Revolutionjobs.co.uk is the latest initiative from the market-leading digital marketing title Revolution, providing hundreds of online marketing career opportunities for digital marketers at the click of a button.

London, UK May 23, 2008 — Revolutionjobs.co.uk is the latest initiative from the market-leading digital marketing title Revolution, providing hundreds of online marketing career opportunities for digital marketers at the click of a button. Featured online digital jobs (www.revolutionjobs.co.uk) include digital marketing managers (www.revolutionjobs.co.uk/jobs/?keyword=digital+marketing+manager), e-commerce business development directors, SEO specialists (www.revolutionjobs.co.uk/jobs/seo) and many more.

“Revolution has been the leading title in the digital sector since its launch in 1997. Now people who want to get ahead in their digital careers can use a dedicated job site which builds on that heritage,” said Matthew Gerry, Online Publisher, Haymarket Brand Media.

With Revolutionjobs.co.uk candidates are able to remain constantly updated with the latest online marketing job vacancies with:

•    Jobs by email.

•    Browse for jobs across a variety of industry disciplines and sectors.

•    Instantly submit applications online.

•    Upload and save CV’s and track applications.

Recruiters can manage their vacancies online and take advantage of the featured recruiter sections, which display their logo on the Revolutionjobs homepage giving candidates the opportunity to gain instant access to the recruiter and their vacancies. 24-hour job posting by credit card also allows recruiters to add a new job at anytime.

Visit the website at www.revolutionjobs.co.uk.

*According to ABCe audit – October 2007

Notes to editors

About Revolution

Publishing since 1997, Revolution is the UK’s leading title for digital marketers, with an 88% larger circulation than the nearest competitor.

Published monthly, Revolution reaches 12,024* senior digital marketers with a combined annual budget of over £12.6 billion.

About Haymarket Media Group

Haymarket Media Group is the largest privately owned magazine publisher, and one of the fastest growing media companies, in the UK. The principal business is centred around its consumer, business, professional and customer publications. These are complemented by digital platforms and live events, including extensive exhibitions, conferences and awards. The Group’s global expansion comes from wholly owned subsidiaries, joint ventures and extensive licensing of key magazines to other publishers.

Haymarket website: www.haymarketgroup.co.uk

For further information about Revolution or Haymarket Media, please contact Paula Fox, Publishing Manager on 020 8267 8038.

Find your eye-candy on eye-candy.ch

McBüro Verlag ist die zweite Branchenlösung der Experten der sinobit GmbH auf der Basis ihrer erfolgreichen Warenwirtschafts-Software. Nach dem Erfolg von McBüro Agentur, eine effiziente Workflow-Lösung für Agenturen, wurde die neueste Entwicklung speziell für Buch- und Zeitschriftenverlage konzipiert.

Das Software-Unternehmen aus Norderstedt bietet für seine Verlagslösung ein Grundsystem sowie verschiedene Module an. Diese lassen sich nahtlos zu einer Gesamtlösung kombinieren, die alle branchentypischen Anforderungen eines Buch- bzw. Zeitschriftenverlags abdeckt: Neben der Anzeigen- und Abonnentenverwaltung stehen Module für Buchtitel und Aufträge, für Terminverwaltung sowie für Pressearbeit und Marketing zur Verfügung. Eine ONIX-Schnittstelle sorgt für eine einfache und zeitsparende Titelmeldung an Buchkataloge und Barsortimente.

Die übersichtliche und benutzerfreundliche Oberfläche sowie die praxisnahen Arbeitsgänge sorgen für kurze Einarbeitungszeiten und die einfache Handhabung der Software.
Ob Zeitschriften- oder Buchverlag – McBüro Verlag offeriert einen effizienten Workflow vom ersten Kundenkontakt bis zur fertigen Auslieferung.

