The Search Monitor (“TSM”), an online monitoring service that tracks competitive advertising activity on paid and organic search, blogs, forums, news, and web sites, announces its release of a new affiliate tracking software that identifies affiliate marketers who are sponsoring paid search results pages.

This powerful new tool is the first and only way for internet marketers to gain insight into the scope, strength, and breadth of their competitor’s affiliate programs. The Search Monitor is able to identify affiliates who deploy direct linking tactics and affiliates who manage and operate individual web sites.

Uses for this new tool include:

Measurement of the reach and strength of competitors’ affiliate programs on paid search.
Policing affiliates for compliance with affiliate program terms of use.
Identification of competitor’s affiliates for potential recruitment opportunities.
“Affiliate programs are a smart way to gain maximum exposure on paid search,” says Troy Lerner of The Booyah Agency. “By using affiliate programs as a tactic in our arsenal, our clients can own more page real estate on SERPs. We like the new reports from The Search Monitor because it gives us incredible insight as to where our affiliate efforts are strong and where we need to focus more time. Our clients love it because it enables them to build strength in numbers, while at the same time protecting their brands from misuse by affiliate marketers.”

“We are excited to bring this information about the affiliate channel to internet advertisers and their agencies,” says Lori Weiman, CEO of The Search Monitor. “We are a strong supporter of affiliate marketing as a powerful way to optimize online advertising in a controlled and deliberate way”

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The Search Monitor, an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Pittsburgh, PA September 9, 2008 – The Search Monitor (www.thesearchmonitor.com) (“TSM”), an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

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Revolutionjobs.co.uk is the latest initiative from the market-leading digital marketing title Revolution, providing hundreds of online marketing career opportunities for digital marketers at the click of a button.

London, UK May 23, 2008 — Revolutionjobs.co.uk is the latest initiative from the market-leading digital marketing title Revolution, providing hundreds of online marketing career opportunities for digital marketers at the click of a button. Featured online digital jobs (www.revolutionjobs.co.uk) include digital marketing managers (www.revolutionjobs.co.uk/jobs/?keyword=digital+marketing+manager), e-commerce business development directors, SEO specialists (www.revolutionjobs.co.uk/jobs/seo) and many more.

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Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA).

Kansas City, MO – March 9, 2008, Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA). In doing so, the consultancy surveyed the B2B marketing community on numerous issues, including industry trends and future developments.
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eWayDirect has partnered with Return Path to provide increased information about email deliverability to eWayDirect clients, arming them to fight spam filters and achieve high inbox deliverability scores.

Southport, CT January 18, 2008 — eWayDirect, Inc., a leader in emessaging and search marketing, announces a licensing agreement to include Return Path’s Delivery Assurance Services with eWayDirect’s full-service emessaging agreements – and at no extra charge to client companies.

“This agreement gives eWayDirect clients a distinct advantage,” says Neil Rosen, president and CEO of eWayDirect. “Now every client knows exactly what went into inboxes, what went into bulk folders, and what was dropped or is missing.”

Significant services come with the agreement, delivering substantial benefits to eWayDirect clients. The campaign preview allows users to see what campaigns will look like across primary ISPs, mail readers, and web browsers prior to delivery, allowing eWayDirect to pass information back to the client about creative and the visibility of calls to action. The reputation monitor and sender score tool help clients understand their email reputations and the factors contributing to those reputations by aggregating more than 60 different data elements from email receivers to compile a composite reputation score.

The mailbox monitor tracks inbox email deliverability by ISP and provides both summary and detail reporting. “Now every eWayDirect client knows exactly what is happening to their email,” says Rosen. “They know what was delivered, what wasn’t, and why.”

Finally, the blacklist alert continuously monitors all outbound mail server addresses and enables drilling down into exact causes and taking corrective actions.

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