Market Directions Publishes BMA Marketing Study

Market Directions Publishes BMA Marketing StudyMarket Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA).

Kansas City, MO - March 9, 2008, Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA). In doing so, the consultancy surveyed the B2B marketing community on numerous issues, including industry trends and future developments.
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Search Marketing Expo - SMX West Announces ‘Generation Next’ Keynote Featuring Ask.com’s Jim Lanzone, Microsoft’s Brad Goldberg and Google’s Peter Norvig

Search Marketing Expo - SMX West today announced that Jim Lanzone, Brad Goldberg and Peter Norvig will join moderators Chris Sherman and Gord Hotchkiss for the ‘Generation Next’ keynote discussion. Panel participants will discuss recent and current initiatives that are changing the search marketing landscape, as well as predict upcoming search trends. The keynote discussion will take place on Thursday, February 28 at 9AM.
Redding, CT January 7, 2008 — Search Marketing Expo - SMX West today announced that Jim Lanzone, Brad Goldberg and Peter Norvig will join moderators Chris Sherman and Gord Hotchkiss for the ‘Generation Next’ keynote discussion. Panel participants will discuss recent and current initiatives that are changing the search marketing landscape, as well as predict upcoming search trends. The keynote discussion will take place on Thursday, February 28 at 9AM.

SMX West takes place February 26-28, 2008 at the Santa Clara Convention Center in the heart of Silicon Valley, California. SMX West is programmed for search marketers of all skill levels; the event features more than 50 sessions conducted by search marketing community’s most well known experts and practitioners.

“To have visionaries from three of the world’s major search engines–Ask, Google and Microsoft–discussing the current state of search and looking into the future will be a great experience for our attendees,” said conference co-chair and keynote moderator Chris Sherman. “It will be a fascinating experience for those who’ve been involved in search for years, as well as those who are brand new to search marketing.”

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Anderson Analytics Founder to Present “Marketing Research and Web 2.0 Insights Through Web/Screen Scraping & Text Mining”

Anderson Analytics Founder Tom Anderson will present at the Market Research Association (MRA) Minnesota/Upper Midwest Chapter on “Marketing Research and Web 2.0 Insights through Web/Screen Scraping & Text Mining.”

Minneapolis, MN April 16, 2007 — Tom Anderson, Founder & Managing Partner of next-generation market research consultancy Anderson Analytics, will present “Marketing Research and Web 2.0: Insights through Web/Screen Scraping & Text Mining,” at a lunch meeting of the MN/Upper Midwest Chapter of MRA to be held in Minneapolis on May 17, 2007.  
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