The Search Monitor (“TSM”), an online monitoring service that tracks competitive advertising activity on paid and organic search, blogs, forums, news, and web sites, announces its release of a new affiliate tracking software that identifies affiliate marketers who are sponsoring paid search results pages.

This powerful new tool is the first and only way for internet marketers to gain insight into the scope, strength, and breadth of their competitor’s affiliate programs. The Search Monitor is able to identify affiliates who deploy direct linking tactics and affiliates who manage and operate individual web sites.

Uses for this new tool include:

Measurement of the reach and strength of competitors’ affiliate programs on paid search.
Policing affiliates for compliance with affiliate program terms of use.
Identification of competitor’s affiliates for potential recruitment opportunities.
“Affiliate programs are a smart way to gain maximum exposure on paid search,” says Troy Lerner of The Booyah Agency. “By using affiliate programs as a tactic in our arsenal, our clients can own more page real estate on SERPs. We like the new reports from The Search Monitor because it gives us incredible insight as to where our affiliate efforts are strong and where we need to focus more time. Our clients love it because it enables them to build strength in numbers, while at the same time protecting their brands from misuse by affiliate marketers.”

“We are excited to bring this information about the affiliate channel to internet advertisers and their agencies,” says Lori Weiman, CEO of The Search Monitor. “We are a strong supporter of affiliate marketing as a powerful way to optimize online advertising in a controlled and deliberate way”

The Search Monitor offers important information that can only be gained by careful 24×7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:

Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.
Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.
Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.
Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

About The Search Monitor
The Search Monitor is comprised of a team of SEM enthusiasts who uncovered a need in the market for external automated monitoring of competitive activities on paid and organic search, shopping engines, web sites, blogs, social media, and press coverage. Automated monitoring is important for reputation management as it greatly reduces the number of hours and effort required to manage affiliates and competitors infringing on brands and misrepresenting products across the web. Further, automated monitoring reveals competitive marketing strategies that enable advertisers to benchmark their own performance, optimize ad budgets, detect successful ad copy combinations, and receive advance awareness of special offers like free shipping and sales dominating their verticals. The Search Monitor is offered as a web based subscription service. To learn more please visit www.thesearchmonitor.com.

About The Booyah Agency
Based in Colorado, The Booyah Agency is a full-service Online Marketing & Advertising team packaged in a boutique firm. Armed with a funny name, these former big-agency veterans drive strategy and deliver results more quickly and affordably than the big guys. We’re experts in fundamentals and best practices with a passion for discovering the newest techniques that keep our clients ahead. Clients include Mapquest, Vitamin Shoppe, Crispin Porter + Bogusky, Gaiam, Tower Records and Little Tikes.

Find your eye-candy on eye-candy.ch

Free report helps marketing professionals of mid-sized companies understand the changing world of organic search engine optimization.

January 24, 2008 — MidMarketer.com, the online resource for best practices in marketing for mid-sized organizations, released a new report today entitled “Organic Search Engine Optimization- Fundamentals and Processes.” The report gives readers a more holistic view of the rapidly changing search engine landscape.

Dan Swartz, Executive Editor of MidMarketer, notes “Many mid-sized companies feel like they are always behind the eight ball when it comes to optimizing their Web sites for search engines. This report focuses on solid marketing fundamentals and processes, rather than short-lived magic bullets to search optimization.” Swartz adds, “This report helps marketing people in mid-sized companies understand how search is changing. It gives practical advice on how to optimize based on understanding those changes.”

The report discusses the increasing complexity of search engines, proposing a more holistic view of an organization’s content and online communication needs to be considered in organic search optimization strategy and processes.

Perspective reports from MidMarketer are designed to help inform mid-sized companies on effective marketing practices. Says Swartz, “Each Perspectives report includes real-world, actionable items that a mid-marketer can take and use that very day.” Perspectives reports tackle strategic, creative and tactical topics. Two new reports are published each month. MidMarketer also offers marketing templates and tools designed specifically to help mid-sized organizations take action on achieving better results from their marketing.

The new MidMarketer perspective report “Organic Search Optimization- Fundamentals and Processes” can be found at www.midmarketer.com/perspectives/

About MidMarketer
MidMarketer provides content developed from industry experts that are passionate about marketing for mid-sized organizations. It includes certified resources that are handpicked to help a mid-sized organization, as well as events focused on topics specifically for mid-sized markets. Everything has the mid-marketer in mind, with results focused on insight and direction that enable marketing professionals of mid-sized companies to take action and drive success.