McBüro Verlag unterstützt die Verwaltung und das Management eines Verlags, u. a. mit folgenden Modulen:

Adressverwaltung (Kontaktmanagement mit Kunden, Lieferanten, Ansprechpartner, Interessenten)
Finanzbuchhaltung (offene Posten mit Mahnwesen, Einnahmenüberschussrechnung, Kassenbuch, Inventar, DATEV-Schnittstelle)
Korrespondenz mit Brief, Telefax, Bestellung, Kurzbrief, E-Mail, Serienbrief
Abonnentenverwaltung mit Versand und Fakturaerstellung
Anzeigenverwaltung für Print- und Online-Medien
Auftragsverwaltung mit Auswertung und Statistiken, Ausdruck aller Belege
Titelverwaltung für Bücher und Zeitschriften, Titelmeldungen, Frei- und Rezensionsexemplare
Marketing und Pressearbeit
ONIX-Schnittstelle für die Titelmeldung direkt aus McBüro an Buchkataloge und Barsortimente
Terminverwaltung/Kalender
In Vorbereitung: Honorarabrechnungen
Weitere Module sind jederzeit integrierbar

Mit McBüro Verlag hat die sinobit GmbH eine Software geschaffen, die alle Arbeitsbereiche eines Verlags unterstützt und durch hohe Datentransparenz zur Steigerung der Effizienz sowie zur Optimierung von Prozessabläufen beiträgt.

McBüro Verlag basiert auf FileMaker 9, ist modular aufgebaut und individuell konfigurierbar. Die Software steht als Einzelplatz- und als Netzwerklösung zur Verfügung. Sie ist netzwerkunabhängig und läuft sowohl auf Macintosh als auch unter Windows.

sinobit ist spezialisiert auf Softwareentwicklung (unter anderem mit FileMaker) und SAP-Beratung. Seit über 14 Jahren bieten wir systemübergreifend Lösungen an – vom Einzelplatz bis hin zur komplexen Netzwerkanwendung für mittelständische Unternehmen.

Vielschichtiges und aktuelles Wissen um betriebswirtschaftliche Zusammenhänge, Steuerrecht und Unternehmensführung ermöglicht uns die Entwicklung von Software, die nicht nur technisch funktioniert, sondern vor allem aus kaufmännischer Sicht die entscheidenden Funktionen bietet.

Kontinuierliche Weiterentwicklung, Updates und Systemanpassungen garantieren Ihnen Investitionssicherheit. Lösungen von sinobit lernen dazu und wachsen mit, wenn Ihr Unternehmen wächst.

Diese einzigartige Kombination aus Know-how, Kompetenz und Qualität hinsichtlich der Entwicklung führt zu Ergebnissen, mit denen Sie langfristig erfolgreich arbeiten können.

Quelle: sinobit

Provided by

Find your eye-candy on eye-candy.ch

Integration Adds Multichannel Order Management Features to Popular Shopping Cart Software

Mission Viejo, CA February 20, 2008 — Early Impact, developer of the ProductCart line of shopping cart software, and Stone Edge Technologies, developer of the Order Manager software for centralized order processing, today announced the integration of the two products, which will allow ProductCart users to license the Order Manager to streamline their order management, especially when handling multiple online storefronts and sales channels.

ProductCart e-commerce software is used by thousands of Internet stores to create and manage professional online storefronts. It combines hundreds of sophisticated features with remarkable ease of use and supports dozens of payment gateways, as well as shipping and marketing systems.

The integration between the two systems will allow Stone Edge customers to take advantage of ProductCart’s unique e-commerce features, such as its Build to Order system for selling complex, customizable products and services over the Internet.

The Stone Edge Order Manager provides a single interface for effective order processing in a multichannel environment, where a company’s Web, mail order, and retail businesses are managed in one shared system. The Order Manager is an ideal solution for managing orders and inventory across multiple, ProductCart-powered e-commerce storefronts, while retaining the branding of each individual store.

“Many ProductCart users take orders over the phone, have a retail location, or run multiple online stores with our shopping cart software. They were looking for a robust solution to consolidate order processing in one place.” said Massimo Arrigoni, CEO of Early Impact. “The integration with the Stone Edge Order Manager addresses this need, helping store managers save time and money while becoming more efficient.”

“With just a few clicks, merchants using ProductCart can now import new orders into the Order Manager, where they have easy access to all the features they need to effectively process and fulfill orders,” said Barney Stone, president of Stone Edge Technologies. “And there is real-time inventory synchronization too: if you sell the last unit of a product in your retail store, or re-stock a sold-out product, those inventory adjustments can be reflected immediately in your ProductCart-powered store.”

ProductCart is available starting at $695 per storefront. The Stone Edge Order Manager is available starting at $1500, which includes one shopping cart license, five workstation licenses, and an extended support contract for the first year.

