Axios faculty affiliate, Professor James Anderson of the Kellogg School of Management, launches his new book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Based on the results of his latest research on crafting winning value propositions and managing customer value, Dr. Anderson defines the best practices in business to business (B2B) marketing.

Chicago, IL January 14, 2008 — Axios Partners, Inc. today announced its faculty affiliate, Professor James Anderson of the Kellogg School of Management, has launched his new book, Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Dr. Anderson is considered the world’s leading authority on Business-to-Business (B2B) marketing having already written the best selling B2B marketing textbook and numerous Harvard Business Review articles. On Tuesday, January 15, Dr. Anderson will be hosting a book launch in conjunction with the Kellogg Alumni Association on the Kellogg campus in downtown Chicago.

Based on the results of Dr. Anderson’s latest research on crafting winning value propositions and managing customer value, Value Merchants defines B2B marketing best practices and provides expert guidance to managers who are facing disappointing sales growth and increasing price pressures. “To gain a fair return on the value their offerings deliver, firms must be able to persuasively demonstrate and document the value they provide customers relative to the next best alternative for those customers,” says Dr. Anderson. In Value Merchants, he describes his groundbreaking customer value assessment methodology to provide an understanding of customer requirements and preferences, and what it is worth in monetary terms to fulfill them.

“Dr. Anderson’s approach to customer value management has created dramatic results for our clients. For example, we’ve seen clients increase margins by 25% or achieve 85% penetration in new markets by demonstrating and documenting their superior value,” says Eric Berggren, Managing Director. To reflect the success that its clients have had with Dr. Anderson’s and other cutting edge methods, Axios has redesigned its website: www.AxiosPartnersInc.com. Copies of Dr. Anderson’s book, as well as other publications highlighting best practices in marketing, can be obtained through the Axios website: www.AxiosPartnersInc.com/ideastools.html .

About Axios Partners, Inc.

Axios leads clients to innovate and manage their customer value for revenue and profit growth. Drawing on a network of expert resources, Axios combines highly skilled and experienced consultants with the cutting edge methods to address each client’s unique challenges. Axios has developed and implemented highly effective differentiation strategies for clients across a variety of industries, such as financial services, high-tech, energy, health care, telecommunications and industrial products. Axios client results have been highlighted in Fortune, Harvard Business Review and numerous other publications.

For more information, please visit: www.AxiosPartnersInc.com.

Do you ever get frustrated because you are missing out on all those new Internet Marketing products that are stuffed into your email box every few weeks? I know I do. They come in waves don’t they? As a Newbie I see these offers and my mind starts racing, and my legs start spinning -but I’m going nowhere fast. I?m just not prepared for them and don’t have any system in place to take advantage of them. I end up buying them off the smart guys out their who have got their act together. It is definitely the quick and the dead and I’m the latter.

It’s time to take control - I say!
Wouldn’t it be nice if you have your systems in place ready for the next Big Affiliate Wave? Whether you’re surfing for the next Google Cash Detective Mark II, a DayJobMassacre or a CMSInfusionForTheMasses. I realised that most of the time there is only a small window of opportunity to make the easy money on these programs. Now as more and more people look to the Internet for income it can only get harder. So what do we do?

If only I could have an Affiliate Marketing Surfing System that would:

Surf for the next successful Affiliate Product Wave before most people know about them. Find Affiliate Programs that are well designed with all the necessary Sales Material.
Make it easy and quick to create the initial Affiliate Landing or Squeeze Pages. Have the ability to capture names and email addresses so I can build my ‘List’. Protect my Affiliate links for fraud.

That should give me half a chance.

But the Dreaded ‘Lists’ are waiting out there in the Deep Water!
There is one thing missing - I need to get traffic to my landing page fast! As a Newbie with no ‘List’ the only way I know to get traffic fast is to use Google Adwords. In 15 minutes they say I can have people clicking away at my Ads and going to my Landing Page. But can I do it well enough and fast enough to compete with the ?Lists? - those Internet Marketers with huge mailing lists. These guys can be on the beach (Mexico maybe and teaching a young mexican girl how to make her first millon!) with their wireless notebooks and just press a key to release a 100,000 emails to their ‘List’. At 2% conversion that’s immediately 2,000 potential sales before they finish their drink! Now let’s say they get 50% of a $197.00 product. They pocket $197,000.00 (assuming no fees or charges) while I’m still figuring out my Keyword Ad Groups! Doesn’t it make you want to go out and shoot somebody? - I don’t mean that literally. But you get the picture.

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Website hosting provider Flux Services, Inc. is offering a number of enhancements to its anti-spam solutions, it was announced this week. The new solutions will be offered as a no-charge value-add for all web hosting accounts.

July 28, 2007 — Website hosting provider Flux Services, Inc. is offering a number of enhancements to its anti-spam solutions, it was announced this week.

The new solutions will be offered as a no-charge value-add for all web hosting accounts.

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As part of its campaign to revolutionise the web host industry Supanet Hosting is offering a fully-loaded email package at a very wallet friendly price.

Burnley July 21, 2007 — The popular web host provider Supanet Hosting is taking its crusade to revolutionise the web host industry into the world of email.

As well as providing fast and reliable hosting the Burnley-based company is now offering an email package with a host of features for the equivalent of just 99p a month.

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Easy CGI announces an increase in their bandwidth and disk capacity for all shared web hosting plans. This is the second time in less than a year that the Windows Web host has upgraded its shared resources for its customers. All current customers have received this upgrade in shared resources at no additional cost.

Pearl River, NY July 9, 2007 — Easy CGI has aggressively increased their bandwidth and disk capacity for all shared web hosting plans. This is the second time in less than a year that the Windows Web host has upgraded its shared resources for its customers. All current customers have received this upgrade in shared resources at no additional cost.

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