Website: www.MidMarketer.com

Provided by gh consulting – gordian hense

Bloggers unite. Getting the word out to interested readers just got a lot easier. BlogReach is a new, innovative approach to help bloggers promote their blogs and boost their search engine ranking (SEO). This free widget collects current headlines from participating blogs and displays them on other blogs in related interest areas within the BlogReach network.

Brentwood, UK – January 14, 2008 — The blog community is ready and willing to bring together like-minded individuals who want to hear and be heard–the challenge is finding the right audience. Getting the word out to interested readers just got a lot easier. BlogReach is a new, innovative approach to help bloggers promote their blogs and boost their search engine ranking (SEO).

BlogReach is a free widget that collects current headlines from participating blogs and displays them on other blogs in related interest areas within the BlogReach network. This new service delivers double benefits. First, bloggers can reach a wider audience by tapping into the rapidly expanding network of blog participants. Blogs also improve their SEO ranking by increasing the number of topic-relevant links on their site.

For bloggers, BlogReach is simple to install and free to use. Installation involves pasting a few lines of code or deploying a simple plug-in. The blogger can then customize the appearance of the BlogReach widget to match their blog’s appearance.

Once installed, the BlogReach widget automatically retrieves a blog’s current headline and then displays it on other blogs within the BlogReach network. Headlines are shared between related interest areas, ensuring content enhances the value of the blog to the reader. BlogReach displays direct links to the blog, not redirects, offering maximum impact for SEO optimization.

BlogReach also offers advertising opportunities that are customizable by geographic location, interest area, and more. As a result of the internet networking culture, consumers increasingly expect highly targeted content that is specifically relevant to their interests. BlogReach is an innovative means for companies to maximize their marketing investment, focusing their efforts on a market that will welcome their messages.

Measurement is essential to creating and maintaining an effective presence online. BlogReach delivers the online statistics and tracking that bloggers and advertisers need to evaluate their impact and to adjust their approach in real-time. BlogReach offers free sign up and more information for advertisers at www.blogreach.com.

About LogicNow:
LogicNow is an innovator of browser-based software solutions that streamline client tracking, billing, and customer communications. The company’s brands, Kambee, PerlDesk, LogicBill, and LogicReach, provide a range of solutions for web monitoring, internet surveying, help desk management, and ecommerce. LogicNow solutions are used globally by over 8,000 customers including governments, universities, large enterprises, and small businesses. www.logicnow.com

Provided by gh consulting – gordian hense

Search Marketing Expo – SMX West today announced that Jim Lanzone, Brad Goldberg and Peter Norvig will join moderators Chris Sherman and Gord Hotchkiss for the ‘Generation Next’ keynote discussion. Panel participants will discuss recent and current initiatives that are changing the search marketing landscape, as well as predict upcoming search trends. The keynote discussion will take place on Thursday, February 28 at 9AM.
Redding, CT January 7, 2008 — Search Marketing Expo – SMX West today announced that Jim Lanzone, Brad Goldberg and Peter Norvig will join moderators Chris Sherman and Gord Hotchkiss for the ‘Generation Next’ keynote discussion. Panel participants will discuss recent and current initiatives that are changing the search marketing landscape, as well as predict upcoming search trends. The keynote discussion will take place on Thursday, February 28 at 9AM.

SMX West takes place February 26-28, 2008 at the Santa Clara Convention Center in the heart of Silicon Valley, California. SMX West is programmed for search marketers of all skill levels; the event features more than 50 sessions conducted by search marketing community’s most well known experts and practitioners.

“To have visionaries from three of the world’s major search engines–Ask, Google and Microsoft–discussing the current state of search and looking into the future will be a great experience for our attendees,” said conference co-chair and keynote moderator Chris Sherman. “It will be a fascinating experience for those who’ve been involved in search for years, as well as those who are brand new to search marketing.”

About the Panelists
Jim Lanzone, CEO of Ask.com
As CEO of Ask.com, Jim Lanzone is responsible for overseeing world-wide business operations. Ask.com is one of the world’s leading search engines, with more than 20 million users per month, offering unique tools and technologies that make search better. Previous to his role as CEO, Lanzone served as senior vice president and general manager of Ask.com US, leading product management, marketing and engineering for the Company. Lanzone joined Ask.com as vice president of product management in 2001.

