Samuel Babarinde, 24 years old founder of Super Eye Spex, an online optical store, will be donating prescription glasses worth $200,000 to the people of Darfur Sudan in April 2008.

Toronto, Ontario January 19, 2008 — Samuel Babarinde, 24 year old founder of Super Eye Spex, an online optical store, will be donating prescription glasses worth $200,000 to the people of Kenya in April 2008.

Babarinde has been following the crisis going on in Africa for many years. He has always known that something had to be done in order to help the less fortunate in that part of the world.

Therefore, He decided to start an online charity store where people can purchase high quality prescription glasses for lower prices. With the help of the online store he raised over $100,000 which he is now using towards the cause.

Importance of Our Eyeglass Donation to Africa

• Over 1 billion people in developing countries need eyeglasses but cannot afford them.
• Over 4 million pairs of eyeglasses are thrown away each year in North America.
• 25% of the global population needs eyeglasses.
• In Africa, 50% of children in institutions for the blind would be able to read normal or large print if they had eyeglasses
• The price for glasses in Benin and other African countries can exceed three months’ average salary

For additional information on (24 year old entrepreneur donated prescription glasses worth $200,000 to the people in Kenya) contact “Sam” at sam @ supereyespex.com or visit www.supereyespex.com.

ABOUT SUPER EYE SPEX - Super Eye Spex is the cheapest online optician. Despite the fact that we are a new company, we offer the latest and newest arrivals on the internet. Due to low expenditure and discretionary buying means we can offer you the best deals around.

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ConnectMyPhone Has Tips to Lower Your Monthly Phone Bill

Houston, TX January 17, 2008 — ConnectMyPhone.com, an online marketplace that helps customers nationwide set up their phone service, has a few suggestions keep people’s monthly phone bills low.

There are several reasons why a person could be paying too much for home phone service - perhaps they didn’t shop around or they signed up for services that they really don’t use. Sometimes, because having a phone is a necessity in today’s day and age, people don’t realize that it is worthwhile to take some time to research their phone plan.

Below are some tips to better help consumers get a phone plan that meets their budget:

• Family Phone Habits - Folks need to pay attention to the times of day they use the phone and if they call long distance. Knowing what time of day and if they place long distance calls can allow them to choose a plan that has cheaper rates and best fits their lifestyle.
• Landline or Cell Phone - Perhaps having both is a necessity; remember that high-speed Internet and some home security systems need landline phone service to work.
• Research Phone Companies - Don’t just go with the first company that comes to mind as there is choice in many areas.
• Bundle Home Services - Cheaper prices are now available if consumers choose to have one company service their home with phone, high-speed Internet and cable.

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William S. Samuels IV, President of Telesales Services, an acknowledged Telesales and Telemarketing industry leader gives his insight into the eight things you need to know before you outsource your call center needs. Bill consults organization of all sizes in all industries - from Fortune 500 pharmaceutical and medical companies, to federal government to two-person startups, and even Dancing with the Stars! Bill works with over 100 call centers to find you the right solution, so you can be confident in his ability to evaluate a call center.

Rochester, NY January 16, 2008 — William S. Samuels IV, President of Telesales Services, an acknowledged Telesales and Telemarketing industry leader gives his insight into the four things you need to know before you outsource your call center needs.

Do You Know These 4 Items to Consider Before Outsourcing Your Call Center?
William Samuels, IV
President
Telesales Services

I. Is Call Center Outsourcing Right For You?
Call Center Outsourcing is the use of a Telesales or Telemarketing vendor to handle an inbound or outbound call center project that normally draws on internal resources. Using outside resources allows you to concentrate, cost effectively, on your core competencies.

