The Search Monitor (“TSM”), an online monitoring service that tracks competitive advertising activity on paid and organic search, blogs, forums, news, and web sites, announces its release of a new affiliate tracking software that identifies affiliate marketers who are sponsoring paid search results pages.

This powerful new tool is the first and only way for internet marketers to gain insight into the scope, strength, and breadth of their competitor’s affiliate programs. The Search Monitor is able to identify affiliates who deploy direct linking tactics and affiliates who manage and operate individual web sites.

Uses for this new tool include:

Measurement of the reach and strength of competitors’ affiliate programs on paid search.
Policing affiliates for compliance with affiliate program terms of use.
Identification of competitor’s affiliates for potential recruitment opportunities.
“Affiliate programs are a smart way to gain maximum exposure on paid search,” says Troy Lerner of The Booyah Agency. “By using affiliate programs as a tactic in our arsenal, our clients can own more page real estate on SERPs. We like the new reports from The Search Monitor because it gives us incredible insight as to where our affiliate efforts are strong and where we need to focus more time. Our clients love it because it enables them to build strength in numbers, while at the same time protecting their brands from misuse by affiliate marketers.”

“We are excited to bring this information about the affiliate channel to internet advertisers and their agencies,” says Lori Weiman, CEO of The Search Monitor. “We are a strong supporter of affiliate marketing as a powerful way to optimize online advertising in a controlled and deliberate way”

The Search Monitor offers important information that can only be gained by careful 24×7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:

Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.
Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.
Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.
Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

About The Search Monitor
The Search Monitor is comprised of a team of SEM enthusiasts who uncovered a need in the market for external automated monitoring of competitive activities on paid and organic search, shopping engines, web sites, blogs, social media, and press coverage. Automated monitoring is important for reputation management as it greatly reduces the number of hours and effort required to manage affiliates and competitors infringing on brands and misrepresenting products across the web. Further, automated monitoring reveals competitive marketing strategies that enable advertisers to benchmark their own performance, optimize ad budgets, detect successful ad copy combinations, and receive advance awareness of special offers like free shipping and sales dominating their verticals. The Search Monitor is offered as a web based subscription service. To learn more please visit www.thesearchmonitor.com.

About The Booyah Agency
Based in Colorado, The Booyah Agency is a full-service Online Marketing & Advertising team packaged in a boutique firm. Armed with a funny name, these former big-agency veterans drive strategy and deliver results more quickly and affordably than the big guys. We’re experts in fundamentals and best practices with a passion for discovering the newest techniques that keep our clients ahead. Clients include Mapquest, Vitamin Shoppe, Crispin Porter + Bogusky, Gaiam, Tower Records and Little Tikes.

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The Search Monitor, an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Pittsburgh, PA September 9, 2008 – The Search Monitor (www.thesearchmonitor.com) (“TSM”), an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Geo-targeted monitoring enables companies to watch their competition and affiliates, and to manage their reputation and brand use locally. With this launch, interactive agencies, marketers, affiliate managers, and compliance teams are able to monitor paid search, blogs, forums, news, and web sites around the world from a local point of view in countries including: USA, UK, Canada, Australia, Argentina, Chile, France, Germany, Italy, Belgium, Luxembourg, Mexico, Spain, the Netherlands, New Zealand, and many others. Monitoring can be conducted in English or in the language native to each country.

By gaining visibility into global search markets, companies will be able to overcome a key challenge in analyzing activity in their extended markets. Prior to the geo-targeting capabilities of TSM, an agency with clients worldwide could not effectively monitor locally targeted ads because its visibility was limited to its home base. TSM’s new capabilities provide the insights needed at the local level to protect brands and optimize search campaigns on locally.

The Search Monitor offers important information that can only be gained by careful 24×7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:

1.    Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.

2.    Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.

3.    Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.

Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

“Monitoring both globally and locally is critical in benchmarking competitor advertising strategies and for watching affiliate activities online,” says Shaun Martinec, a TSM founder. “Many affiliates will carefully craft their campaigns at the local level in order to take advantage of better priced keywords or to avoid merchant detection when they are not in compliance with affiliate program terms. We find that major brand marketers are often outbid by competitors and affiliates on top terms at the local level.”

About The Search Monitor

The Search Monitor is comprised of a team of SEM enthusiasts who uncovered a need in the market for external automated monitoring of competitive activities on paid search, web sites, blogs, social media, and press coverage. Automated monitoring greatly reduces the number of hours and effort required to manage affiliates and competitors infringing on brands and misrepresenting products across the web. Further, automated monitoring reveals competitive marketing strategies that enable advertisers to benchmark their own performance, optimize ad budgets, detect successful ad copy combinations, and receive advance awareness of special offers like free shipping and sales dominating their verticals. The Search Monitor is offered as a web based subscription service. To learn more please visit www.thesearchmonitor.com .

