The Search Monitor (“TSM”), an online monitoring service that tracks competitive advertising activity on paid and organic search, blogs, forums, news, and web sites, announces its release of a new affiliate tracking software that identifies affiliate marketers who are sponsoring paid search results pages.

This powerful new tool is the first and only way for internet marketers to gain insight into the scope, strength, and breadth of their competitor’s affiliate programs. The Search Monitor is able to identify affiliates who deploy direct linking tactics and affiliates who manage and operate individual web sites.

Uses for this new tool include:

Measurement of the reach and strength of competitors’ affiliate programs on paid search.
Policing affiliates for compliance with affiliate program terms of use.
Identification of competitor’s affiliates for potential recruitment opportunities.
“Affiliate programs are a smart way to gain maximum exposure on paid search,” says Troy Lerner of The Booyah Agency. “By using affiliate programs as a tactic in our arsenal, our clients can own more page real estate on SERPs. We like the new reports from The Search Monitor because it gives us incredible insight as to where our affiliate efforts are strong and where we need to focus more time. Our clients love it because it enables them to build strength in numbers, while at the same time protecting their brands from misuse by affiliate marketers.”

“We are excited to bring this information about the affiliate channel to internet advertisers and their agencies,” says Lori Weiman, CEO of The Search Monitor. “We are a strong supporter of affiliate marketing as a powerful way to optimize online advertising in a controlled and deliberate way”

The Search Monitor offers important information that can only be gained by careful 24×7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:

Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.
Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.
Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.
Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

About The Search Monitor
The Search Monitor is comprised of a team of SEM enthusiasts who uncovered a need in the market for external automated monitoring of competitive activities on paid and organic search, shopping engines, web sites, blogs, social media, and press coverage. Automated monitoring is important for reputation management as it greatly reduces the number of hours and effort required to manage affiliates and competitors infringing on brands and misrepresenting products across the web. Further, automated monitoring reveals competitive marketing strategies that enable advertisers to benchmark their own performance, optimize ad budgets, detect successful ad copy combinations, and receive advance awareness of special offers like free shipping and sales dominating their verticals. The Search Monitor is offered as a web based subscription service. To learn more please visit www.thesearchmonitor.com.

About The Booyah Agency
Based in Colorado, The Booyah Agency is a full-service Online Marketing & Advertising team packaged in a boutique firm. Armed with a funny name, these former big-agency veterans drive strategy and deliver results more quickly and affordably than the big guys. We’re experts in fundamentals and best practices with a passion for discovering the newest techniques that keep our clients ahead. Clients include Mapquest, Vitamin Shoppe, Crispin Porter + Bogusky, Gaiam, Tower Records and Little Tikes.

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Munich, 2008 — amiando, the leading tool for online event organization in Europe, today announced plans to implement Facebook Connect to boost the power of amiando ViralTickets, its recently released social promotion system for events.

“Events are the most important social happening. Therefore we will use Facebook Connect to let event organizers and their guests enjoy, recommend and promote events within the social context of their real identity and friendships on Facebook®. ”, said Felix Haas, CEO of amiando.

The key feature of amiando’s implementation of Facebook Connect will focus on boosting the power of amiando ViralTickets, the recently released social promotion system for events. ViralTickets enables event organizers to leverage the internet’s viral effects for their event marketing. Using word-of-mouth marketing they can sell significantly more tickets with less marketing effort.

Facebook users will be able to easily recommend their favorite events to friends and colleagues. Using ViralTickets, they can offer an exclusive discount to their contacts and will also be rewarded with a referral bonus themselves. This makes recommending and promoting events fun, easy and highly rewarding for all sides – guests, friends and event organizers. Facebook gives everyone the power to share with the people they care about making the world more open and transparent. When Facebook users log in to amiando with Facebook Connect, they are able to publish their actions back on Facebook, which enables them to share more information with their friends than ever before.