About Early Impact, Inc.
Early Impact develops e-commerce software for small businesses. Its ProductCart line of shopping cart software is used by thousands of Internet stores around the world. Hundreds of Web design companies have chosen it as their e-commerce system of choice for building online storefronts for their customers. Early Impact is a privately owned California corporation, headquartered in Mission Viejo, CA. For more information about the integration between Early Impact’s e-commerce software and the Stone Edge Order Manager, please visit www.earlyimpact.com/productcart/stoneEdge

About Stone Edge Technologies, Inc.
Stone Edge Technologies is a privately owned developer of affordable e-commerce software for small businesses. Barney Stone, a pioneer of database software for desktop computers, founded the company in 1983. Stone Edge began shipping its flagship Order Manager in 2000. Today more than 2,000 Web merchants use the Stone Edge Order Manager to help streamline their businesses. For more information about Stone Edge and its Order Manager software, please visit www.stoneedge.com

Sources: PRWEB/stoneedge.com

Provided by

Find your eye-candy on eye-candy.ch

External connection for top-line data centers upgraded to 120 Gigabit/sec+ & bandwidth of European ring quadrupled. Cost benefits through switch to Ethernet technology and new peerings.

Philadelphia, PA January 21, 2008 — 1&1 Internet Inc., the world’s largest web host by known servers, today completed a comprehensive extension of its wide area network (WAN). An overall bandwidth of more than 120 Gigabit/second is now available for 1&1′s top-of-the-line data centers in Europe and the United States. For the first time, 1&1 is connected directly to a large Internet Exchange point outside of Europe at Equinix in Chicago. The development means that the external connectivity of the world’s largest web host has tripled over the past twelve months.

Andreas Gauger, chairman of the board, 1&1 Internet Inc., said, “With the upgrade of our Internet bandwidth, our millions of web hosting customers in Europe and the U.S. can be sure that their content will reach Internet users worldwide even faster and more reliably. As a result of multimedia applications like video streaming, the demand for bandwidth has grown enormously over the last few years.” The data volume transmitted from 1&1′s data centers has in fact nearly doubled over the past year to 3,500 Terabytes (3.5 million Gigabytes) in January 2007, from 6,500 Terabytes in December 2007.

“The continuous upgrade of 1&1′s data network shows that despite pessimistic forecasts from some, the boundaries of Internet growth have not yet been reached,” adds Gauger.

In November, U.S. research company, Nemertes, warned in a well known study that Internet infrastructure might no longer supply the growing demands of private and business users over the next 3 to 5 years. With its latest network upgrades and further measures planned for 2008, 1&1 feels well prepared for continuously growing demand.

Over the next year, 1&1 will focus on extending its U.S. network. In Chicago, at Equinix, 1&1 is for the first time connected to a large Internet Exchange point outside of Europe. In March, 1&1 will more than double the external connectivity of its Lenexa, Kansas data center. With more than 600,000 customers, 1&1 is presently the fifth-largest web host in the U.S. market.

Besides the upgrade of its wide area network, 1&1 has also made changes to its underlying technology. Instead of SDH (Synchronous Digital Hierarchy), now Ethernet technology – well-known from corporate and home networks – is being utilized. “Ethernet can be handled more easily, and by switching to powerful routers from U.S. based manufacturer Foundry Networks, we can even save money,” comments Andreas Gauger. 1&1 benefits from an additional cost saving potential through the network extension, as data streams can be distributed optimally through new peerings and routing alternatives.

Founded in 1988, 1&1 pioneered the ‘one-stop-shop’ approach to web solutions. Due to 1&1′s scale and technical heritage, the company can deliver an unrivaled combination of value-added services and technological expertise. 1&1 currently manages more than 7 million customer contracts, 9 million registered domains, and 81 million email accounts.

For more information on 1&1 Internet Inc. visit the website at www.1and1.com

About 1&1 Internet Inc.:
1&1 Internet Inc. is a subsidiary of United Internet, a profitable public company with a market cap of $4 billion. 1&1 was founded in 1988 and hosts more than 9 million domain names, while more than 40,000 servers run on the company’s five state-of-the-art data centers. 1&1′s global community is over 7 million customer contracts strong. The company’s U.S. headquarters is located in Chesterbrook, PA. For more information, please contact the company at www.1and1.com or 1-877-461-2631.

Provided by gh consulting – gordian hense

The Spencer Hotel & Spa has introduced a series of writers’ workshops that provide an environment for inspiring writers and artists to develop their skills and vision by bringing them together with today’s top professionals in a unique environment.

