Samuel Babarinde, 24 years old founder of Super Eye Spex, an online optical store, will be donating prescription glasses worth $200,000 to the people of Darfur Sudan in April 2008.

Toronto, Ontario January 19, 2008 — Samuel Babarinde, 24 year old founder of Super Eye Spex, an online optical store, will be donating prescription glasses worth $200,000 to the people of Kenya in April 2008.

Babarinde has been following the crisis going on in Africa for many years. He has always known that something had to be done in order to help the less fortunate in that part of the world.

Therefore, He decided to start an online charity store where people can purchase high quality prescription glasses for lower prices. With the help of the online store he raised over $100,000 which he is now using towards the cause.

Importance of Our Eyeglass Donation to Africa

• Over 1 billion people in developing countries need eyeglasses but cannot afford them.
• Over 4 million pairs of eyeglasses are thrown away each year in North America.
• 25% of the global population needs eyeglasses.
• In Africa, 50% of children in institutions for the blind would be able to read normal or large print if they had eyeglasses
• The price for glasses in Benin and other African countries can exceed three months’ average salary

For additional information on (24 year old entrepreneur donated prescription glasses worth $200,000 to the people in Kenya) contact “Sam” at sam @ supereyespex.com or visit www.supereyespex.com.

ABOUT SUPER EYE SPEX - Super Eye Spex is the cheapest online optician. Despite the fact that we are a new company, we offer the latest and newest arrivals on the internet. Due to low expenditure and discretionary buying means we can offer you the best deals around.

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MACWORLD SAN FRANCISCO—January 15, 2008—Apple® today unveiled MacBook® Air, the world’s thinnest notebook. MacBook Air measures an unprecedented 0.16-inches at its thinnest point, while its maximum height of 0.76-inches is less than the thinnest point on competing notebooks. MacBook Air has a stunning 13.3-inch LED-backlit widescreen display, a full-size and backlit keyboard, a built-in iSight® video camera for video conferencing, and a spacious trackpad with multi-touch gesture support so users can pinch, rotate and swipe. MacBook Air is powered by a 1.6 GHz or 1.8 GHz Intel Core 2 Duo processor with 4MB L2 cache, and includes as standard features 2GB of memory, an 80GB 1.8-inch hard drive, and the latest 802.11n Wi-Fi technology and Bluetooth 2.1.

“We’ve built the world’s thinnest notebook—without sacrificing a full-size keyboard or a full-size 13-inch display,” said Steve Jobs, Apple’s CEO. “When you first see MacBook Air, it’s hard to believe it’s a high-performance notebook with a full-size keyboard and display. But it is.”

MacBook Air has a vibrant 13.3-inch LED-backlit glossy widescreen display that is energy efficient, and its spacious trackpad offers multi-touch gesture support for pinch, rotate and swipe, making it more intuitive than ever to browse and rotate photos or zoom into web pages in Safari™. MacBook Air features a full-size keyboard design in a sleek and durable aluminum enclosure. The backlit keyboard makes it ideal for dimly lit environments such as airplanes, studios or conference halls, and a built-in ambient light sensor automatically adjusts the brightness of the keys as well as the display brightness for optimal visibility.

MacBook Air delivers up to five hours of battery life for wireless productivity and includes AirPort Extreme® 802.11n Wi-Fi networking, which delivers up to five times the performance and twice the range of 802.11g*. Apple’s Migration Assistant software now enables users to quickly transfer files, applications and preferences from your old Mac® to MacBook Air right over your wireless network.

MacBook Air users can buy the companion MacBook Air SuperDrive, a compact external drive designed for MacBook Air, for just $99. The MacBook Air SuperDrive® is powered by MacBook Air’s USB port, eliminating the need to carry a separate power adapter. Many MacBook Air users will not find a need for an optical drive now that they can wirelessly rent movies from the iTunes® Store, wirelessly backup files with Time Capsule and access the optical drives on remote PCs or Macs to wirelessly install software applications on MacBook Air.

