Market Directions Publishes BMA Marketing Study

Market Directions Publishes BMA Marketing StudyMarket Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA).

Kansas City, MO – March 9, 2008, Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA). In doing so, the consultancy surveyed the B2B marketing community on numerous issues, including industry trends and future developments.
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ProductCart E-commerce Software Integrates with Stone Edge Order Manager

stoneedge.comIntegration Adds Multichannel Order Management Features to Popular Shopping Cart Software

Mission Viejo, CA February 20, 2008 — Early Impact, developer of the ProductCart line of shopping cart software, and Stone Edge Technologies, developer of the Order Manager software for centralized order processing, today announced the integration of the two products, which will allow ProductCart users to license the Order Manager to streamline their order management, especially when handling multiple online storefronts and sales channels.

ProductCart e-commerce software is used by thousands of Internet stores to create and manage professional online storefronts. It combines hundreds of sophisticated features with remarkable ease of use and supports dozens of payment gateways, as well as shipping and marketing systems.
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New Software Deal of the Day Website Launched

Software Deal of the Day offers one software application for sale every day at a significantly discounted price.

Boston, MA January 23, 2008 — Software Deal of the Day offers one software application for sale every day at a significantly discounted price.

Software Deal of the Day is a new site that offers software applications at a significantly reduced price for only twenty-four hours. Each day a new software deal is available. If you cannot resist a great deal then Software-DOD.com is for you!

Software-DOD.com features popular software titles. The software discounts range from 10-90% off of list prices, and the software is only available at that price for twenty-four hours! Software-DOD.com also contains second chance offers. The second chance offers are still discounted and designed for those that miss the deal of the day offer, but the second chance offer is not as deeply discounted as the deal of the day offer.

Many of the software applications on the Software-DOD.com website even have trial versions available, which allows website visitors to try the software prior to making a purchase decision.

Interested visitors can preview the applications that will be available on the Software-DOD website for the coming week. Additionally, deals are easy to monitor because RSS feeds are available that contain the daily specials, the second chance offers, and a preview of applications that will be featured on the Software-DOD.com website.

Other webmasters and publishers can also syndicate the Software Deal of the Day offers, and integrate the discount offers into their own websites. Software-DOD.com provides the tools to make the integration process painless for webmasters. The offers will dynamically update each night as the new offers become available. Providing such great software deals are sure to endear webmasters to their website visitors.

Software developers interested in this new distribution channel are encouraged to submit their software applications for consideration. With economic concerns looming individuals and businesses alike are tightening their spending. Software Deal of the Day is a win for every everyone. Additional details available at www.software-dod.com

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Bling! It Now Lets Mac Users Transform Product Images and Boost eBay Sales

See, Click and Transform: Latest Version of Bling! It Grants Individuals and Small Businesses Operating Mac Systems the Confidence and Credibility to Compete on the Global Market and Raise Sales, Click-Through-Rates and Sell Stagnant Inventory

San Francisco, CA January 16, 2008 — Vertus, the graphics and imaging software division of Heligon, a technology business specializing in image data interpretation, today unveiled the Macintosh-compatible version of Bling! It, its recently released deep-graphic image-editing tool that quickly and easily transforms product shots to create maximum online sales impact. Since its initial launch, Bling! It users, even those without any prior image editing experience, have found that the software helps raise the achieved sales price of their products and increases the click-through-rate over standard thumbnail images. By giving product images a “shot-in-the-studio” look and feel, Bling! It creates images which attract more attention from buyers, helping sellers achieve higher prices for their products and move previously stagnant inventory. The software is available for live demonstrations throughout Macworld Expo 2008, January 15-18, in the Vertus booth #W-4231.

By combining complex technology with easy-to-use tools, Bling! It empowers any user to strengthen and embellish product images thanks to capabilities previously available only to seasoned image editing professionals. With Bling! It, Mac users can unlock their creative potential without having to master complex and intimidating image editing programs such as Photoshop. With just a few clicks and the guidance of Bling! It’s intuitive balloon tips, users can seamlessly replace a standard image background with a more appealing backdrop and add features such as drop shadowing, highlight effects and logos. The sheer speed realized with Bling! It enables even the novice user to produce product images up to four times faster than with any previously available solutions.

“Bling! It enables anyone to create high quality product shots capable of competing with studio-shot professional product images. We’ve received numerous comments from customers that have “Blinged” their product shots, that they have realized as much as a 20% increase in their achieved product price,” said James Carr-Jones, president and CEO of Vertus. “With businesses of all sizes and industries offering products through e-commerce outlets, the entrepreneur that makes the best impression online ultimately generates the most sales. Bling! It enables even the most casual seller to optimize potential revenue and increase profits by making products truly stand out from the ever-growing crowd without the need to master Photoshop or other complicated imaging programs.”

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Paymentmax Introduces ‘Next Day Funding’ For Online Businesses Accepting Credit Cards

Revolutionary new rapid payment processing lets businesses get their money the very next day, improving cash flow

Thousand Oaks, CA January 15, 2008 — Paymentmax announced a new feature that lets business owners charge a customer’s credit card, then have access to the funds the very next day. This is a major advancement over traditional credit card processing services that take 2 to 5 days before funds become available to the merchant.

“The length of time that it takes for credit card funds to land in a merchant’s bank account has always been a big issue with businesses,” said Tony Shap, President of Paymentmax. “A business can have all kinds of sales on the books, but still have to wait a week to get their money. That can cause cash flow problems. Paymentmax’s new Next Day processing solves that problem,” Shap said.

Paymentmax’s Next Day processing is being made available to the Internet’s millions of online businesses that need to accept credit cards. Paymentmax serves as a single source for capturing and processing of receivables. “In the past, your sales were captured by one provider, then your funds were processes by two or three others. Not only did everybody get a slice of your sale, but every service had to work together and long delays were frequent. Paymentmax speeds up the entire process to a single day with one of the lowest costs in the industry,” Shap said.

Paymentmax delivers businesses credit and debit card funds directly into the merchant’s existing bank account the next day — or in as little as 12 hours. “We constantly strive to offer the best quality solutions in the industry while keeping our prices well below average. Business owners are constantly telling us Paymantmax gets the job done far faster and costs them far less,” Shap said.

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