About amiando amiando is the leading tool for online event organization in Europe and makes professional event organization easy. It offers online-based tools for invitation management, ticketing and community building for every kind of event. All tools are easy-to-use and have a convenient pay-as-you-go pricing.

amiando’s award-winning tools are being used throughout Europe, US and Asia for organizing more than 50,000 events. Thousands of organizers worldwide are choosing amiando to manage their events online. amiando, a Red Herring 100 Europe 2008 Winner, is backed by renowned venture capital company Wellington Partners.  http://www.amiando.com 

amiando – the simplest way of organizing events.

With more than 50,000 events per year amiando is the leading tool for online event organization in Europe. Invitation management, online promotion, participant registration with integrated invoicing and entrance control – with amiando organizers are able to manage all processes comfortably and independently at any time. Additional services for networking as well as an individual event micro site round of the offer of amiando.  Product  Within minutes event organizers are creating a free website for their event. With the integrated ticket shop the participants are able to comfortably register online for the event. amiando is taking over the handling of payments, invoicing and shipment of the individually designed tickets. In July 2008 amiando was introducing ViralTicketing, a world premiere in the field of online event organization: ViralTicketing is the first event promotion system that is combining the powerful principle of word-of-mouth advertising and recommendation management in the internet for every event organizer.

The easy system is usable for every organizer without extra charge: after ticket purchase the participants receive a code which they can distribute to friends and colleagues. This incentive is the main attraction: for every canvassed customer the agent is getting a bonus and the newly recruited customer is receiving a discount.

Organizers are able to manage all processes comfortably and independently at any time, however a toll free telephone number is provided in the language of your country. By now amiando is available in four different languages (English, Spanish, German, French) and supporting organizers worldwide with the planning of their events.

Moreover, for a simple entrance management amiando is providing a free software called EasyEntry with which organizers are able to check the validity of the tickets with a standard webcam.

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The Search Monitor, an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Pittsburgh, PA September 9, 2008 – The Search Monitor (www.thesearchmonitor.com) (“TSM”), an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Geo-targeted monitoring enables companies to watch their competition and affiliates, and to manage their reputation and brand use locally. With this launch, interactive agencies, marketers, affiliate managers, and compliance teams are able to monitor paid search, blogs, forums, news, and web sites around the world from a local point of view in countries including: USA, UK, Canada, Australia, Argentina, Chile, France, Germany, Italy, Belgium, Luxembourg, Mexico, Spain, the Netherlands, New Zealand, and many others. Monitoring can be conducted in English or in the language native to each country.

By gaining visibility into global search markets, companies will be able to overcome a key challenge in analyzing activity in their extended markets. Prior to the geo-targeting capabilities of TSM, an agency with clients worldwide could not effectively monitor locally targeted ads because its visibility was limited to its home base. TSM’s new capabilities provide the insights needed at the local level to protect brands and optimize search campaigns on locally.

The Search Monitor offers important information that can only be gained by careful 24×7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:

1.    Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.

2.    Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.

3.    Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.

Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

“Monitoring both globally and locally is critical in benchmarking competitor advertising strategies and for watching affiliate activities online,” says Shaun Martinec, a TSM founder. “Many affiliates will carefully craft their campaigns at the local level in order to take advantage of better priced keywords or to avoid merchant detection when they are not in compliance with affiliate program terms. We find that major brand marketers are often outbid by competitors and affiliates on top terms at the local level.”

About The Search Monitor

The Search Monitor is comprised of a team of SEM enthusiasts who uncovered a need in the market for external automated monitoring of competitive activities on paid search, web sites, blogs, social media, and press coverage. Automated monitoring greatly reduces the number of hours and effort required to manage affiliates and competitors infringing on brands and misrepresenting products across the web. Further, automated monitoring reveals competitive marketing strategies that enable advertisers to benchmark their own performance, optimize ad budgets, detect successful ad copy combinations, and receive advance awareness of special offers like free shipping and sales dominating their verticals. The Search Monitor is offered as a web based subscription service. To learn more please visit www.thesearchmonitor.com .