MacBook Air is powered by Intel Core 2 Duo processors running at 1.6 GHz or 1.8 GHz, and includes as standard 2GB of memory and an 80GB 1.8-inch hard drive. An optional 64GB solid state drive contains no moving parts for added durability. Every MacBook Air includes a micro-DVI port so users can connect to Apple’s gorgeous 20-inch or 23-inch Cinema Displays to extend their desktop or connect to projectors and other displays via DVI, VGA, Composite and S-video adapters. MacBook Air includes USB 2.0 for plugging in peripherals or charging an iPod® or iPhone™, a headphone jack and Apple’s acclaimed MagSafe® Power Adapter designed especially for mobile users.

Every MacBook Air comes with iLife® ‘08, the most significant update ever to Apple’s award-winning suite of digital lifestyle applications, featuring a major new version of iPhoto® and a completely reinvented iMovie®, both seamlessly integrated with the new .Mac Web Gallery for online photo and video sharing. The new MacBook Air also comes with Leopard™, the sixth major release of the world’s most advanced operating system. Leopard introduces Time Machine™, an effortless way to automatically back up everything on a Mac; a redesigned Finder that lets users quickly browse and share files between multiple Macs; Quick Look, a new way to instantly see files without opening an application; Spaces, an intuitive new feature used to create groups of applications and instantly switch between them; a brand new desktop with Stacks, a new way to easily access files from the Dock; and major enhancements to Mail and iChat®. .Mac members can use the new Back to My Mac feature to browse and access files on their home computer from a MacBook Air over the Internet while out on the road.

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Bloggers unite. Getting the word out to interested readers just got a lot easier. BlogReach is a new, innovative approach to help bloggers promote their blogs and boost their search engine ranking (SEO). This free widget collects current headlines from participating blogs and displays them on other blogs in related interest areas within the BlogReach network.

Brentwood, UK - January 14, 2008 — The blog community is ready and willing to bring together like-minded individuals who want to hear and be heard–the challenge is finding the right audience. Getting the word out to interested readers just got a lot easier. BlogReach is a new, innovative approach to help bloggers promote their blogs and boost their search engine ranking (SEO).

BlogReach is a free widget that collects current headlines from participating blogs and displays them on other blogs in related interest areas within the BlogReach network. This new service delivers double benefits. First, bloggers can reach a wider audience by tapping into the rapidly expanding network of blog participants. Blogs also improve their SEO ranking by increasing the number of topic-relevant links on their site.

For bloggers, BlogReach is simple to install and free to use. Installation involves pasting a few lines of code or deploying a simple plug-in. The blogger can then customize the appearance of the BlogReach widget to match their blog’s appearance.

Once installed, the BlogReach widget automatically retrieves a blog’s current headline and then displays it on other blogs within the BlogReach network. Headlines are shared between related interest areas, ensuring content enhances the value of the blog to the reader. BlogReach displays direct links to the blog, not redirects, offering maximum impact for SEO optimization.

BlogReach also offers advertising opportunities that are customizable by geographic location, interest area, and more. As a result of the internet networking culture, consumers increasingly expect highly targeted content that is specifically relevant to their interests. BlogReach is an innovative means for companies to maximize their marketing investment, focusing their efforts on a market that will welcome their messages.

Measurement is essential to creating and maintaining an effective presence online. BlogReach delivers the online statistics and tracking that bloggers and advertisers need to evaluate their impact and to adjust their approach in real-time. BlogReach offers free sign up and more information for advertisers at www.blogreach.com.

