ICanLocalize enables translation of complete websites into a variety of languages. It employs professional translators and uses a unique process to deliver up to 60% saving. This new service provides a complete solution for website translation and produces human translated websites in ready-to-publish condition.

Las Vegas, NV February 20, 2008 — OnTheGoSystems introduces www.icanlocalize.com – a new website translation service for small to medium sized websites, delivering affordable professional human translation.

ICanLocalize enables translation of complete websites into a variety of languages. It employs professional translators and uses a unique process to deliver up to 60% saving. This new service provides a complete solution for website translation and produces human translated websites in ready-to-publish condition.
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Free report helps marketing professionals of mid-sized companies understand the changing world of organic search engine optimization.

January 24, 2008 — MidMarketer.com, the online resource for best practices in marketing for mid-sized organizations, released a new report today entitled “Organic Search Engine Optimization- Fundamentals and Processes.” The report gives readers a more holistic view of the rapidly changing search engine landscape.

Dan Swartz, Executive Editor of MidMarketer, notes “Many mid-sized companies feel like they are always behind the eight ball when it comes to optimizing their Web sites for search engines. This report focuses on solid marketing fundamentals and processes, rather than short-lived magic bullets to search optimization.” Swartz adds, “This report helps marketing people in mid-sized companies understand how search is changing. It gives practical advice on how to optimize based on understanding those changes.”

The report discusses the increasing complexity of search engines, proposing a more holistic view of an organization’s content and online communication needs to be considered in organic search optimization strategy and processes.

Perspective reports from MidMarketer are designed to help inform mid-sized companies on effective marketing practices. Says Swartz, “Each Perspectives report includes real-world, actionable items that a mid-marketer can take and use that very day.” Perspectives reports tackle strategic, creative and tactical topics. Two new reports are published each month. MidMarketer also offers marketing templates and tools designed specifically to help mid-sized organizations take action on achieving better results from their marketing.

The new MidMarketer perspective report “Organic Search Optimization- Fundamentals and Processes” can be found at www.midmarketer.com/perspectives/

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See, Click and Transform: Latest Version of Bling! It Grants Individuals and Small Businesses Operating Mac Systems the Confidence and Credibility to Compete on the Global Market and Raise Sales, Click-Through-Rates and Sell Stagnant Inventory

San Francisco, CA January 16, 2008 — Vertus, the graphics and imaging software division of Heligon, a technology business specializing in image data interpretation, today unveiled the Macintosh-compatible version of Bling! It, its recently released deep-graphic image-editing tool that quickly and easily transforms product shots to create maximum online sales impact. Since its initial launch, Bling! It users, even those without any prior image editing experience, have found that the software helps raise the achieved sales price of their products and increases the click-through-rate over standard thumbnail images. By giving product images a “shot-in-the-studio” look and feel, Bling! It creates images which attract more attention from buyers, helping sellers achieve higher prices for their products and move previously stagnant inventory. The software is available for live demonstrations throughout Macworld Expo 2008, January 15-18, in the Vertus booth #W-4231.

By combining complex technology with easy-to-use tools, Bling! It empowers any user to strengthen and embellish product images thanks to capabilities previously available only to seasoned image editing professionals. With Bling! It, Mac users can unlock their creative potential without having to master complex and intimidating image editing programs such as Photoshop. With just a few clicks and the guidance of Bling! It’s intuitive balloon tips, users can seamlessly replace a standard image background with a more appealing backdrop and add features such as drop shadowing, highlight effects and logos. The sheer speed realized with Bling! It enables even the novice user to produce product images up to four times faster than with any previously available solutions.

“Bling! It enables anyone to create high quality product shots capable of competing with studio-shot professional product images. We’ve received numerous comments from customers that have “Blinged” their product shots, that they have realized as much as a 20% increase in their achieved product price,” said James Carr-Jones, president and CEO of Vertus. “With businesses of all sizes and industries offering products through e-commerce outlets, the entrepreneur that makes the best impression online ultimately generates the most sales. Bling! It enables even the most casual seller to optimize potential revenue and increase profits by making products truly stand out from the ever-growing crowd without the need to master Photoshop or other complicated imaging programs.”

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Bloggers unite. Getting the word out to interested readers just got a lot easier. BlogReach is a new, innovative approach to help bloggers promote their blogs and boost their search engine ranking (SEO). This free widget collects current headlines from participating blogs and displays them on other blogs in related interest areas within the BlogReach network.