Chautauqua, New York January 20, 2008 — The Spencer Hotel & Spa has introduced a series of writers’ workshops that provide an environment for inspiring writers and artists to develop their skills and vision by bringing them together with today’s top professionals in a unique environment.

Each five day workshop (limited to 20 students) is taught by award-winning authors and artists eager to share their professional wisdom. In addition to the professional instruction, students may choose from yoga, meditation, dance classes, watercolor instruction, spa treatments, massage therapy, hiking, and bicycling. Meals are enjoyed together, class size is limited, and the schedule of instructors changes annually to provide a diverse, entertaining choice.

The Hotel’s location within the Chautauqua Institution (a gated resort community located on Chautauqua Lake in western New York), offers a quiet setting for reading and writing. Workshop classes are held at the Chautauqua Institution’s Hulquist Conference Center, while the surrounding landscape of Bestor Park and plentiful gardens provides an enchanting setting for all to enjoy.

The Spencer is newly renovated, boutique hotel with 26 luxurious rooms and suites. It houses the oldest literary society in America, and opens its gates to all who enjoy a tale. New York Times once titled Chautauqua Institution as “Camelot, a place where time is forgotten and the arts flourish.”

“The Hotel offers a distinctive literary theme which celebrates the life and works of history’s most revered authors. Each room pays homage to a renowned author, depicting scenes from their most famous works,” Innkeeper Helen Briggs states. “I love literature and like to read, and so I decided what better place to create a literary theme than in Chautauqua,” Helen continues.

For instance, in the Isak Dinesen Room, a play on the “Out of Africa” theme allows guests to slumber under their very own dream-like safari tent while the Jules Verne Room gives the playful feel of sleeping up in a balloon traveling “Around the World in 80 Days.”

Helen recalls the huge undertaking of the building’s renovation, which started as a hotel by Mrs. Spencer in 1907. When Helen took over the hotel in 1997, it had basically been unattended to for 90 years. Fortunately, Helen, formerly an artist, designed the interior and along with three other artists, painted some of the murals. “I spent a whole year reading by night and working with the contractors by day,” she says.

National Geographic Traveler magazine featured Chautauqua in the 50 “places of a lifetime” to visit in America, describing it as “an idyllic retreat to enrich body, soul and mind.”

Rates for the 5 Day/5 Night Workshops are $765.00 per person, double occupancy; $1222.00, single occupancy; $590.00 for a non-student companion, double occupancy.

Workshop Packages include tuition for one evening and 5 full days of class; 5 nights of lodging; breakfast, lunch and dinner each day; and gratuities and taxes. Workshops are held May 4-8, 2008; May 11-15, 2008; June 15, 2008; October 6-10, 2008; October 12-17, 2008.

Phone: (716) 357-3785, Toll free: (800) 398-1306, Web: www.thespencer.com, E-mail: stay @ thespencer.com

Website: www.thespencer.com

Provided by gh consulting – gordian hense

Samuel Babarinde, 24 years old founder of Super Eye Spex, an online optical store, will be donating prescription glasses worth $200,000 to the people of Darfur Sudan in April 2008.

Toronto, Ontario January 19, 2008 — Samuel Babarinde, 24 year old founder of Super Eye Spex, an online optical store, will be donating prescription glasses worth $200,000 to the people of Kenya in April 2008.

Babarinde has been following the crisis going on in Africa for many years. He has always known that something had to be done in order to help the less fortunate in that part of the world.

Therefore, He decided to start an online charity store where people can purchase high quality prescription glasses for lower prices. With the help of the online store he raised over $100,000 which he is now using towards the cause.

Importance of Our Eyeglass Donation to Africa

• Over 1 billion people in developing countries need eyeglasses but cannot afford them.
• Over 4 million pairs of eyeglasses are thrown away each year in North America.
• 25% of the global population needs eyeglasses.
• In Africa, 50% of children in institutions for the blind would be able to read normal or large print if they had eyeglasses
• The price for glasses in Benin and other African countries can exceed three months’ average salary

For additional information on (24 year old entrepreneur donated prescription glasses worth $200,000 to the people in Kenya) contact “Sam” at sam @ supereyespex.com or visit www.supereyespex.com.

