The Search Monitor (“TSM”), an online monitoring service that tracks competitive advertising activity on paid and organic search, blogs, forums, news, and web sites, announces its release of a new affiliate tracking software that identifies affiliate marketers who are sponsoring paid search results pages.

This powerful new tool is the first and only way for internet marketers to gain insight into the scope, strength, and breadth of their competitor’s affiliate programs. The Search Monitor is able to identify affiliates who deploy direct linking tactics and affiliates who manage and operate individual web sites.

Uses for this new tool include:

Measurement of the reach and strength of competitors’ affiliate programs on paid search.
Policing affiliates for compliance with affiliate program terms of use.
Identification of competitor’s affiliates for potential recruitment opportunities.
“Affiliate programs are a smart way to gain maximum exposure on paid search,” says Troy Lerner of The Booyah Agency. “By using affiliate programs as a tactic in our arsenal, our clients can own more page real estate on SERPs. We like the new reports from The Search Monitor because it gives us incredible insight as to where our affiliate efforts are strong and where we need to focus more time. Our clients love it because it enables them to build strength in numbers, while at the same time protecting their brands from misuse by affiliate marketers.”

“We are excited to bring this information about the affiliate channel to internet advertisers and their agencies,” says Lori Weiman, CEO of The Search Monitor. “We are a strong supporter of affiliate marketing as a powerful way to optimize online advertising in a controlled and deliberate way”

The Search Monitor offers important information that can only be gained by careful 24×7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:

Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.
Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.
Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.
Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

About The Search Monitor
The Search Monitor is comprised of a team of SEM enthusiasts who uncovered a need in the market for external automated monitoring of competitive activities on paid and organic search, shopping engines, web sites, blogs, social media, and press coverage. Automated monitoring is important for reputation management as it greatly reduces the number of hours and effort required to manage affiliates and competitors infringing on brands and misrepresenting products across the web. Further, automated monitoring reveals competitive marketing strategies that enable advertisers to benchmark their own performance, optimize ad budgets, detect successful ad copy combinations, and receive advance awareness of special offers like free shipping and sales dominating their verticals. The Search Monitor is offered as a web based subscription service. To learn more please visit www.thesearchmonitor.com.

About The Booyah Agency
Based in Colorado, The Booyah Agency is a full-service Online Marketing & Advertising team packaged in a boutique firm. Armed with a funny name, these former big-agency veterans drive strategy and deliver results more quickly and affordably than the big guys. We’re experts in fundamentals and best practices with a passion for discovering the newest techniques that keep our clients ahead. Clients include Mapquest, Vitamin Shoppe, Crispin Porter + Bogusky, Gaiam, Tower Records and Little Tikes.

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The Search Monitor, an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Pittsburgh, PA September 9, 2008 – The Search Monitor (www.thesearchmonitor.com) (“TSM”), an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Geo-targeted monitoring enables companies to watch their competition and affiliates, and to manage their reputation and brand use locally. With this launch, interactive agencies, marketers, affiliate managers, and compliance teams are able to monitor paid search, blogs, forums, news, and web sites around the world from a local point of view in countries including: USA, UK, Canada, Australia, Argentina, Chile, France, Germany, Italy, Belgium, Luxembourg, Mexico, Spain, the Netherlands, New Zealand, and many others. Monitoring can be conducted in English or in the language native to each country.

By gaining visibility into global search markets, companies will be able to overcome a key challenge in analyzing activity in their extended markets. Prior to the geo-targeting capabilities of TSM, an agency with clients worldwide could not effectively monitor locally targeted ads because its visibility was limited to its home base. TSM’s new capabilities provide the insights needed at the local level to protect brands and optimize search campaigns on locally.

The Search Monitor offers important information that can only be gained by careful 24×7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:

1.    Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.

2.    Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.

3.    Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.

Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

“Monitoring both globally and locally is critical in benchmarking competitor advertising strategies and for watching affiliate activities online,” says Shaun Martinec, a TSM founder. “Many affiliates will carefully craft their campaigns at the local level in order to take advantage of better priced keywords or to avoid merchant detection when they are not in compliance with affiliate program terms. We find that major brand marketers are often outbid by competitors and affiliates on top terms at the local level.”