Brad Goldberg, General Manager, Search Business Group, Microsoft Corporation
As General Manager of the Search Business Group, Brad Goldberg is responsible for product management, product planning, and marketing for Search. This includes current and future versions, and spans all search verticals like Local and Image Search, as well as customer segments including consumer and enterprise. Prior to this role, Brad was the General Manager of the Windows Client Product Management Group where he led product management, launch and planning for the Windows Vista as well as Internet Explorer, Windows Media Player, and Windows Update Services.

Peter Norvig, Director of Research, Google Inc.
Peter Norvig is Director of Research at Google Inc. He is a Fellow of the American Association for Artificial Intelligence and the Association for Computing Machinery, and co-author of ‘Artificial Intelligence: A Modern Approach’, the leading textbook in the field. Previously he was head of Computational Sciences at NASA. He also served as an assistant professor at the University of Southern California and a research faculty member at the University of California at Berkeley Computer Science Department, from which he received a Ph.D. in 1986 and the distinguished alumni award in 2006.

Registration Information
Registration from now through January 11th will be $1195 and then until February 25th will be $1395. On-site registration will be $1595. Visit SMX West to register.

About Search Marketing Expo – SMX West and Third Door Media
Search Marketing Expo — SMX West is produced by Third Door Media, Inc. Third Door Media’s mission is to empower interactive and search marketing professionals by providing trusted content and community services they need to be successful. Other Search Marketing Expo events include SMX Advanced, SMX Local & Mobile, SMX Social Media, SMX Travel @ PhoCusWright, SMX London and SMX East.

Third Door Media also publishes the fast-growing search marketing news and analysis site Search Engine Land. The company also produces Search Marketing Now, a lead-generation marketing solution for suppliers of SEM-related products and services, and Sphinn.com, the place for web, online, search, interactive and internet marketers to share news stories, talk within subject-specific discussion forums, build a network and stay connected to hot topics in internet marketing.

For additional information Search Marketing Expo – SMX West, or to schedule interviews with Danny Sullivan and Chris Sherman, contact Amy Hooker, 910-362-8004 or amy at mavencom.com.

For Third Door Media, contact Claire Schoen, 203-664-1350 or claire at thirddoormedia.com

In January 2008, Utopia launches a guaranteed SEO service that promises to deliver real results and value that can contribute directly to online success to any serious web presence. With fixed fees and continuous reports, the service aims to deliver unrivalled service levels, combined with low-cost monthly fees, designed to generate targeted new business leads for internet success.

Croydon, London January 7, 2008 — Utopia web solutions is an internet marketing and SEO services company based in London, UK that has proven successes in online marketing via search engine optimisation and search engine marketing services.

SEO services are intended to provide web sites with targeted traffic that, in turn, results in increased customers, sales or marketing databases. With global internet traffic figures continuing to increase all the time, it is vital to appoint the right SEO company, for a search engine marketing campaign.

Since the term search engine optimisation (optimization) has become commercially aware, there has been an explosion of companies claiming to offer guaranteed rankings on the major search engines such as Google, Yahoo and MSN, and all for small amounts of money.

No company or individual can guarantee a placement on the search engines, but what Utopia guarantee, is that they will keep working until they get results or targeted leads.

In January 2008, Utopia launches a guaranteed SEO service that promises to deliver real results and value that can contribute directly to online success to any serious web presence. With fixed fees and continuous reports, the service aims to deliver unrivalled service levels, combined with low-cost monthly fees, designed to generate targeted new business leads for internet success.

Lee Smith, founder of Utopia states “the UK SEO services market has mixed reviews from many surveys carried out in 2007. At Utopia, we aim to provide a guaranteed service, which defies common belief that you cannot guarantee results for your SEO marketing campaigns. With our vast experience, we work hard to produce results for our valued customers”.

SEO Articles Drive Website Traffic

SEO Articles can help move websites up in the search engines and are often purchased by SEO Companies and webmasters. When a person puts a keyword into a search engine they expect that the search bring him or her to the exact type of product, service or information that they are looking for. Many people only click on the first few search results and by then they may have found what they were searching for. You can increase the chances of a surfer winding up on your site and this will give you the edge if you are marketing your business.

Types of SE Articles

Webmasters and SEO Companies frequently purchase unique, quality content for newsletters, website content, press releases, blogs, and more. You can even buy small articles and post them as blogs, which is known in the world of search engine optimization as “link bait.” If you publish quality blogs, other websites are likely to paste those blogs (with a link to your website in them) on their own site. This is great publicity for your website.