ABOUT SUPER EYE SPEX – Super Eye Spex is the cheapest online optician. Despite the fact that we are a new company, we offer the latest and newest arrivals on the internet. Due to low expenditure and discretionary buying means we can offer you the best deals around.

So far, we estimated that we can and will save the public over $8 million on their glasses. This is why: In 2004, the average cost of a pair of glasses bought at leading chains like Hakim was $200. Now you can get quality glasses, custom made to your precise prescription for a flat rate of $25.00 complete.

Our main interest is to make our customers happy simply by offering them exactly what you asked for according to how they want it and also by donating eyeglasses to the less fortunate in the developing world.

Website: www.supereyespex.com

Provided by gh consulting – gordian hense

ConnectMyPhone Has Tips to Lower Your Monthly Phone Bill

Houston, TX January 17, 2008 — ConnectMyPhone.com, an online marketplace that helps customers nationwide set up their phone service, has a few suggestions keep people’s monthly phone bills low.

There are several reasons why a person could be paying too much for home phone service – perhaps they didn’t shop around or they signed up for services that they really don’t use. Sometimes, because having a phone is a necessity in today’s day and age, people don’t realize that it is worthwhile to take some time to research their phone plan.

Below are some tips to better help consumers get a phone plan that meets their budget:

• Family Phone Habits – Folks need to pay attention to the times of day they use the phone and if they call long distance. Knowing what time of day and if they place long distance calls can allow them to choose a plan that has cheaper rates and best fits their lifestyle.
• Landline or Cell Phone – Perhaps having both is a necessity; remember that high-speed Internet and some home security systems need landline phone service to work.
• Research Phone Companies – Don’t just go with the first company that comes to mind as there is choice in many areas.
• Bundle Home Services – Cheaper prices are now available if consumers choose to have one company service their home with phone, high-speed Internet and cable.

Taking these tips into consideration can save money in the long run and ConnectMyPhone.com can help. Using ConnectMyPhone.com customers need only to type in their address to get rates for all phone companies that service their area. Affordable rates are also available if consumers choose to bundle services for their homes. Then only a few more clicks of the mouse and all home services can be connected.

About ConnectMyPhone
ConnectMyPhone was launched in 2003 to provide customers with accurate and detailed information on the different phone services that are available to them. ConnectMyPhone is a free nationwide service that allows customers to find phone providers in their area, compare rates and sign up for service quickly and easily. ConnectMyPhone is part of the WhiteFence network.

Website: www.ConnectMyPhone.com

Provided by gh consulting – gordian hense

William S. Samuels IV, President of Telesales Services, an acknowledged Telesales and Telemarketing industry leader gives his insight into the eight things you need to know before you outsource your call center needs. Bill consults organization of all sizes in all industries – from Fortune 500 pharmaceutical and medical companies, to federal government to two-person startups, and even Dancing with the Stars! Bill works with over 100 call centers to find you the right solution, so you can be confident in his ability to evaluate a call center.

Rochester, NY January 16, 2008 — William S. Samuels IV, President of Telesales Services, an acknowledged Telesales and Telemarketing industry leader gives his insight into the four things you need to know before you outsource your call center needs.

Do You Know These 4 Items to Consider Before Outsourcing Your Call Center?
William Samuels, IV
President
Telesales Services

I. Is Call Center Outsourcing Right For You?
Call Center Outsourcing is the use of a Telesales or Telemarketing vendor to handle an inbound or outbound call center project that normally draws on internal resources. Using outside resources allows you to concentrate, cost effectively, on your core competencies.

Outsourced Call Centers Offer:
• Skilled Telemarketing professionals
• Improved market coverage
• Faster ramp-up, launch, and roll-out of campaigns
• Experience with programs similar to yours
• Rapid response to market conditions
• Account management expertise
• Enhanced reporting capabilities
• Market testing capabilities
• Remote call monitoring

The Benefits of Outsourcing Call Center Services
• Increased Sales and profits
• Reduced costs per sale
• Maximum phone productivity
• Increased number of appointments
• Increased customer base
• Increased lead generation
• Higher number of qualified leads
• Higher number of closed sales
• Better customer retention
• More immediate feedback
• Better results through test marketing
• Increased local, regional, or national market share

II. The Telesales and Telemarketing Proposal Process
The proposal process can be a complex and challenging task. Key items need to be identified and addressed in the proposal. The proposal then needs to be evaluated. It is recommended that you use a weighted average assessment model. The following steps will help guide you through the process.

