New Software Deal of the Day Website Launched

Software Deal of the Day offers one software application for sale every day at a significantly discounted price.

Boston, MA January 23, 2008 — Software Deal of the Day offers one software application for sale every day at a significantly discounted price.

Software Deal of the Day is a new site that offers software applications at a significantly reduced price for only twenty-four hours. Each day a new software deal is available. If you cannot resist a great deal then Software-DOD.com is for you!

Software-DOD.com features popular software titles. The software discounts range from 10-90% off of list prices, and the software is only available at that price for twenty-four hours! Software-DOD.com also contains second chance offers. The second chance offers are still discounted and designed for those that miss the deal of the day offer, but the second chance offer is not as deeply discounted as the deal of the day offer.

Many of the software applications on the Software-DOD.com website even have trial versions available, which allows website visitors to try the software prior to making a purchase decision.

Interested visitors can preview the applications that will be available on the Software-DOD website for the coming week. Additionally, deals are easy to monitor because RSS feeds are available that contain the daily specials, the second chance offers, and a preview of applications that will be featured on the Software-DOD.com website.

Other webmasters and publishers can also syndicate the Software Deal of the Day offers, and integrate the discount offers into their own websites. Software-DOD.com provides the tools to make the integration process painless for webmasters. The offers will dynamically update each night as the new offers become available. Providing such great software deals are sure to endear webmasters to their website visitors.

Software developers interested in this new distribution channel are encouraged to submit their software applications for consideration. With economic concerns looming individuals and businesses alike are tightening their spending. Software Deal of the Day is a win for every everyone. Additional details available at www.software-dod.com

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B2B Marketing Expert James Anderson Launches New Book On Customer Value Management

Axios faculty affiliate, Professor James Anderson of the Kellogg School of Management, launches his new book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Based on the results of his latest research on crafting winning value propositions and managing customer value, Dr. Anderson defines the best practices in business to business (B2B) marketing.

Chicago, IL January 14, 2008 — Axios Partners, Inc. today announced its faculty affiliate, Professor James Anderson of the Kellogg School of Management, has launched his new book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Dr. Anderson is considered the world’s leading authority on Business-to-Business (B2B) marketing having already written the best selling B2B marketing textbook and numerous Harvard Business Review articles. On Tuesday, January 15, Dr. Anderson will be hosting a book launch in conjunction with the Kellogg Alumni Association on the Kellogg campus in downtown Chicago.

Based on the results of Dr. Anderson’s latest research on crafting winning value propositions and managing customer value, Value Merchants defines B2B marketing best practices and provides expert guidance to managers who are facing disappointing sales growth and increasing price pressures. “To gain a fair return on the value their offerings deliver, firms must be able to persuasively demonstrate and document the value they provide customers relative to the next best alternative for those customers,” says Dr. Anderson. In Value Merchants, he describes his groundbreaking customer value assessment methodology to provide an understanding of customer requirements and preferences, and what it is worth in monetary terms to fulfill them.

“Dr. Anderson’s approach to customer value management has created dramatic results for our clients. For example, we’ve seen clients increase margins by 25% or achieve 85% penetration in new markets by demonstrating and documenting their superior value,” says Eric Berggren, Managing Director. To reflect the success that its clients have had with Dr. Anderson’s and other cutting edge methods, Axios has redesigned its website: www.AxiosPartnersInc.com. Copies of Dr. Anderson’s book, as well as other publications highlighting best practices in marketing, can be obtained through the Axios website: www.AxiosPartnersInc.com/ideastools.html .

About Axios Partners, Inc.

Axios leads clients to innovate and manage their customer value for revenue and profit growth. Drawing on a network of expert resources, Axios combines highly skilled and experienced consultants with the cutting edge methods to address each client’s unique challenges. Axios has developed and implemented highly effective differentiation strategies for clients across a variety of industries, such as financial services, high-tech, energy, health care, telecommunications and industrial products. Axios client results have been highlighted in Fortune, Harvard Business Review and numerous other publications.

For more information, please visit: www.AxiosPartnersInc.com.

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