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Strategic Marketing Agency Offers Expert Tips to Improve the Content of Corporate Web Sites

East Northport, NY January 14, 2008 — Does your web site content reflect your company’s brand story today? Or does it just use the same content as your old brochures? Are you greeting your site visitors with the tone you want to reflect your corporate personality? Communication Strategy Group, a strategic marketing agency, enables marketers and web designers to develop strong brand content for web sites and other collateral, so your content matches the design of your web and marketing materials, providing a more compelling brand experience for your customers.

The agency has also developed a set of Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story to help marketers and web designer build a better web site experience.

“Communication Strategy Group supports growing technology and professional services companies through strategic public relations, marketing collateral development, brand evaluations and executive media and presentation coaching. We help companies develop and deliver strong brand stories – We call it Brandtelling™,” says Arthur Germain, Communication Strategy Group principal. “In our work with marketers and web designers we have been able to develop content that creatively articulates brands to more strongly reflect their visual elements.”

Three Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story:

Tip #1: Sell it the way your customer wants to buy it.
You may like calling your product an “air and brush-driven consumer cleaning technology” but your customers call it a vacuum. Use terms your customers expect to see when they come to your web site.

Tip #2: Skip the jargon.
Take time to explain your TLAs (three letter acronyms), industry terms and jargon when describing products and services. Use terms that your customers understand and can remember.

Tip #3: Use your voice to show you care.
Make sure your site copy reflects the language that you would use in a corporate office setting. Use adjectives and other descriptive language that help creatively articulate and express your brand.

Companies interested in learning more ways to develop stronger web content and the powerful brand stories that can accelerate their marketing may visit Communication Strategy Group web site at www.GoCSG.com or email info @ gocsg.com.

About Communication Strategy Group
Communication Strategy Group (www.GoCSG.com) helps your brand story become remembered, repeated and rewarded. We focus on building and supporting a strategic plan for client communications in order to create strong, consistent messages and presentations that have the greatest impact. The Communication Strategy Group team comprises senior level communications professionals – writers, journalists, technology marketers, public relations executives, media trainers – who work directly on client accounts to achieve results. Our clients include growing companies in technology, media and professional services industries. For more information, please call 1-631-239-6335 or visit us at www.GoCSG.com

If you were to park one million cars end to end, how much room would you need? According to Tom Lombardi, the line would stretch from New York City to Los Angeles. And as president of AirportParkingReservations.com, Lombardi should know — because his company is about to book its millionth online airport parking reservation sometime this month.

Suffield, CT May 3, 2007 — If you were to park one million cars end to end, how much room would you need? According to Tom Lombardi, the line would stretch from New York City to Los Angeles. And as president of AirportParkingReservations.com, Lombardi should know — because his company is about to book its millionth online airport parking reservation sometime this month.

AirportParkingReservations.com began accepting guaranteed reservations — with the payment of an online deposit — three and a half years ago. Today travelers can reserve a space at over 200 parking lots located at more then 65 U.S. and Canadian airports.

“When I first spoke to parking lot owners about making reservations online, they thought I was crazy. Who would go to the Internet to book parking?” Lombardi recalls. With a background in travel agency sales and airport parking marketing, he knew that travelers would be happy to reserve parking at the airport if given the proper delivery system. The Internet, he realized, would allow for the consolidation of the independent parking lots and provide the means to issue a confirmation as proof of a guaranteed parking reservation.

Pete Carrea, owner of Winner Parking in Philadelphia, was one of the first to sign on. “I jumped at the idea of attracting new customers through the Internet and AirportParkingReservations.com delivered from day one,” he says. “If you’re online researching airport parking, you obviously don’t know where to park. So it’s no surprise that AirportParkingReservations.com is my single biggest source of new customers.”

Many of the lots listed on AirportParkingReservations.com offer options for self-parking, valet and/or covered parking. Some even offer an array of car care services, including car wash, detailing and oil change. And all the lots listed provide luggage assistance along with free shuttle service to and from every terminal.

“Our customers repeatedly tell us how thrilled they are to be able to both save money and avoid the stress and inconvenience of driving around searching for a parking space at the airport,” says Lombardi. “In fact, I suspect it won’t be long before we announce our two millionth reservation.”