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theprintspace has extended their groundbreaking ‘DIY’ photographic printing process to the web. theprintspace.com will be the first online service to incorporate an easy to use professional colour management process. The result – enabling accurate soft proofing of images by clients on their own systems using bespoke print profiles, meaning prints that are as accurate as possible – first time! The process is explained in easy-to-follow video tutorials filmed exclusively by theprintspace, making theprintspace.com the first specialist professional photographic printing lab to utilise the web 2.0 spirit of innovation to its full potential.

London, England — theprintspace has extended their groundbreaking ‘DIY’ photographic printing process to the web. theprintspace.com will be the first online service to incorporate an easy to use professional colour management process. The result – enabling accurate soft proofing of images by clients on their own systems using bespoke print profiles, meaning prints that are as accurate as possible – first time! The process is explained in easy-to-follow video tutorials filmed exclusively by theprintspace, making theprintspace.com the first specialist professional photographic printing lab to utilise the web 2.0 spirit of innovation to its full potential.

theprintspace originated as Europe’s first walk-in DIY professional photographic printing lab. Launched in October 2007 and based in Shoreditch, theprintspace occupies two floors of a 4000sq foot area comprising of exhibition space, for-hire retouching and scanning booths, and large format printers. Since its opening, theprintspace has enjoyed acclaim from both industry professionals and clients alike.

Theprintspace philosophy is to equip the customer with the knowledge and resources necessary to get creative with high-spec professional imaging equipment (www.theprintspace.com/help/Studio.aspx) – which would usually only be accessible by the staff of a pro-lab. Until now, it has been impossible for photographers to have such unbridled control over their images, with a full range of professional print types, from digital C-Type archival prints to Epson Giclees and CYMK proofs. No website has ever made color management so accurate, so professional and yet so accessible and easy to use. In presenting a web interface for its famous creative print process, theprintspace.com acts like a professional standard, fully colour-managed print studio on your desktop.

At theprintspace guidance is available at every stage; from online articles to face-to-face consultations from in-house colour management and print technicians. A key feature of the website is the colour management and profiling tutorials (www.theprintspace.com/Content/colourmanagement.aspx), which are available to stream (www.youtube.com/theprintspace) or download from the website. Offering step-by-step instructions on subjects ranging from monitor calibration to building colour profiles and soft-proofing at home, theprintspace.com will enable users at any level to learn more about colour management.

As well as Epson Giclee (inkjet) prints, theprintspace offer affordable digital C-Type prints (www.theprintspace.com/Content/printtypes.aspx), which are genuine wet lab prints exposed by a real photographic process. theprintspace’s digital C-type professional photographic prints are produced on a Chromira, which is a professional quality, colour-managed, high resolution print device producing exhibition quality archival prints suitable for the professional art market on Fuji Crystal Archive & Kodak Professional paper. The machine prints up to 30” wide, and up to 50 metres long. Alternatively, Epson (inkjet) prints are from the recently released 880 range using Epson’s new Vivid Magenta inkset, exclusive to the range. These ‘Giclee’ prints are printed on professional art papers, such as Hanhemuhle Photorag, Pearl, and Epson Gloss and Semi-gloss. The Epson prints up to 60” wide by 30 meters long.

A straightforward web ordering process allows clients to send disks to the lab or to upload digital files directly via a built-in secure file transfer system. Once received, print turnover is unparalleled. Instead of waiting days for digital prints, files can be transferred, printed, and returned within 72 hours. Theprintspace also offer an in-house mounting service, to exhibition standard on a choice of materials.

The team behind theprintspace.com are no strangers to the demands of the photographic industry, having run retouching and ‘prolab’ printing businesses in London for the past three years. In creating theprintspace, MD Stuart Waplington says, “We wanted to do something different, something that would empower photographers & creatives – really give them tools they need.”

