Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA).

Kansas City, MO - March 9, 2008, Market Directions, Inc., a brand performance consultancy, recently performed and analyzed a probing market study to establish a baseline of brand awareness and brand value for the Business Marketing Association (BMA). In doing so, the consultancy surveyed the B2B marketing community on numerous issues, including industry trends and future developments.
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Sputtr (www.sputtr.com), the leading multi-search engine with thousands of users worldwide, today announced the release of a major new feature that gives its users the ability to actively participate in building the world’s largest and most comprehensive multi-search engine.

London, UK February 4, 2008 — Sputtr (www.sputtr.com), the leading multi-search engine with thousands of users worldwide, today announced the release of a major new feature that gives its users the ability to actively participate in building the world’s largest and most comprehensive multi-search engine.

Steffen Hilgemann, founder and CEO of Sputtr.com explains: “This new feature allows our users to upload and submit completely new search engines to Sputtr’s multi-search engine. By doing so, our users will actively contribute towards building the most comprehensive and user-friendly multi-search engine on the Internet today. Sputtr already includes industry leaders such as Google, Yahoo, Ask, and many more. But in the future we would like to extend our reach to the thousands of alternative or niche search engines that today’s internet users increasingly utilize to find relevant results in an ever more complex online world.”

Charles Knight, editor at influential blogs ReadWriteWeb (www.readwriteweb.com) and AltSearchEngines (www.altsearchengines.com) adds: “I have watched Sputtr’s progress for a long time, and this is the moment that I have been waiting for, the ability to select from the vast array of alternative search engines that we enjoy so much on AltSearchEngines. Congratulations, Sputtr! ”

Sputtr.com currently holds a database of nearly 100 search engines that its users can utilize to build their own customized multi-search engine on Sputtr’s homepage. Says Steffen: “With the help of our active user base we hope to grow the number of search engines on our site to 1,000 by the end of 2008. This would mark a significant improvement in our service for our users, and would increase the reach of the site by a factor of ten.”

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Free report helps marketing professionals of mid-sized companies understand the changing world of organic search engine optimization.

January 24, 2008 — MidMarketer.com, the online resource for best practices in marketing for mid-sized organizations, released a new report today entitled “Organic Search Engine Optimization- Fundamentals and Processes.” The report gives readers a more holistic view of the rapidly changing search engine landscape.

Dan Swartz, Executive Editor of MidMarketer, notes “Many mid-sized companies feel like they are always behind the eight ball when it comes to optimizing their Web sites for search engines. This report focuses on solid marketing fundamentals and processes, rather than short-lived magic bullets to search optimization.” Swartz adds, “This report helps marketing people in mid-sized companies understand how search is changing. It gives practical advice on how to optimize based on understanding those changes.”

The report discusses the increasing complexity of search engines, proposing a more holistic view of an organization’s content and online communication needs to be considered in organic search optimization strategy and processes.

Perspective reports from MidMarketer are designed to help inform mid-sized companies on effective marketing practices. Says Swartz, “Each Perspectives report includes real-world, actionable items that a mid-marketer can take and use that very day.” Perspectives reports tackle strategic, creative and tactical topics. Two new reports are published each month. MidMarketer also offers marketing templates and tools designed specifically to help mid-sized organizations take action on achieving better results from their marketing.

The new MidMarketer perspective report “Organic Search Optimization- Fundamentals and Processes” can be found at www.midmarketer.com/perspectives/

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