, President of Telesales Services, an acknowledged Telesales and Telemarketing industry leader gives his insight into the eight things you need to know before you outsource your call center needs. Bill consults organization of all sizes in all industries - from Fortune 500 pharmaceutical and medical companies, to federal government to two-person startups, and even Dancing with the Stars! Bill works with over 100 call centers to find you the right solution, so you can be confident in his ability to evaluate a call center.

Rochester, NY January 16, 2008 — William S. Samuels IV, President of Telesales Services, an acknowledged Telesales and Telemarketing industry leader gives his insight into the four things you need to know before you outsource your call center needs.

Do You Know These 4 Items to Consider Before Outsourcing Your Call Center?
William Samuels, IV
President
Telesales Services

I. Is Call Center Outsourcing Right For You?
Call Center Outsourcing is the use of a Telesales or Telemarketing vendor to handle an inbound or outbound call center project that normally draws on internal resources. Using outside resources allows you to concentrate, cost effectively, on your core competencies.

Outsourced Call Centers Offer:
• Skilled Telemarketing professionals
• Improved market coverage
• Faster ramp-up, launch, and roll-out of campaigns
• Experience with programs similar to yours
• Rapid response to market conditions
• Account management expertise
• Enhanced reporting capabilities
• Market testing capabilities
• Remote call monitoring

The Benefits of Outsourcing Call Center Services
• Increased Sales and profits
• Reduced costs per sale
• Maximum phone productivity
• Increased number of appointments
• Increased customer base
• Increased lead generation
• Higher number of qualified leads
• Higher number of closed sales
• Better customer retention
• More immediate feedback
• Better results through test marketing
• Increased local, regional, or national market share

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See, Click and Transform: Latest Version of Bling! It Grants Individuals and Small Businesses Operating Mac Systems the Confidence and Credibility to Compete on the Global Market and Raise Sales, Click-Through-Rates and Sell Stagnant Inventory

San Francisco, CA January 16, 2008 — Vertus, the graphics and imaging software division of Heligon, a technology business specializing in image data interpretation, today unveiled the Macintosh-compatible version of Bling! It, its recently released deep-graphic image-editing tool that quickly and easily transforms product shots to create maximum online sales impact. Since its initial launch, Bling! It users, even those without any prior image editing experience, have found that the software helps raise the achieved sales price of their products and increases the click-through-rate over standard thumbnail images. By giving product images a “shot-in-the-studio” look and feel, Bling! It creates images which attract more attention from buyers, helping sellers achieve higher prices for their products and move previously stagnant inventory. The software is available for live demonstrations throughout Macworld Expo 2008, January 15-18, in the Vertus booth #W-4231.

By combining complex technology with easy-to-use tools, Bling! It empowers any user to strengthen and embellish product images thanks to capabilities previously available only to seasoned image editing professionals. With Bling! It, Mac users can unlock their creative potential without having to master complex and intimidating image editing programs such as Photoshop. With just a few clicks and the guidance of Bling! It’s intuitive balloon tips, users can seamlessly replace a standard image background with a more appealing backdrop and add features such as drop shadowing, highlight effects and logos. The sheer speed realized with Bling! It enables even the novice user to produce product images up to four times faster than with any previously available solutions.

“Bling! It enables anyone to create high quality product shots capable of competing with studio-shot professional product images. We’ve received numerous comments from customers that have “Blinged” their product shots, that they have realized as much as a 20% increase in their achieved product price,” said James Carr-Jones, president and CEO of Vertus. “With businesses of all sizes and industries offering products through e-commerce outlets, the entrepreneur that makes the best impression online ultimately generates the most sales. Bling! It enables even the most casual seller to optimize potential revenue and increase profits by making products truly stand out from the ever-growing crowd without the need to master Photoshop or other complicated imaging programs.”

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