Proposal Items
•Qualifications – Request background information on the company
•Capabilities – Describe your technology requirements
•Capacity – Define your requirements to reach your goals
•Geography – Indicate if location is a factor
•Experience – Request like-kind or same industry sector experience
•Staff – Establish guidelines for the required skill sets
•Financial – Request pricing for setup, training, programming account management and miscellaneous fees along with payment terms.

III. The Site Visit and Assessment
The site visit is a critical phase of the call center selection process. A number of factors need to be considered while doing the assessment.
1. How is the chemistry?
2. How is the interaction between your staff and theirs?
3. Do they seem attentive to your needs?
4. Is the corporate culture similar to yours, which may allow for a smoother transition through the ramp-up and rollout phases?
5. Does the employee morale seem positive?
6. How is the interaction between employees? Are they working as a team?
7. How is the training handled?
8. Do they have a training facility?
9. Are training modules available for inspection?
10. How is the coaching handled for motivational and formative feedback?
11. What is the ratio of supervisors to agents?
12. Request a demo for a monitoring session.
13. Request a demo on the process of developing and rolling out a campaign.
14. How is the program developed?
15. How is the initiative implemented?
16. How is the initiative executed?
17. How are the results reported?
18. How is the quality control maintained throughout the process?

IV. Weighted Average Assessment
Create a weighted average assessment table based on the proposal items in Step I. Assign a weight from 1-5 (5 being the best). Score each vendor on how they perform on that factor. Then multiply that score by the weight for their weighted score. Add up the weighted scores for their final score. The vendor with the highest score wins.

This method allows the items from the proposal to be weighted based on their value to the company. This method should facilitate the decision making process. I wish you much success with your call center outsourcing initiative.

About Telesales Services
In 1997, Telesales Services, LLC launched a call center consulting and call center locator service that was enthusiastically received by clients – they help you find the best course of action for your telemarketing and telesales needs. After 10 years of offering call center solutions and thousands of clients later Telesales Services continues to lead the industry by:
•Constantly monitoring industry trends
•Staying current in all aspects of relevant technology
•Perfecting our ability to size up an opportunity for any client, large or small
•Maintaining a base of contacts that lets us create an ideal solution for any situation
•Offering the fastest turnaround possible: less than 24 hours with a benchmark of 10 minutes
•Representing 100 Call Centers, including what the industry refers to as its award winning “Top 50 Call Centers” — connecting our clients to only the most recognized and effective providers
•Saving our clients the immense amount of time required to identify the right call center.

All fees associated with the Telesales Services offering are covered by the call center.

Learn more about Telesales Services and contact them by visiting Telesales Services.

Website: www.telesalesservices.com

Provided by gh consulting – gordian hense

Revolutionary new rapid payment processing lets businesses get their money the very next day, improving cash flow

Thousand Oaks, CA January 15, 2008 — Paymentmax announced a new feature that lets business owners charge a customer’s credit card, then have access to the funds the very next day. This is a major advancement over traditional credit card processing services that take 2 to 5 days before funds become available to the merchant.

“The length of time that it takes for credit card funds to land in a merchant’s bank account has always been a big issue with businesses,” said Tony Shap, President of Paymentmax. “A business can have all kinds of sales on the books, but still have to wait a week to get their money. That can cause cash flow problems. Paymentmax’s new Next Day processing solves that problem,” Shap said.

Paymentmax’s Next Day processing is being made available to the Internet’s millions of online businesses that need to accept credit cards. Paymentmax serves as a single source for capturing and processing of receivables. “In the past, your sales were captured by one provider, then your funds were processes by two or three others. Not only did everybody get a slice of your sale, but every service had to work together and long delays were frequent. Paymentmax speeds up the entire process to a single day with one of the lowest costs in the industry,” Shap said.

Paymentmax delivers businesses credit and debit card funds directly into the merchant’s existing bank account the next day — or in as little as 12 hours. “We constantly strive to offer the best quality solutions in the industry while keeping our prices well below average. Business owners are constantly telling us Paymantmax gets the job done far faster and costs them far less,” Shap said.

About Paymentmax Processing

Paymentmax Processing is a Thousand Oaks provider of merchant accounts Powered by First Data® Corporation. Paymentmax offers a comprehensive line of payment processing solutions for business. Their most popular services are credit card, debit card, contactless payments, and check acceptance.