As Dominic Apa, Public Relations Officer explains:

“theprintspace.com is very much a response for what we saw as a need for a democratisation of the top-level of digital printing. With more and more people becoming familiar with Photoshop and an increasing number of photographers even retouching their own work, people simply needed the ability to access the resources which until now had only been avaiable to a very select few. Just as we have made our colour profiles available for download, we have attempted with theprintspace.com to open up our systems to become platforms for user innovation. theprintspace is about enabling our clients to have full creative control over every aspect of their work, from start to finish, while providing guidance and assistance when it is appropriate.”

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Neutraubling, 06. Juni 2008 – Das neue Partnerprogramm für den Online-Backup-Service „SteadyBackup“ von NTT Europe Online, einem der führenden Anbieter von Hosting Services in Europa, vergütet sowohl einfache Klicks als auch Verkaufsabschlüsse. Interessierte Website-Betreiber können sich ab sofort für das Partnerprogramm über das Netzwerk Webgains anmelden: www.webgains.de/signup.html?programid=1333 . Es locken Provisionen von bis zu 200 Prozent des ersten Monatsbetrages.

Steadybackup – Online Backup der Extraklasse

SteadyBackup ist ein vollautomatischer Service, der Daten von PCs und Notebooks absolut sicher gegen Verlust schützt. Der SteadyBackup Manager überträgt die Dateien über eine sichere und verschlüsselte Internetverbindung in das NTT Europe Online Hochsicherheits-Rechenzentrum. Von dort aus können diese dann direkt online wieder hergestellt werden – zum Beispiel im Falle einer versehentlichen Löschung auf dem eigenen Rechner.

Clicks und Sales – ein gutes Geschäft für Affiliate Partner

„Online-Backup-Services gehört die Zukunft. Wir beteiligen unsere Affiliates an diesem Wachstumsmarkt durch hohe Provisionen für Klicks und Sales“, so Kai Morasch, SME Channel Marketing Manager bei NTT Europe Online. So löst jeder Besucher, der über die individuell codierten Links geführt wird, automatisch eine Gutschrift von 0,10 EUR auf dem Konto des Affiliates aus. Entscheidet sich der Besucher danach auch für ein SteadyBackup-Paket, verdient der Website-Betreiber zusätzlich 200 Prozent des jeweiligen ersten Monatsbetrags als Provision. Der Affiliate darf mit einer Provision auch dann rechnen, wenn sich der Besucher erst Wochen oder Monate später entscheidet: Erst nach 120 Tagen verfällt der Anspruch.

Anmeldung bei Webgains

Für höchste Professionalität und Sicherheit bei Umsetzung und Abwicklung sorgt NTT Europe Online durch die Partnerschaft mit Webgains, einem der führenden internationalen Affiliate-Netzwerke: Das Webgains-System bietet modernste Funktionalitäten, umfassende Transaktionsdatenverwaltung und ein ausgeklügeltes Reporting. Die Technologie verfolgt und protokolliert auf effiziente Weise kommerzielle Transaktionen zwischen Merchants und Affiliates und gibt beiden die Möglichkeit, ihre Werbekampagnen und Medieninhalte nahtlos und effizient zu managen. Zudem stellt Webgains eine automatische wöchentliche Zahlung der Provisionen an die Affiliates sicher.

