The Search Monitor (“TSM”), an online monitoring service that tracks competitive advertising activity on paid and organic search, blogs, forums, news, and web sites, announces its release of a new affiliate tracking software that identifies affiliate marketers who are sponsoring paid search results pages.

This powerful new tool is the first and only way for internet marketers to gain insight into the scope, strength, and breadth of their competitor’s affiliate programs. The Search Monitor is able to identify affiliates who deploy direct linking tactics and affiliates who manage and operate individual web sites.

Uses for this new tool include:

Measurement of the reach and strength of competitors’ affiliate programs on paid search.
Policing affiliates for compliance with affiliate program terms of use.
Identification of competitor’s affiliates for potential recruitment opportunities.
“Affiliate programs are a smart way to gain maximum exposure on paid search,” says Troy Lerner of The Booyah Agency. “By using affiliate programs as a tactic in our arsenal, our clients can own more page real estate on SERPs. We like the new reports from The Search Monitor because it gives us incredible insight as to where our affiliate efforts are strong and where we need to focus more time. Our clients love it because it enables them to build strength in numbers, while at the same time protecting their brands from misuse by affiliate marketers.”

“We are excited to bring this information about the affiliate channel to internet advertisers and their agencies,” says Lori Weiman, CEO of The Search Monitor. “We are a strong supporter of affiliate marketing as a powerful way to optimize online advertising in a controlled and deliberate way”

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The Search Monitor, an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Pittsburgh, PA September 9, 2008 – The Search Monitor (www.thesearchmonitor.com) (“TSM”), an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

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Strategic Marketing Agency Offers Expert Tips to Improve the Content of Corporate Web Sites

East Northport, NY January 14, 2008 — Does your web site content reflect your company’s brand story today? Or does it just use the same content as your old brochures? Are you greeting your site visitors with the tone you want to reflect your corporate personality? Communication Strategy Group, a strategic marketing agency, enables marketers and web designers to develop strong brand content for web sites and other collateral, so your content matches the design of your web and marketing materials, providing a more compelling brand experience for your customers.

The agency has also developed a set of Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story to help marketers and web designer build a better web site experience.

“Communication Strategy Group supports growing technology and professional services companies through strategic public relations, marketing collateral development, brand evaluations and executive media and presentation coaching. We help companies develop and deliver strong brand stories – We call it Brandtelling™,” says Arthur Germain, Communication Strategy Group principal. “In our work with marketers and web designers we have been able to develop content that creatively articulates brands to more strongly reflect their visual elements.”

Three Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story:

Tip #1: Sell it the way your customer wants to buy it.
You may like calling your product an “air and brush-driven consumer cleaning technology” but your customers call it a vacuum. Use terms your customers expect to see when they come to your web site.

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If you were to park one million cars end to end, how much room would you need? According to Tom Lombardi, the line would stretch from New York City to Los Angeles. And as president of AirportParkingReservations.com, Lombardi should know — because his company is about to book its millionth online airport parking reservation sometime this month.

Suffield, CT May 3, 2007 — If you were to park one million cars end to end, how much room would you need? According to Tom Lombardi, the line would stretch from New York City to Los Angeles. And as president of AirportParkingReservations.com, Lombardi should know — because his company is about to book its millionth online airport parking reservation sometime this month.

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Creative Manager Pro, Ad Agency Software and Project Management Groupware for Creative and Design firms, has released version 8.4.2, with Interactive Graphical Views of Job Schedules, and improved support for Safari 2.0.4.

May 1, 2007 — Creative Manager Inc. (www.Creative-Manager.com), provider of Creative Manager Pro software, has released version 8.4.2 of its flagship product, Creative Manager Pro®.

After last month’s integration with Apple’s Mac OS X iCal and Microsoft’s Outloook, Creative Manager Pro turned it attention inward to allow the user to see a graphical representation of the project schedule across the entire firm

“For the past few months, we’ve been focused on integration with outside systems, because those were important features that our Fortune 500 clients asked for. This new release now adds more features to our own internal calendar,” boasts Ron Ause, Creative Manager’s director of marketing. “We’re stubborn! Our whole reason for existing is to respond to our clients’ needs!”

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