SE companies and webmasters often purchase content for a new website. For example, if you want to have a new website built that sells women’s makeup, you don’t need to know anything about women’s makeup to put tons of quality, unique content on your women’s makeup website. You can simply purchase one article with the topic of your choice for each webpage. When the articles are delivered to you via email, you can simply paste each one onto a different webpage.

Be Sure You Buy SEO Articles

You shouldn’t buy just any articles for your website, blog, or link bait. Your articles should be written by a professional article vendor who knows how to optimize your articles for the search engines. This will further help your search engine ranking.

Search engine optimization, or SEO is a term used to describe the popular internet marketing trend that guarantees your website at the top of a search engine search for a set list of keywords. This practice has become a very lucrative business for many involved, especially the businesses benefiting from it. SEO articles are a tool that is used for optimization that entails paragraphs of content laden with specific keywords that will attract search engine searches to your site.

Quality Search Engine Articles

SEO articles require knowledge and expertise; otherwise it could prove a waste of money for the client, who will see little benefit. Quality SEO articles must be produced on a regular basis with fresh content that is grammatically correct.

Moving up in the Search Engines with SEO Articles

One way to ensure that you get quality SEO articles is to purchase them from a professional SEO copywriter. You can find an article vendor that produce high quality SEO articles written by professionals who fill your order for search engine optimized articles and keep your demand filled. The benefits of using a professional article vendor such as ArticleHulk.com are that the article vendor must follow a style sheet provided by the client. This means that you get each article to your exact specifications. Another benefit is that by using their unique pricing system, you will also be choosing the deadline these SEO articles must be completed by.

–About–
Randall Johnson is a professional SEO article writer for ArticleHulk.
Source: ArticleTrader.com

Increasing web site traffic is appealing to all of us who have web pages or blogs, or for those of us who promote affiliate programs. I will be showing you a few ways to increase your web site traffic with out spending a lot of money.

One free way to increase your web site traffic is to create a blog at Blogger.com or to create a lens at Squidoo. Both can be up and running in less than an hour and Squidoo also has a revenue sharing plan. Squidoo can be quite addictive and you can create an unlimited number of lenses. I will discuss lenses a little more in an upcoming article.

Facebook and Myspace also are a good way to advertise your links to the rest of the cyber world. You can post messages to your friends online to assist you in generating more web site traffic.

Another free way to increase your web site traffic is to contribute to popular threads at marketing forums with your web site address in your signature column. Warrior Forum.com is one of literally hundreds of forums which you can use to promote your site.

You can also place a free ad at the Free Ad Forum and get involved in some of the popular threads their as well.

You can post press releases at PR.web which is one of the more effective ways to promote your web site or product. It is one of the better sites to help you increase your web site traffic.

Writing articles and submitting them to EzineArticles.com and GoArticles.com to name a few of the hundreds of article web sites on the net. Make sure to place your web site address in the authors box. If it is a popular article it will begin to appear on other web sites as well. Your articles are free to use as long as the bio box is left intact.

If you have an email list keep your subscribers up to date once and awhile and make sure your web site address appears in your signature.

You can try out traffic generating sites like Traffic Swarm or Traffic Digger. These sites are also free.

Pay per click ads from Google or Overture also work quite well but make sure you do your homework first. You could end up spending a lot of money if you don’t do proper keyword research prior to bidding on your key words.

These tips if consistently applied should help you to increase your web site traffic in a few short weeks. Good luck and keep me posted on your results.

–About–
Craig Beckta resides in Halifax, Nova Scotia, Canada.
www.craigsreality.com
Web Site Traffic Secrets
Source: ArticleTrader.com

The term consultancy is designated to the practice of extending assistance in terms of expertise to any company for promoting or enhancing its performance, while the agencies specializing in offering such services could be known as the Consultants. Like in any line of business there are many such Consultants eagerly offering their expert services, similarly in regards to the SEO Search Engine Optimization India too some renowned Consultants offer their services, but sitting at very long distances across the seas who could be terms as the Offshore SEO Consultants.

The consultancy is usually initiated through analysis of the existing business hurdles by the consultant with his expertise and experience and assesses that how the business process could improve the scope of particular business, and thereby make possible improvements. The terms of such an SEO Services varies from party to party and deal to deal basis. In all, the consultant normally offers the need based consultancy services to his clients for assisting them enhance and speed up their profitability by his expert consulting services.