Interessenten können sich online detailliert informieren und anmelden unter www.webgains.de/signup.html?programid=1333

Über NTT Europe Online

NTT Europe Online ist eines der größten weltweit agierenden Webhosting-Unternehmen und bietet Geschäftskunden die gesamte Bandbreite an Internet-Services, wie Managed Hosting, Sicherheitsmanagement, Applikationsmanagement sowie weltweite Netzwerkdienstleistungen für die Auslieferung von Media- bzw. Webinhalten (Content Delivery Network Services), an. Mit maßgeschneiderten Lösungen unterstützt NTT Europe Online die geschäftskritischen E-Business-Aktivitäten von Unternehmen jeder Größenordnung – vom Global Player bis hin zu kleinen und mittelständischen Firmen. NTT Europe Online operiert auf Basis einer extrem zuverlässigen, voll skalierbaren, globalen IT-Infrastruktur inklusive eigenem Tier-1 IP-Netzwerk, dem NTT Communications Global IP Network.
NTT Europe Online ist ein hundertprozentiges Tochterunternehmen von NTT Communications, dem internationalen Dienstleister der NTT Group (Nippon Telegraph & Telecom), dem größten Telekommunikationsunternehmen der Welt.

Weitere Informationen zu NTT Europe Online sind zu finden unter web-hosting.ntteuropeonline.de.

Über Webgains

Webgains ist eines der führenden internationalen Affiliate-Netzwerke.
Seinen mehr als 750 Merchants und 35.000 Websites in Großbritannien, Deutschland, Frankreich, Dänemark, Schweden und den Niederlanden bietet Webgains State-of-the-Art Funktionalitäten, einfache Handhabung und eine hohe Vertrauenswürdigkeit durch Technik und Support. Namhafte Unternehmen aus den unterschiedlichsten Branchen setzen auf Webgains. Kunden sind unter anderem Quelle, Nuon, Otto, Zooplus und GE Money Bank. Webgains wurde 2000 in Großbritannien von Robert Glasgow und Peter Dunham mit der Vision gegründet, alle Funktionalitäten entsprechend modernster Anforderungen und Methoden des Affiliate-Marketings auf Webgains zu vereinen.

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A new online resource helps organizations identify and address root causes of low employee performance, morale, and high turnover issues. Expert advice e-newsletters and development products give managers and business owners the skills needed to tackle workplace trust issues and lead their own team building workshops.

San Diego, Calif. April 23, 2008 — A new website launched by organizational trust leader, TrustWorks Group, Inc., offers expert advice on tackling workplace trust issues and easy-to-use tools for leading team building workshops.

According to Cynthia Olmstead, founder and president of TrustWorks Group, the company’s new e-commerce site and free monthly e-newsletter helps business owners and managers identify an often elusive root cause of employee productivity, morale and high turnover issues.

“Trust is the glue that binds an organization and its members together as a cohesive, functioning entity,” says Olmstead. “Workplace trust issues are often the most difficult issues to identify, but the most important, when addressing overall problems associated with employee satisfaction and productivity.”

To help organizations identify and address these issues, TrustWorks Group offers a series of accessible, easy-to-use products designed to give managers the skills needed to lead their own team building workshops, such as:

Myself As A Trust Builder™
Enables participants to identify their trust-building skills, strengths and areas for improvement. Participants take an assessment with 28 questions based on four core elements of trust.

Leader as Trust Builder™
Having strong, effective skills to build trust in the workplace is recognized as a valuable leadership asset. A self-assessment or a more powerful, confidential 360-degree assessment is at the core of this workshop. Designed for any individual in a leadership position – executives, managers, supervisors – this program addresses the economic impact of trust, as well as how to rebuild eroded trust and move forward with positive results.

Great Teams™
In the TrustWorks! Great Teams workshop, a team quickly discovers what it is doing that contributes to or hinders its effectiveness. The guide explains how to lead the team through assessment, diagnosis and planning for improvement.

PACE™ Palette
Find out how people within an organization prefer to work, take in information and interact with others. This insightful exercise is used by organizations to enhance interpersonal relationships and group effectiveness.

TrustWorks Group also offers a free monthly e-newsletter with expert advice on management issues, industry news, case studies, book reviews and more. Founded in 1987 by Cynthia Olmstead, a leader in organizational change and training, San Diego-based TrustWorks Group, Inc. has transformed the way companies and organizations develop workplace trust. The company’s consultants and educational programs empower employees at all levels to address business challenges, improve leadership and strengthen team productivity. For more information, visit TrustWorksGroup.com.

