Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA).

Kansas City, MO - March 9, 2008, Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA). In doing so, the consultancy surveyed the B2B marketing community on numerous issues, including industry trends and future developments.
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VNC - the original cross-platform remote control solution

VNC stands for Virtual Network Computing. It is remote control software which allows you to view and fully interact with one computer desktop (the “VNC server”) using a simple program (the “VNC viewer”) on another computer desktop anywhere on the Internet. The two computers don’t even have to be the same type, so for example you can use VNC to view a Windows Vista desktop at the office on a Linux or Mac computer at home. For ultimate simplicity, there is even a Java viewer, so that any desktop can be controlled remotely from within a browser without having to install software.

VNC is in widespread active use by many millions throughout industry, academia and privately. There are several versions to choose from, including a free version and some substantially enhanced commercial versions.

Sources: www.realvnc.com

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Sputtr (www.sputtr.com), the leading multi-search engine with thousands of users worldwide, today announced the release of a major new feature that gives its users the ability to actively participate in building the world’s largest and most comprehensive multi-search engine.

London, UK February 4, 2008 — Sputtr (www.sputtr.com), the leading multi-search engine with thousands of users worldwide, today announced the release of a major new feature that gives its users the ability to actively participate in building the world’s largest and most comprehensive multi-search engine.

Steffen Hilgemann, founder and CEO of Sputtr.com explains: “This new feature allows our users to upload and submit completely new search engines to Sputtr’s multi-search engine. By doing so, our users will actively contribute towards building the most comprehensive and user-friendly multi-search engine on the Internet today. Sputtr already includes industry leaders such as Google, Yahoo, Ask, and many more. But in the future we would like to extend our reach to the thousands of alternative or niche search engines that today’s internet users increasingly utilize to find relevant results in an ever more complex online world.”

Charles Knight, editor at influential blogs ReadWriteWeb (www.readwriteweb.com) and AltSearchEngines (www.altsearchengines.com) adds: “I have watched Sputtr’s progress for a long time, and this is the moment that I have been waiting for, the ability to select from the vast array of alternative search engines that we enjoy so much on AltSearchEngines. Congratulations, Sputtr! ”

Sputtr.com currently holds a database of nearly 100 search engines that its users can utilize to build their own customized multi-search engine on Sputtr’s homepage. Says Steffen: “With the help of our active user base we hope to grow the number of search engines on our site to 1,000 by the end of 2008. This would mark a significant improvement in our service for our users, and would increase the reach of the site by a factor of ten.”

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Free report helps marketing professionals of mid-sized companies understand the changing world of organic search engine optimization.

January 24, 2008 — MidMarketer.com, the online resource for best practices in marketing for mid-sized organizations, released a new report today entitled “Organic Search Engine Optimization- Fundamentals and Processes.” The report gives readers a more holistic view of the rapidly changing search engine landscape.

Dan Swartz, Executive Editor of MidMarketer, notes “Many mid-sized companies feel like they are always behind the eight ball when it comes to optimizing their Web sites for search engines. This report focuses on solid marketing fundamentals and processes, rather than short-lived magic bullets to search optimization.” Swartz adds, “This report helps marketing people in mid-sized companies understand how search is changing. It gives practical advice on how to optimize based on understanding those changes.”

The report discusses the increasing complexity of search engines, proposing a more holistic view of an organization’s content and online communication needs to be considered in organic search optimization strategy and processes.

Perspective reports from MidMarketer are designed to help inform mid-sized companies on effective marketing practices. Says Swartz, “Each Perspectives report includes real-world, actionable items that a mid-marketer can take and use that very day.” Perspectives reports tackle strategic, creative and tactical topics. Two new reports are published each month. MidMarketer also offers marketing templates and tools designed specifically to help mid-sized organizations take action on achieving better results from their marketing.

The new MidMarketer perspective report “Organic Search Optimization- Fundamentals and Processes” can be found at www.midmarketer.com/perspectives/

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RequestFill Inc., the multi-dimensional and web 2.0 based lead-generation platform for IT service and outsourcing providers announced the launching of real-time best-practice and knowledge publishing for IT service providers. This new feature allows registered service providers to publish best-practice articles and knowledge on RequestFill platform. Each article published can be searched and viewed by millions of IT readers in our strategic partnership media network. In the near future, each article can also be rated by the readers. Top-rated articles will further promote service providers’ ranking in related service categories and help improve their visibility among other vendors.

San Jose, CA January 24, 2008 — RequestFill Inc., the multi-dimensional and web 2.0 based lead-generation platform for IT service and outsourcing providers announced the launching of real-time best-practice and knowledge publishing for IT service providers. This new feature allows registered service providers to publish best-practice articles and knowledge on RequestFill platform. Each article published can be searched and viewed by millions of IT readers in our strategic partnership media network. In the near future, each article can also be rated by the readers. Top-rated articles will further promote service providers’ ranking in related service categories and help improve their visibility among other vendors.

RequestFill believes that the best matching service provider to buyer should have high-quality service and knowledge offering, as well as top client ratings. Taking all these criteria into account, RequestFill’s proprietary search engine gives IT requesters unbiased and highly qualified service providers according to requester’s criteria. RequestFill is the industry’s first unbiased search platform delivering superior value to both IT service providers and requesters.

Launched on Nov 6, 2007, RequestFill currently has more than 300 qualified enterprise-level service providers covering more than 60 IT service areas. It is recognized as one of the fastest growing lead generation companies in business service sectors.

“RequestFill connects IT requesters to service providers by quality, service and knowledge offering. Leveraging the power of RequestFill’s proprietary search engine, service providers get qualified leads that go beyond traditional cold-calling”, said Jessica Ma, CEO and founder of RequestFill Inc.

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