There are many professional Offshore SEO Consultancies that regularly offer their services to the clients from all over the world. Usually such consultants offer almost everything like complete range of software and information technology requirements. The experienced and expert consultants generally offer the overview of how the existing business of his client could grow and develop easily yet positively with the help of process and application developments. In order to build the long term rapport with his client, the consultant would offer all the necessary strategic solutions and relevant resources for the faster growth of the client?s present business. As per the available studies, the average Offshore SEO Consultancy service providers of consultants have categorized their services.

India is quick emerging as a winner in search engine optimization outsourcing services hype with almost 82% of the US based companies ranking India to be their first choice as an offshore outsourcing destination for e-commerce, web designing, web development and search engine optimization work. Being a talent rich country, India has all the right resources, infrastructure and facilities to stand apart from the crowd as one of the best offshore destinations to outsource services.

–About–
Searchrankpros: services: directory submission services, link exchange services, article submission services, pay per click management service and social book marking services since 2002.
Source: ArticleTrader.com

Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced today the release of a new edition of its premier Search Engine Optimization (SEO) and Marketing (SEM) tool; Ups!. The new edition includes a comprehensive, real time reporting feature that takes the guess work out of SEO and SEM; revolutionizing the way dealers track the success of these campaigns. Ups! provides dealers with an ROI calculator that enables the precise tracking of all campaigns in real time. Dealerships that use Dealerskins’ website solutions along with Ups! have seen strong increases in visit to lead ratios.

Nashville, TN April 23, 2007 — Dealerskins, a division of Dominion Enterprises and a leading provider of automotive dealer web solutions, announced today the release of a new edition of its premier Search Engine Optimization (SEO) and Marketing (SEM) tool; Ups!. The new edition includes a comprehensive, real time reporting feature that takes the guess work out of SEO and SEM; revolutionizing the way dealers track the success of these campaigns. Ups! provides dealers with an ROI calculator that enables the precise tracking of all campaigns in real time. Dealerships that use Dealerskins’ website solutions along with Ups! have seen strong increases in visit to lead ratios.

“Ups! removes the ‘smoke and mirrors’ and allows dealers to truly view the ROI from their Search Engine Optimization and Marketing campaigns, enabling a better understanding and management of the process and stronger results,” commented Tim Madel, Dealerskins’ General Manager. “Dealers can view reports that quickly and easily let them see what is producing the best results so they can make informed decisions and invest their dollars accordingly,” Madel added.

Historically, reporting on SEO and SEM has been an issue of impressions; how many times creative or ad copy is visible and the total number of clicks generated by it. However, when the customer lands on the website, there is generally no accountability for what subsequently happens. As Dealerskins is also a web site provider, it can provide a deeper insight into what actually happens on the site.

In addition, each member of the Ups! team is an industry expert, Yahoo and Google certified, and required to stay updated on this fast-changing field.

The new version of Ups! has improved metrics that dig deeper and precisely pinpoint the volume of traffic from each search engine, the volume of leads from each key word and the cost for each. While some key words produce a site visit but no lead, others can create a stronger lead response. Ups! clearly identifies which key words produce the best results, enabling dealers to fund the most productive key words to maximum ad potential.

“We have removed the impression aspect of the metric because, at the end of the day, it holds an insignificant value. With Ups! we scoop one layer deeper, and count the click through to the site as just the first step of the process,” explained Madel.

To increase visibility of each site within the various search engines, Dealerskins has also added a new Site Map Program to Ups!. The program makes pages within a site much more descriptive, to help search engines better understand what each page on the site contains. This increases the odds that potential customers will land on your site. It makes it much easier for customers to find exactly what they’re looking for: service, parts, inventory, etc., as it emphasizes individual departments and better identifies them in search engine indexes.

Dealerskins hosts dealer sites to more deeply and effectively execute SEM and SEO campaigns, targeting potential buyers every step of the way. For instance, customers searching for a BMW 7 series will not be taken to the home page and forced to click through several additional pages. In contrast, Ups! campaigns will lead customers directly to pre-sorted BMW 7 Series inventory. As the buyer moves further along the buying cycle, these targeted campaigns can produce lead submission ratios as high as 30% to 50%.

About Dealerskins:

Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company’s expertise comes from real-world dealership experience and a passion for listening and responding to dealers’ needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers’ needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins` websites have won numerous awards for excellence. For more information visit www.dealerskins.com

About Dominion Enterprises:
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as For Rent, Harmon Homes, The Employment Guide, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as ForRent.com, EmploymentGuide.com, Homes.com, and TraderOnline.com reaching more than 8 million unique monthly visitors. The company has nearly 6,600 employees nationwide and 2006 annual revenue of over $850 million. For more information on Dominion Enterprises, visit dominionenterprises.com.