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“Foreign companies and entrepreneurs from countries with high tax rates or restrictive business environments are particularly attracted to Singapore. Clients from many Asian and European countries are fast recognizing the benefits of incorporating here.”

Singapore is becoming a top location for starting a business, reports AsiaBiz – a firm focused on company incorporation services in Singapore. The company reports its own recent success with Singapore’s business policies, and provides information for foreign companies and entrepreneurs seeking to relocate.

Singapore November 6, 2007 — With its latest tax incentives, pro-business policies, streamlined regulations and booming economy, Singapore is fast becoming the top location for global entrepreneurs and investors to incorporate a business, reports AsiaBiz, a firm focused on Singapore company incorporation and related corporate services.

“Today more than 26,000 international companies call Singapore home,” says Samir Malhotra, head of business strategy at AsiaBiz. “Foreign companies and entrepreneurs from countries with high tax rates or restrictive business environments are particularly attracted to Singapore. Clients from many Asian and European countries are fast recognizing the benefits of incorporating here.”

AsiaBiz has found success with the country’s attractive business policies. The company is helping increasing number of overseas entrepreneurs and small-to-midsize businesses establish a presence and relocate to Singapore. “The common theme of our clients is that they are all entrepreneurs. On the same day, we could be helping an American hardwood supplier, a hedge fund manager, and an authentic Indian restaurant owner to incorporate and relocate to Singapore,” Malhotra says.

In a recent joint survey by the World Bank and the International Finance Corporation, Singapore was rated as the world’s best place for incorporating and doing business. Earlier this year, the Republic of Singapore implemented attractive tax exemptions for small-to-mid size companies and further reduced the overall corporate tax rate in Singapore to 18 percent. According to various reports and statistics, Singapore consistently ranks as one of the most competitive and profitable places for business investors.

Singapore owes its stability and economic growth to a sound legal system and clean government, according to Minister Mentor Lee Kuan Yew who was speaking at the opening of the annual International Bar Association conference recently. The Institute for Management Development (IMD) World Competitiveness Yearbook has consistently ranked Singapore in the top two positions since 1997 under the Legal Framework component.

AsiaBiz notes that the growing number of global entrepreneurs and foreign companies incorporating in Singapore is confirmed by business service providers such as accounting, corporate secretarial and legal firms in Singapore, increasing between 20 to 50 percent since last year.

Singapore’s relaxation of its immigration policies is also designed to facilitate the relocation of foreign entrepreneurs and professionals, according to AsiaBiz. This is done through programs such as Entrepreneur Pass.

“In addition to investing heavily in infrastructure and human capital to meet global competition, Singapore is focusing on developing Singapore into the ‘talent capital’ of the global economy,” Malhotra says. “This is good news for those looking for low taxes, a clean regulatory system, high quality of life and a lucrative place to incorporate and base their business.”

For more information about AsiaBiz and its Singapore incorporation services, visit www.asiabizsetup.com.

About AsiaBizSetup
Based in Singapore, AsiaBizSetup is the leading provider of incorporation and related services to foreign companies and entrepreneurs. For more information, visit us at eye-candy.ch

Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA).

Kansas City, MO – March 9, 2008, Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA). In doing so, the consultancy surveyed the B2B marketing community on numerous issues, including industry trends and future developments.

A theme that came out of the study is blending technology with an appreciation for the fundamentals of marketing and good business sense. The BMA study points to online marketing and ROI accountability as ongoing trends within the industry. Responding market leaders indicated that Web portals, webinars, blogs and other net-based media were the trade tools with the most impact today. Lead evaluation and other analysis tools, as well as Client Relationship Management (CRM) software programs, are other identified trends.