Brentwood, UK – January 14, 2008 — The blog community is ready and willing to bring together like-minded individuals who want to hear and be heard–the challenge is finding the right audience. Getting the word out to interested readers just got a lot easier. BlogReach is a new, innovative approach to help bloggers promote their blogs and boost their search engine ranking (SEO).

BlogReach is a free widget that collects current headlines from participating blogs and displays them on other blogs in related interest areas within the BlogReach network. This new service delivers double benefits. First, bloggers can reach a wider audience by tapping into the rapidly expanding network of blog participants. Blogs also improve their SEO ranking by increasing the number of topic-relevant links on their site.

For bloggers, BlogReach is simple to install and free to use. Installation involves pasting a few lines of code or deploying a simple plug-in. The blogger can then customize the appearance of the BlogReach widget to match their blog’s appearance.

Once installed, the BlogReach widget automatically retrieves a blog’s current headline and then displays it on other blogs within the BlogReach network. Headlines are shared between related interest areas, ensuring content enhances the value of the blog to the reader. BlogReach displays direct links to the blog, not redirects, offering maximum impact for SEO optimization.

BlogReach also offers advertising opportunities that are customizable by geographic location, interest area, and more. As a result of the internet networking culture, consumers increasingly expect highly targeted content that is specifically relevant to their interests. BlogReach is an innovative means for companies to maximize their marketing investment, focusing their efforts on a market that will welcome their messages.

Measurement is essential to creating and maintaining an effective presence online. BlogReach delivers the online statistics and tracking that bloggers and advertisers need to evaluate their impact and to adjust their approach in real-time. BlogReach offers free sign up and more information for advertisers at www.blogreach.com.

About LogicNow:
LogicNow is an innovator of browser-based software solutions that streamline client tracking, billing, and customer communications. The company’s brands, Kambee, PerlDesk, LogicBill, and LogicReach, provide a range of solutions for web monitoring, internet surveying, help desk management, and ecommerce. LogicNow solutions are used globally by over 8,000 customers including governments, universities, large enterprises, and small businesses. www.logicnow.com

Provided by gh consulting – gordian hense

Invesp, a marketing consulting boutique that offers conversion optimization services, announced that its clients had an average conversion rate of 11.12 percent in 2007, which translates into an increase of up to 321 percent in online revenue.

Detroit, MI January 14, 2008 — Most large online companies have reported a soar in their sales. Companies with significant web presences such as Amazon, Bestbuy and Motorola were able to drive hundreds of thousands of visitors to their sites and as a result reported double digit growth in sales. Other e-commerce sites do not have such brand awareness and are not enjoying the same revenue growth. Most of these sites are turning to conversion optimization companies to help them boost sales. Invesp, a marketing consulting boutique, announced that its clients had an average conversion rate of 11.12 percent in 2007 reporting an increase of up to 321 percent in online revenue.

The fact is that at the heart of every ecommerce website is someone whose job is to increase revenue. As there is an increased pressure on online retailers to generate more sales, these sites are trying to figure out ways to convert more of their traffic into actual consumers, which is why it is crucial to focus on conversion rates. Data tracked by Invesp Consulting, a marketing optimization company, indicates that online conversion rates have been on a steady decline for the last 6 years. Fireclick index, which provides an objective comparison of key metrics across a variety of segments, reported that ecommerce website reported an average conversion rate of 6 percent in the year 2000, but by 2007, most ecommerce sites are reporting an average less than 2 percent.

Surprisingly, these rates have not always been this low. Ecommerce sites used to experience more sales because of limited competition. They were not required to be optimized nor designed with users in mind. But with the boom in e-retailing sites, competition is fierce. Sites are turning to conversion optimization methods with one goal in mind: trying to figure out the best way to increase online conversions.

And companies should be concerned with conversions since there are more users than ever online. Users are picky, if the site does not capture their attention because of the lack of optimization and focus, they will click out within seconds. That translates into hundreds of dollars in lost sales.

For an ecommerce site driving 50,000 visitors a day, a 2 percent conversion rate may suffice. But, conversion rate doesn’t have to stop at that low number. Ayat Shukairy, a managing partner at Invesp Consulting (www.invesp.com), says, “if you’ve already invested hundreds of thousands into your online platform, you are getting tens of thousands of visitors to your site every day. Increasing your website conversion rate can mean getting 1,000 orders instead of 500 orders. Our clients are reporting an average of 11 percent conversion rate. That translates into 321 percent increase in revenue. If companies do not fix the problem with their website, then they are simply leaving money on the table for competitors to take.”

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