Paymentmax provides merchant services across the United States for all types of businesses including retail, restaurant, service delivery, wireless, mail-order, telephone-order, and Internet merchants. See the Paymentmax web site at www.paymentmax.com .

Provided by gh consulting – gordian hense

Invesp, a marketing consulting boutique that offers conversion optimization services, announced that its clients had an average conversion rate of 11.12 percent in 2007, which translates into an increase of up to 321 percent in online revenue.

Detroit, MI January 14, 2008 — Most large online companies have reported a soar in their sales. Companies with significant web presences such as Amazon, Bestbuy and Motorola were able to drive hundreds of thousands of visitors to their sites and as a result reported double digit growth in sales. Other e-commerce sites do not have such brand awareness and are not enjoying the same revenue growth. Most of these sites are turning to conversion optimization companies to help them boost sales. Invesp, a marketing consulting boutique, announced that its clients had an average conversion rate of 11.12 percent in 2007 reporting an increase of up to 321 percent in online revenue.

The fact is that at the heart of every ecommerce website is someone whose job is to increase revenue. As there is an increased pressure on online retailers to generate more sales, these sites are trying to figure out ways to convert more of their traffic into actual consumers, which is why it is crucial to focus on conversion rates. Data tracked by Invesp Consulting, a marketing optimization company, indicates that online conversion rates have been on a steady decline for the last 6 years. Fireclick index, which provides an objective comparison of key metrics across a variety of segments, reported that ecommerce website reported an average conversion rate of 6 percent in the year 2000, but by 2007, most ecommerce sites are reporting an average less than 2 percent.

Surprisingly, these rates have not always been this low. Ecommerce sites used to experience more sales because of limited competition. They were not required to be optimized nor designed with users in mind. But with the boom in e-retailing sites, competition is fierce. Sites are turning to conversion optimization methods with one goal in mind: trying to figure out the best way to increase online conversions.

And companies should be concerned with conversions since there are more users than ever online. Users are picky, if the site does not capture their attention because of the lack of optimization and focus, they will click out within seconds. That translates into hundreds of dollars in lost sales.

For an ecommerce site driving 50,000 visitors a day, a 2 percent conversion rate may suffice. But, conversion rate doesn’t have to stop at that low number. Ayat Shukairy, a managing partner at Invesp Consulting (www.invesp.com), says, “if you’ve already invested hundreds of thousands into your online platform, you are getting tens of thousands of visitors to your site every day. Increasing your website conversion rate can mean getting 1,000 orders instead of 500 orders. Our clients are reporting an average of 11 percent conversion rate. That translates into 321 percent increase in revenue. If companies do not fix the problem with their website, then they are simply leaving money on the table for competitors to take.”

But there is hope for ecommerce sites; an online presence has a lot to offer. Increasing online Conversion rate via conversion optimization consulting is the solution for sites ready to see improvements. Optimized sites report tremendous increases in their conversion rates.

Online marketing and selling has always been a challenge because of the anonymity of the customer. However, with great online marketing tools and analytics, this data is no longer inaccessible. Ayat Shukairy adds: “Understanding your online visitor/customer is the first hurdle ecommerce companies must overcome in order to see a jump in conversion rates in sales. Once the customer is tacit, the process to improving rates and getting more from your online ROI begins.”

An upcoming company in the conversion optimization space, Invesp has a unique and successful methodology in terms of increasing conversion rate. The approach has been developed as a result of years of experience within the industry and the collaboration of a unique team of experts. They have developed a framework that will assist ecommerce sites to see their customers from a different perspective. Once the consumer is understood and accounted for, the site is built upon that knowledge which will lead to higher conversion rates.

Khalid Hajsaleh, CEO at Invesp, concurs: “Many companies try to solve the problem of low conversion rates by testing thousands of variations of your pages and determining what works best. That is an expensive and in many times an ineffective way to solve the problem. Our approach involves starting from the ground up. We understand your market, develop personas, develop the page, and then test a few calculated variations. This method has proven to get better results.”

Invesp consulting is an online marketing and conversion optimization company that offers a variety of conversion services including landing page optimization (www.invesp.com/marketing-services/landing-page-creation-optimization.html) and full conversion services (www.invesp.com/marketing-services/conversion-services.html). For more information contact Mie El-Bohy at (248) 562-7583 or via e-mail at email protected from spam bots.