About AirportParkingReservations.com, Inc.
At AirportParkingReservations.com, travelers provide their itinerary and airport of departure before choosing from over 200 airport parking operators providing a range of parking options (including self, valet, indoor/covered). The parking lots are secure, most offer discounted rates, and all provide free shuttle service with complimentary luggage
assistance to and from the airport terminals. Reservations can be made online or toll-free at 800-PARKING (727-5464).

For more information, visit: www.AirportParkingReservations.com.

Creative Manager Pro, Ad Agency Software and Project Management Groupware for Creative and Design firms, has released version 8.4.2, with Interactive Graphical Views of Job Schedules, and improved support for Safari 2.0.4.

May 1, 2007 — Creative Manager Inc. (www.Creative-Manager.com), provider of Creative Manager Pro software, has released version 8.4.2 of its flagship product, Creative Manager Pro®.

After last month’s integration with Apple’s Mac OS X iCal and Microsoft’s Outloook, Creative Manager Pro turned it attention inward to allow the user to see a graphical representation of the project schedule across the entire firm

“For the past few months, we’ve been focused on integration with outside systems, because those were important features that our Fortune 500 clients asked for. This new release now adds more features to our own internal calendar,” boasts Ron Ause, Creative Manager’s director of marketing. “We’re stubborn! Our whole reason for existing is to respond to our clients’ needs!”

The new graphical calendar allow users of Creative Manager Pro to see all projects on one calendar view, and gives users the ability to color-code projects for effective presentation and quick review.

As always with Creative Manager Inc.’s products, no installation or conversion are necessary, and all updates are at no cost to users of Creative Project Manager and Creative Manager Pro®. All client logins and vendor logins are always free.

“Our users told us how much they love the Creative Manager Pro calendar – it’s so important to their daily work flow. As simple as it sounds, listening to our clients is what we do best,” said Ause.

Creative Manager Pro® continues to invest, adding new features that work with Apple’s latest Tiger Mac OS X and future Leopard Unix-based Operating System and Microsoft Windows.

When asked about the new upgrade, Ause said, “Since so many of our clients service Fortune 500 firms, or are themselves Fortune 500 firms, the addition of these new features was an important priority. Our dedication to keeping our products as up-to-date as possible, and the fact that, with our service, it takes only hours to fix problems that with our competitors takes months, has caught the attention of our clients, and has helped us grow through word-of-mouth. Like last month’s update, this update is also based on user input. Because ‘We’re Always Listening!’” Ause said.

Creative Manager Pro goes beyond costing to offer full Project Management, CRM, Digital Asset Management, billing and accounting, and Extranet capabilities.

Creative Manager Pro (at www.Creative-Manager.com), is the only Ad Agency software and Project Management Software for the Creative Design industry, created exclusively for design firms, ad agencies, in-house creative/MarCom departments, and creative service firms. It is a web-based integrated project management software and job tracking solution which streamlines the entire firm, from developing new business, to staffing, managing, and executing projects through to accounting and financial reporting.

Creative Manager Pro is a full-featured, intuitive system which makes project and ad agency management a breeze. Creative Manager Pro supports Customer Relationship Management, Document Management, Shared Calendaring, Accounting and much more. Because it is web-based, there is nothing to install and it can be set up in a very short time. It works with both PC and Macintosh from any location over any connection. It may also be installed locally on the client’s own servers. All options include training and support to ensure that clients are up and running quickly.

Among the many features of Creative Manager Pro:
- Graphically view your firm’s metrics – manage your firm by the numbers.
- Manage Contacts and Leads
- Create Project Schedules, Calendars and Manage Tasks
- Take your contacts and calendar on the road with iCal, AddressBook & Outlook
- Approve Timesheets, Purchasing, Billing and Budgets
- Review and Approve Artwork Online
- Store and Manage Digital Assets
- Manage and Balance the Books
- Free client and vendor access to streamline workflow.
- Quick startup/import from Clients & Profits, Adman and other systems
- Full-featured CRM (Client Relationship Management)
- Extranet capabilities
- Manage media with an interface with Strata
- Charting of important industry metrics and firm statistics

Take a test drive at www.Creative-Manager.com

The team members at Creative Manager, Inc. have been leaders in ad agency software and project management software for the creative industry and on the Mac OS for over 27 years. They provide their creative clients with two major offerings: Creative Project Manager and Creative Manager Pro. Both programs work seamlessly with the Mac OS and Windows.

Contact Info:
Creative Manager, Inc.
800.203.7684 x3051

www.Creative-Manager.com

Lori Cuonze
PUSH
407.841.2299 ext. 1024

communicate. collaborate. control.