Invesp, a marketing consulting boutique that offers conversion optimization services, announced that its clients had an average conversion rate of 11.12 percent in 2007, which translates into an increase of up to 321 percent in online revenue.

Detroit, MI January 14, 2008 — Most large online companies have reported a soar in their sales. Companies with significant web presences such as Amazon, Bestbuy and Motorola were able to drive hundreds of thousands of visitors to their sites and as a result reported double digit growth in sales. Other e-commerce sites do not have such brand awareness and are not enjoying the same revenue growth. Most of these sites are turning to conversion optimization companies to help them boost sales. Invesp, a marketing consulting boutique, announced that its clients had an average conversion rate of 11.12 percent in 2007 reporting an increase of up to 321 percent in online revenue.

The fact is that at the heart of every ecommerce website is someone whose job is to increase revenue. As there is an increased pressure on online retailers to generate more sales, these sites are trying to figure out ways to convert more of their traffic into actual consumers, which is why it is crucial to focus on conversion rates. Data tracked by Invesp Consulting, a marketing optimization company, indicates that online conversion rates have been on a steady decline for the last 6 years. Fireclick index, which provides an objective comparison of key metrics across a variety of segments, reported that ecommerce website reported an average conversion rate of 6 percent in the year 2000, but by 2007, most ecommerce sites are reporting an average less than 2 percent.

Surprisingly, these rates have not always been this low. Ecommerce sites used to experience more sales because of limited competition. They were not required to be optimized nor designed with users in mind. But with the boom in e-retailing sites, competition is fierce. Sites are turning to conversion optimization methods with one goal in mind: trying to figure out the best way to increase online conversions.

And companies should be concerned with conversions since there are more users than ever online. Users are picky, if the site does not capture their attention because of the lack of optimization and focus, they will click out within seconds. That translates into hundreds of dollars in lost sales.

For an ecommerce site driving 50,000 visitors a day, a 2 percent conversion rate may suffice. But, conversion rate doesn’t have to stop at that low number. Ayat Shukairy, a managing partner at Invesp Consulting (www.invesp.com), says, “if you’ve already invested hundreds of thousands into your online platform, you are getting tens of thousands of visitors to your site every day. Increasing your website conversion rate can mean getting 1,000 orders instead of 500 orders. Our clients are reporting an average of 11 percent conversion rate. That translates into 321 percent increase in revenue. If companies do not fix the problem with their website, then they are simply leaving money on the table for competitors to take.”

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Internet Retailer chooses LakeChamplainChocolates.com as one of it’s top 100 Web sites for 2008.
The Lake Champlain Chocolates web site, developed by Timberline Interactive, was chosen by Internet Retailer magazine for its annual “Hot 100″ list.
Middlebury, VT January 13, 2008 — Timberline Interactive is very pleased to announce that a long-time e-commerce client received national recognition as a Hot 100 Internet retail site for 2008. The Lake Champlain Chocolates web site was developed by Timberline Interactive and was chosen by Internet Retailer magazine for its annual hot picks issue.

“This is a tremendous honor for our development staff as well as for the team at Lake Champlain Chocolates,” notes Timberline Interactive president Bud Reed. “To be recognized as one of the best by the industry’s leading publication is the best validation we could receive.”

Internet Retailer is noted as a leading authority in online retailing. With a subscriber base of more than 40,000 merchants and direct marketers, the monthly publication is one of the first to deliver content specifically targeted to the online merchant. The Hot 100 sites “reflect the best of what’s happening in retail on the web,” according to Editor in Chief Kurt Peters.

LakeChamplainChocolates.com, which originally launched in1998, was noted for its site speed, its search and navigation, and its overall visual appeal to the chocolate lover. According to Nikki Baird, managing partner with research and consulting firm RSR Research, “LakeChamplainChocolates.com is a very professional site that is not at odds with the company’s small-town feel. And not only are visuals great, they load fast.”

Headquartered in Burlington, Vermont, Lake Champlain Chocolates has been making fresh, all-natural gourmet chocolates and chocolate gifts for almost 25 years. The company’s hand-made specialties include milk and dark chocolate truffles, gourmet hot chocolate, Valentine’s chocolates, Easter gift baskets and their popular Chocolate of the Month Club.

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The term consultancy is designated to the practice of extending assistance in terms of expertise to any company for promoting or enhancing its performance, while the agencies specializing in offering such services could be known as the Consultants. Like in any line of business there are many such Consultants eagerly offering their expert services, similarly in regards to the SEO Search Engine Optimization India too some renowned Consultants offer their services, but sitting at very long distances across the seas who could be terms as the Offshore SEO Consultants.

The consultancy is usually initiated through analysis of the existing business hurdles by the consultant with his expertise and experience and assesses that how the business process could improve the scope of particular business, and thereby make possible improvements. The terms of such an SEO Services varies from party to party and deal to deal basis. In all, the consultant normally offers the need based consultancy services to his clients for assisting them enhance and speed up their profitability by his expert consulting services.

There are many professional Offshore SEO Consultancies that regularly offer their services to the clients from all over the world. Usually such consultants offer almost everything like complete range of software and information technology requirements. The experienced and expert consultants generally offer the overview of how the existing business of his client could grow and develop easily yet positively with the help of process and application developments. In order to build the long term rapport with his client, the consultant would offer all the necessary strategic solutions and relevant resources for the faster growth of the client?s present business. As per the available studies, the average Offshore SEO Consultancy service providers of consultants have categorized their services.

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Web hosting makes a Web site available on the Internet. A web hosting service is a type of Internet hosting service that allows individuals and organizations to provide their own websites accessible via the World Wide Web. Web hosts are companies that provide space on a server they own for use by their clients as well as providing Internet connectivity, typically in a data center.

Web hosting is often provided as part of a general Internet access plan; there are many free and paid providers offering these services.A customer needs to evaluate the requirements of the application to choose what kind of hosting to use. Such considerations include database server software, scripting software, and operating system. Linux-based web hosting is provided by most hosting providers. It offers a wide range of different software. A Web Content Management System is also included in the Web hosting packages. It gives the solutions of the more technical aspects to the end users.

Types of hosting
ISPs have different service fees for the web hosting depending on the size of the website. Commercial Web sites with multi pages and the customer’s registered domain
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Top9Hosting.com, a new website offering free rankings and reviews of the top web hosting providers, is launched.

Orange County, CA May 24, 2007 — Top9Hosting.com, a new website offering free rankings and reviews of the top online web hosting providers, was recently launched this month, May 2007. Top9Hosting.com provides web hosting company rankings and reviews for all the major categories of web hosting: ASP.net hosting, basic web hosting, cheap hosting, dedicated hosting, e-commerce web hosting, PHP hosting, reseller hosting, shared web hosting, Unix/Linux web hosting and Windows web hosting. The website hosting company reviews and rankings were determined by webmasters and web power users.

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