The call is for marketers to use this technology to move beyond tactical demand generation and align marketing activities with the customer buying cycle. Recent advances in software are helping make this happen. However, technology per se should not become the primary focus of the marketing industry. Maintaining an appreciation for the fundamental principles of marketing, and working toward the best interests of the customer, should remain top considerations.

About Market Directions
Market Directions is a Brand Performance consultancy that provides clear direction for brand growth through the voice of the customer. The company helps businesses through new brand acquisition, repositioning, brand extensions — no matter where the brand is in its lifecycle. Market Directions can help define a solution that will translate into business results. For more information visit www.marketdirections.com.

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McBüro Verlag ist die zweite Branchenlösung der Experten der sinobit GmbH auf der Basis ihrer erfolgreichen Warenwirtschafts-Software. Nach dem Erfolg von McBüro Agentur, eine effiziente Workflow-Lösung für Agenturen, wurde die neueste Entwicklung speziell für Buch- und Zeitschriftenverlage konzipiert.

Das Software-Unternehmen aus Norderstedt bietet für seine Verlagslösung ein Grundsystem sowie verschiedene Module an. Diese lassen sich nahtlos zu einer Gesamtlösung kombinieren, die alle branchentypischen Anforderungen eines Buch- bzw. Zeitschriftenverlags abdeckt: Neben der Anzeigen- und Abonnentenverwaltung stehen Module für Buchtitel und Aufträge, für Terminverwaltung sowie für Pressearbeit und Marketing zur Verfügung. Eine ONIX-Schnittstelle sorgt für eine einfache und zeitsparende Titelmeldung an Buchkataloge und Barsortimente.

Die übersichtliche und benutzerfreundliche Oberfläche sowie die praxisnahen Arbeitsgänge sorgen für kurze Einarbeitungszeiten und die einfache Handhabung der Software.
Ob Zeitschriften- oder Buchverlag – McBüro Verlag offeriert einen effizienten Workflow vom ersten Kundenkontakt bis zur fertigen Auslieferung.

McBüro Verlag unterstützt die Verwaltung und das Management eines Verlags, u. a. mit folgenden Modulen:

Adressverwaltung (Kontaktmanagement mit Kunden, Lieferanten, Ansprechpartner, Interessenten)
Finanzbuchhaltung (offene Posten mit Mahnwesen, Einnahmenüberschussrechnung, Kassenbuch, Inventar, DATEV-Schnittstelle)
Korrespondenz mit Brief, Telefax, Bestellung, Kurzbrief, E-Mail, Serienbrief
Abonnentenverwaltung mit Versand und Fakturaerstellung
Anzeigenverwaltung für Print- und Online-Medien
Auftragsverwaltung mit Auswertung und Statistiken, Ausdruck aller Belege
Titelverwaltung für Bücher und Zeitschriften, Titelmeldungen, Frei- und Rezensionsexemplare
Marketing und Pressearbeit
ONIX-Schnittstelle für die Titelmeldung direkt aus McBüro an Buchkataloge und Barsortimente
Terminverwaltung/Kalender
In Vorbereitung: Honorarabrechnungen
Weitere Module sind jederzeit integrierbar

Mit McBüro Verlag hat die sinobit GmbH eine Software geschaffen, die alle Arbeitsbereiche eines Verlags unterstützt und durch hohe Datentransparenz zur Steigerung der Effizienz sowie zur Optimierung von Prozessabläufen beiträgt.

McBüro Verlag basiert auf FileMaker 9, ist modular aufgebaut und individuell konfigurierbar. Die Software steht als Einzelplatz- und als Netzwerklösung zur Verfügung. Sie ist netzwerkunabhängig und läuft sowohl auf Macintosh als auch unter Windows.

sinobit ist spezialisiert auf Softwareentwicklung (unter anderem mit FileMaker) und SAP-Beratung. Seit über 14 Jahren bieten wir systemübergreifend Lösungen an – vom Einzelplatz bis hin zur komplexen Netzwerkanwendung für mittelständische Unternehmen.