Marketers Can Now Improve Organic Search Rankings by Optimizing Web Sites for Peak Marketing Performance

New York, NY April 11, 2007 — Hot Banana Software, Inc. (www.hotbanana.com), a leader in Web content management for marketing, today announced a host of new Web site optimization features, including a unique “SEO Center” and a vendor-agnostic “Analytics Center” that helps marketers at small-to-midsize companies improve their organic rankings in search results – without IT support or deep SEO expertise.

The company made the announcement at the Search Engine Strategies Conference & Expo 2007, in New York through April 12.

“Web sites that rank well organically with the search engines are more valuable than those that do not, they deliver more traffic and a higher ROI for the marketer,” said Krista LaRiviere, general manager, Hot Banana. “Hot Banana is the most SEO-friendly Web CMS out there, not only building great Web sites, but also ensuring that they are optimized for search engines. Our SEO Center has all the key SEO tools, based upon Web standards and best practices. Combine this with the Hot Banana Analytics Center, and our clients can choose any Web analytics vendor to track, measure and quantify organic and paid keywords, and optimize the Web site to perform even better.”

Hot Banana, built from the ground up as a search engine friendly Web CMS, now makes it even easier for non-technical users to increase site traffic, determine which keywords work best and fine-tune their sites for peak marketing performance.

The new SEO Center helps marketers manage SEO-friendly Web sites that are built using well written and clean code; plain English URLs, page titles and headings; h and alt tags; meta tags; robots.txt files and a keyword analyzer that shows the keyword density, frequency and weight.

The first-of-its-kind Analytics Center makes it easy to work with several pre-configured, leading Web analytics vendors, such as ClickTracks, WebTrends, Google Analytics and IndexTools. Other Web analytics vendors can be easily manually configured. Once configured Hot Banana automatically adds the analytic vendor of choice’s preferred tagging code to each Web page, so marketers can easily track keyword conversions and Web site visitors. Hot Banana has also added its own lead source and conversion tracking mechanisms for Google Adwords, Yahoo! and MSN conversion tags and EmailLabs Action Tracking conversion tags.

“Web analytics and Web content management are naturally synergistic, which is why ClickTracks and Hot Banana are such a strong fit,” said John Marshall, founder and CEO of ClickTracks. “Once you see how visitors interact with a page, you can make intelligent choices about improving that interaction. Hot Banana makes it easy for marketers to adopt and use Web analytics, so they can improve SEO site performance.”

Hot Banana’s numerous built-in SEO tools and controls enable search-engine robots to crawl deep inside Web sites, indexing practically everything. Hot Banana Web sites are all built to the W3C, XHTML and CSS Web standards that search engines prefer, with logical navigation. Marketers can update the myriad page elements that influence search rankings on the fly – even if they know little about SEO best practices.

New SEO features in Hot Banana’s latest release, Version 5.5, include:

* XML Sitemap – automatically creates XML standards-compliant sitemaps and registers them with Google, Yahoo! and MSN.
* Automated Title Attributes In Hyperlinks – sets the hyperlink titles in the Rich Text Editor as the default page-title attributes for search engines. This way, if marketers use the right keywords and naming conventions when they create the content, they automatically carry these benefits over to the search engines.
* Duplicate Content Redirect 301 – automated tags tell search engines not to spider cloned and printer-friendly Web pages.

Visit Hot Banana’s Web site for a complete list of Web site optimization features.

About Hot Banana Software, Inc.

Hot Banana (www.hotbanana.com) is an award-winning Web CMS that helps marketers build and manage SEO-friendly Web sites that can be automated and optimized for maximum lead generation and conversion performance. Hot Banana is available as a Software as a Service (SaaS), hosted offering or as a licensed software ColdFusion CMS, with everything an eMarketer needs, including Web site optimization and marketing automation tools. Specifically designed for small-to-midsize companies, Hot Banana has more than 200 clients worldwide.

Headquartered in Barrie, Ontario, Canada, with a U.S. office in Menlo Park, Calif., Hot Banana is a subsidiary of J.L. Halsey Corporation (OTCBB:JLHY), a leading provider of technology solutions for mid-size marketers. Halsey is also the parent company of Lyris Technologies, EmailLabs and ClickTracks.