Market Directions Publishes BMA Marketing Study
Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA).
Kansas City, MO - March 9, 2008, Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA). In doing so, the consultancy surveyed the B2B marketing community on numerous issues, including industry trends and future developments.
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