Outsourced Call Centers Offer:
• Skilled Telemarketing professionals
• Improved market coverage
• Faster ramp-up, launch, and roll-out of campaigns
• Experience with programs similar to yours
• Rapid response to market conditions
• Account management expertise
• Enhanced reporting capabilities
• Market testing capabilities
• Remote call monitoring

The Benefits of Outsourcing Call Center Services
• Increased Sales and profits
• Reduced costs per sale
• Maximum phone productivity
• Increased number of appointments
• Increased customer base
• Increased lead generation
• Higher number of qualified leads
• Higher number of closed sales
• Better customer retention
• More immediate feedback
• Better results through test marketing
• Increased local, regional, or national market share

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Revolutionary new rapid payment processing lets businesses get their money the very next day, improving cash flow

Thousand Oaks, CA January 15, 2008 — Paymentmax announced a new feature that lets business owners charge a customer’s credit card, then have access to the funds the very next day. This is a major advancement over traditional credit card processing services that take 2 to 5 days before funds become available to the merchant.

“The length of time that it takes for credit card funds to land in a merchant’s bank account has always been a big issue with businesses,” said Tony Shap, President of Paymentmax. “A business can have all kinds of sales on the books, but still have to wait a week to get their money. That can cause cash flow problems. Paymentmax’s new Next Day processing solves that problem,” Shap said.

Paymentmax’s Next Day processing is being made available to the Internet’s millions of online businesses that need to accept credit cards. Paymentmax serves as a single source for capturing and processing of receivables. “In the past, your sales were captured by one provider, then your funds were processes by two or three others. Not only did everybody get a slice of your sale, but every service had to work together and long delays were frequent. Paymentmax speeds up the entire process to a single day with one of the lowest costs in the industry,” Shap said.

Paymentmax delivers businesses credit and debit card funds directly into the merchant’s existing bank account the next day — or in as little as 12 hours. “We constantly strive to offer the best quality solutions in the industry while keeping our prices well below average. Business owners are constantly telling us Paymantmax gets the job done far faster and costs them far less,” Shap said.

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Invesp, a marketing consulting boutique that offers conversion optimization services, announced that its clients had an average conversion rate of 11.12 percent in 2007, which translates into an increase of up to 321 percent in online revenue.

Detroit, MI January 14, 2008 — Most large online companies have reported a soar in their sales. Companies with significant web presences such as Amazon, Bestbuy and Motorola were able to drive hundreds of thousands of visitors to their sites and as a result reported double digit growth in sales. Other e-commerce sites do not have such brand awareness and are not enjoying the same revenue growth. Most of these sites are turning to conversion optimization companies to help them boost sales. Invesp, a marketing consulting boutique, announced that its clients had an average conversion rate of 11.12 percent in 2007 reporting an increase of up to 321 percent in online revenue.

The fact is that at the heart of every ecommerce website is someone whose job is to increase revenue. As there is an increased pressure on online retailers to generate more sales, these sites are trying to figure out ways to convert more of their traffic into actual consumers, which is why it is crucial to focus on conversion rates. Data tracked by Invesp Consulting, a marketing optimization company, indicates that online conversion rates have been on a steady decline for the last 6 years. Fireclick index, which provides an objective comparison of key metrics across a variety of segments, reported that ecommerce website reported an average conversion rate of 6 percent in the year 2000, but by 2007, most ecommerce sites are reporting an average less than 2 percent.

Surprisingly, these rates have not always been this low. Ecommerce sites used to experience more sales because of limited competition. They were not required to be optimized nor designed with users in mind. But with the boom in e-retailing sites, competition is fierce. Sites are turning to conversion optimization methods with one goal in mind: trying to figure out the best way to increase online conversions.

And companies should be concerned with conversions since there are more users than ever online. Users are picky, if the site does not capture their attention because of the lack of optimization and focus, they will click out within seconds. That translates into hundreds of dollars in lost sales.

For an ecommerce site driving 50,000 visitors a day, a 2 percent conversion rate may suffice. But, conversion rate doesn’t have to stop at that low number. Ayat Shukairy, a managing partner at Invesp Consulting (www.invesp.com), says, “if you’ve already invested hundreds of thousands into your online platform, you are getting tens of thousands of visitors to your site every day. Increasing your website conversion rate can mean getting 1,000 orders instead of 500 orders. Our clients are reporting an average of 11 percent conversion rate. That translates into 321 percent increase in revenue. If companies do not fix the problem with their website, then they are simply leaving money on the table for competitors to take.”

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