About The Search Monitor

The Search Monitor is comprised of a team of SEM enthusiasts who uncovered a need in the market for external automated monitoring of competitive activities on paid search, web sites, blogs, social media, and press coverage. Automated monitoring greatly reduces the number of hours and effort required to manage affiliates and competitors infringing on brands and misrepresenting products across the web. Further, automated monitoring reveals competitive marketing strategies that enable advertisers to benchmark their own performance, optimize ad budgets, detect successful ad copy combinations, and receive advance awareness of special offers like free shipping and sales dominating their verticals. The Search Monitor is offered as a web based subscription service. To learn more please visit www.thesearchmonitor.com .

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EtQ has announced the release of EtQ OnDemand, a unique web services program that provides a personalized application environment for businesses who are looking to host their Quality Management System, without the typical drawbacks of a hosted environment.

Farmingdale, NY May 27, 2007 — EtQ has announced the release of EtQ OnDemand, a unique web services program that provides a personalized application environment for businesses who are looking to host their Quality Management System, without the typical drawbacks of a hosted environment.

EtQ recognizes the dangers of hosting enterprise applications. Between shared server environments, watered-down versions of software solutions, security concerns, and performance issues, hosting a robust enterprise solution can be a perilous task. EtQ has pioneered a new concept that eliminates the dangers of a hosted environment, while keeping all the benefits – EtQ OnDemand.

EtQ Reliance OnDemand is designed to provide a personalized, secure environment whereby you can run your Quality Management System, without having to rely on IT for maintenance and upkeep. The web-browser based system allows you to access, configure, and use the full enterprise system as if it were located in your facility, but without the headaches associated with maintaining that system. With EtQ Reliance OnDemand, EtQ administers the system for you, making sure you are up and running when you need it the most. EtQ Reliance OnDemand enables you to manage you business, and not the hardware/software.

Users own the server. Users own the software. Users own the data. Users get a Quality Management solution, OnDemand.

Some key benefits of EtQ OnDemand include:
•Minimizes IT resources: EtQ performs all IT functions, freeing you and your staff to focus on your company’s core competencies.
•Security: EtQ Reliance OnDemand has the highest security since you have a dedicated server that is only accessed by your personnel.
•Financial: EtQ Reliance OnDemand allows you to own the solution. Application service provider plans are an ongoing cost with no end in sight.
•No “watered down” Versions: Other companies typically offer a “lite” version of their software, in a shared environment. With EtQ Reliance OnDemand, the system you purchase is the same robust, powerful Enterprise System used by the largest companies in the world.
•Worldwide Access: Extend your workplace using EtQ Reliance OnDemand – easy access to your system from anywhere in the world, simply by using your Web Browser.
•Secure Environment: All of our applications are delivered through managed firewalls via Secure Sockets Layer (SSL), and multiple data backbones. Our staff constantly monitor the firewalls and keep current on industry best practices, updating security policies as necessary.
•Performance: EtQ Reliance OnDemand has the best performance since only your employees will use system, compared to application service providers, which share a system across multiple companies.
•No “shared” Environments: EtQ Reliance OnDemand eliminates your risk of system crashes since only your administrators are making configurations to the system. Application Service Providers(ASPs) allow multiple administrators to make changes to the system, increasing the likelihood of system problems and down time for everyone on the system.
•Disaster Recovery: All of EtQ’s OnDemand hardware feature multiple redundant hard drives, and data is backed up frequently, to minimize data loss in the event of a disaster. Backup power generators ensure up time in the event of a power loss, and hardware is protected with an uninterruptible power supply.
•Scalable: Some customers prefer to start with EtQ Reliance OnDemand, and later take the system in-house. You own the hardware and software – the choice is yours.

EtQ’s OnDemand has been developed to provide small to mid-sized business with the opportunity to own a robust, Enterprise Quality Management Software system, without incurring extensive administration and IT costs. EtQ adds the OnDemand service to their already strong lineup of enterprise products, including EtQ for Medical Device, EtQ for Pharma/Bio, EtQ for Manufacturing, and EtQ for EH&S.