Vielschichtiges und aktuelles Wissen um betriebswirtschaftliche Zusammenhänge, Steuerrecht und Unternehmensführung ermöglicht uns die Entwicklung von Software, die nicht nur technisch funktioniert, sondern vor allem aus kaufmännischer Sicht die entscheidenden Funktionen bietet.

Kontinuierliche Weiterentwicklung, Updates und Systemanpassungen garantieren Ihnen Investitionssicherheit. Lösungen von sinobit lernen dazu und wachsen mit, wenn Ihr Unternehmen wächst.

Diese einzigartige Kombination aus Know-how, Kompetenz und Qualität hinsichtlich der Entwicklung führt zu Ergebnissen, mit denen Sie langfristig erfolgreich arbeiten können.

Quelle: sinobit

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Integration Adds Multichannel Order Management Features to Popular Shopping Cart Software

Mission Viejo, CA February 20, 2008 — Early Impact, developer of the ProductCart line of shopping cart software, and Stone Edge Technologies, developer of the Order Manager software for centralized order processing, today announced the integration of the two products, which will allow ProductCart users to license the Order Manager to streamline their order management, especially when handling multiple online storefronts and sales channels.

ProductCart e-commerce software is used by thousands of Internet stores to create and manage professional online storefronts. It combines hundreds of sophisticated features with remarkable ease of use and supports dozens of payment gateways, as well as shipping and marketing systems.

The integration between the two systems will allow Stone Edge customers to take advantage of ProductCart’s unique e-commerce features, such as its Build to Order system for selling complex, customizable products and services over the Internet.

The Stone Edge Order Manager provides a single interface for effective order processing in a multichannel environment, where a company’s Web, mail order, and retail businesses are managed in one shared system. The Order Manager is an ideal solution for managing orders and inventory across multiple, ProductCart-powered e-commerce storefronts, while retaining the branding of each individual store.

“Many ProductCart users take orders over the phone, have a retail location, or run multiple online stores with our shopping cart software. They were looking for a robust solution to consolidate order processing in one place.” said Massimo Arrigoni, CEO of Early Impact. “The integration with the Stone Edge Order Manager addresses this need, helping store managers save time and money while becoming more efficient.”

“With just a few clicks, merchants using ProductCart can now import new orders into the Order Manager, where they have easy access to all the features they need to effectively process and fulfill orders,” said Barney Stone, president of Stone Edge Technologies. “And there is real-time inventory synchronization too: if you sell the last unit of a product in your retail store, or re-stock a sold-out product, those inventory adjustments can be reflected immediately in your ProductCart-powered store.”

ProductCart is available starting at $695 per storefront. The Stone Edge Order Manager is available starting at $1500, which includes one shopping cart license, five workstation licenses, and an extended support contract for the first year.

About Early Impact, Inc.
Early Impact develops e-commerce software for small businesses. Its ProductCart line of shopping cart software is used by thousands of Internet stores around the world. Hundreds of Web design companies have chosen it as their e-commerce system of choice for building online storefronts for their customers. Early Impact is a privately owned California corporation, headquartered in Mission Viejo, CA. For more information about the integration between Early Impact’s e-commerce software and the Stone Edge Order Manager, please visit www.earlyimpact.com/productcart/stoneEdge

About Stone Edge Technologies, Inc.
Stone Edge Technologies is a privately owned developer of affordable e-commerce software for small businesses. Barney Stone, a pioneer of database software for desktop computers, founded the company in 1983. Stone Edge began shipping its flagship Order Manager in 2000. Today more than 2,000 Web merchants use the Stone Edge Order Manager to help streamline their businesses. For more information about Stone Edge and its Order Manager software, please visit www.stoneedge.com

Sources: PRWEB/stoneedge.com

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