About LogicNow:
LogicNow is an innovator of browser-based software solutions that streamline client tracking, billing, and customer communications. The company’s brands, Kambee, PerlDesk, LogicBill, and LogicReach, provide a range of solutions for web monitoring, internet surveying, help desk management, and ecommerce. LogicNow solutions are used globally by over 8,000 customers including governments, universities, large enterprises, and small businesses. www.logicnow.com

Provided by gh consulting - gordian hense

Invesp, a marketing consulting boutique that offers conversion optimization services, announced that its clients had an average conversion rate of 11.12 percent in 2007, which translates into an increase of up to 321 percent in online revenue.

Detroit, MI January 14, 2008 — Most large online companies have reported a soar in their sales. Companies with significant web presences such as Amazon, Bestbuy and Motorola were able to drive hundreds of thousands of visitors to their sites and as a result reported double digit growth in sales. Other e-commerce sites do not have such brand awareness and are not enjoying the same revenue growth. Most of these sites are turning to conversion optimization companies to help them boost sales. Invesp, a marketing consulting boutique, announced that its clients had an average conversion rate of 11.12 percent in 2007 reporting an increase of up to 321 percent in online revenue.

The fact is that at the heart of every ecommerce website is someone whose job is to increase revenue. As there is an increased pressure on online retailers to generate more sales, these sites are trying to figure out ways to convert more of their traffic into actual consumers, which is why it is crucial to focus on conversion rates. Data tracked by Invesp Consulting, a marketing optimization company, indicates that online conversion rates have been on a steady decline for the last 6 years. Fireclick index, which provides an objective comparison of key metrics across a variety of segments, reported that ecommerce website reported an average conversion rate of 6 percent in the year 2000, but by 2007, most ecommerce sites are reporting an average less than 2 percent.

Surprisingly, these rates have not always been this low. Ecommerce sites used to experience more sales because of limited competition. They were not required to be optimized nor designed with users in mind. But with the boom in e-retailing sites, competition is fierce. Sites are turning to conversion optimization methods with one goal in mind: trying to figure out the best way to increase online conversions.

And companies should be concerned with conversions since there are more users than ever online. Users are picky, if the site does not capture their attention because of the lack of optimization and focus, they will click out within seconds. That translates into hundreds of dollars in lost sales.

For an ecommerce site driving 50,000 visitors a day, a 2 percent conversion rate may suffice. But, conversion rate doesn’t have to stop at that low number. Ayat Shukairy, a managing partner at Invesp Consulting (www.invesp.com), says, “if you’ve already invested hundreds of thousands into your online platform, you are getting tens of thousands of visitors to your site every day. Increasing your website conversion rate can mean getting 1,000 orders instead of 500 orders. Our clients are reporting an average of 11 percent conversion rate. That translates into 321 percent increase in revenue. If companies do not fix the problem with their website, then they are simply leaving money on the table for competitors to take.”

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Strategic Marketing Agency Offers Expert Tips to Improve the Content of Corporate Web Sites

East Northport, NY January 14, 2008 — Does your web site content reflect your company’s brand story today? Or does it just use the same content as your old brochures? Are you greeting your site visitors with the tone you want to reflect your corporate personality? Communication Strategy Group, a strategic marketing agency, enables marketers and web designers to develop strong brand content for web sites and other collateral, so your content matches the design of your web and marketing materials, providing a more compelling brand experience for your customers.

The agency has also developed a set of Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story to help marketers and web designer build a better web site experience.

“Communication Strategy Group supports growing technology and professional services companies through strategic public relations, marketing collateral development, brand evaluations and executive media and presentation coaching. We help companies develop and deliver strong brand stories - We call it Brandtelling™,” says Arthur Germain, Communication Strategy Group principal. “In our work with marketers and web designers we have been able to develop content that creatively articulates brands to more strongly reflect their visual elements.”

Three Expert Tips for Marketers and Web Designers to Make Corporate Web Sites Tell a Better Sounding Story:

Tip #1: Sell it the way your customer wants to buy it.
You may like calling your product an “air and brush-driven consumer cleaning technology” but your customers call it a vacuum. Use terms your customers expect to see when they come to your web site.

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