About EtQ
EtQ is the leading Enterprise Quality and Compliance Management Software for identifying, mitigating and preventing high-risk events through integration, automation and collaboration. EtQ uses best in class, integrated modules and enterprise application integration to manage and measure quality and compliance processes and execute organizational change. Key modules within the product include: Document Control, CAPA (Corrective and Preventive Action), Audits, Complaint Handling, Risk Management, Change Management, Employee Training, Nonconforming Materials, Enterprise Reporting and more than 20 additional compliance-oriented modules. With its world class flexible workflow, collaborative platform EtQ has developed a unique niche to support enterprises involved in various compliance management initiatives such as; cGxP (FDA), ISO 13485, ISO 9000:2000, ISO/TS 16949, ISO 14001, AS 9001, TL 9000, OHSAS 18001, RoHS, Sarbanes-Oxley and similar standards for compliance and regulatory management. EtQ has been providing compliance solutions to a variety of markets for over fifteen years.

For more information or to schedule a virtual demo, contact EtQ Inc., at 800-354-4476 or 516-293-0949.

Website: www.etq.com/press/pressrelease_ondemand.shtml

Pro-softnet Corp. has released value added account management features to its IDrive-E (www.idrive.com) service – targeted at the small business segment that need to backup data and have a control on user account management.

May 27, 2007 — The hugely successful and popular online backup service offering, IDrive-E (www.idrive.com), has added the ability to create and manage multiple PC backup backup accounts from one single web based account console to cater to small businesses.

Says Ms. D S Jain , a Technical Manager at IDrive-E, “Any paid IDrive-E subscriber (IDrive-E Pro user) can have this ability to manage multiple PC accounts from one central account idrive.com/online-backup-general-faq.htm#11. Users also have the ability to view the summary status of backup jobs performed on each PC (identified by the unique username) from the central web based console. This backup status report even indicates if backups have failed on any individual PC and reports the same. In addition, there is an option to view the detailed backup status on each PC.”

Explains Ms. Jain , “Currently the IDrive-E Pro service is available at $4.95 per month or $49.50 per year. What is important to note is that there can be one main IDrive-E Pro account holder and under that there can be a whole lot of individual PC accounts that can be created and managed under the main account. This is where it adds maximum value for the customer, as we don’t charge on a licensing basis for each additional account/PC. We have a definite pricing advantage unparalleled by competition. For further details on our pricing, please see idrive.com/pricing.htm”.

IDrive-E’s philosophy is simple – ‘backups for one and all and offered at the highest value with great service.”

“While we might be offering what is essentially an affordable and a value proposition for small businesses, it is important to note that we bring enterprise class features with great customer support that has always set apart the company from competition.” explains Mr. Vasant, a senior technical architect at IDrive-E.” explains Mr. Vasant, a senior technical architect at IDrive-E.

Says Mr. Vasant, “Ease of use has always been a hallmark of IDrive-E that separates it from competition. Performance of the product is yet another feature that is unmatched by competition. Our data security procedures are one of the best in the industry. Add to this the strong emphasis IDrive-E (idrive.com/ide_security.htm) lays on security compliance with its strong 128-bit mandated SSL encryption for all data transfers and as though that was not enough, it also enforces an additional 256-bit AES encryption for data at rest. This security system is so comprehensive that prying eyes on the Internet can be kept completely at bay putting user data security as a paramount security aspect of the IDrive-E (idrive.com/ide_security.htm) offering.

About IDrive-E
IDrive-E (www.idrive.com) is an online consumer backup offering. This offering comes absolutely free of cost to consumers for storage of up to 2 GB and the IDrive-E unlimited plan allows consumers to backup unlimited amount of data for a modest $4.95 per month.

IDrive-E, a division of Pro Softnet Corp., is a leading SSP on the Internet and possibly the largest Integrated Online Storage and Backup Provider. Based in Woodland Hills, Pro Softnet Corporation was established in April 1995 and has successfully executed customized online storage assignments for many Fortune 500 Companies.

We encourage you to set up a free trial and evaluate IDrive-E. (www.idrive.com)