The Search Monitor, an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Pittsburgh, PA September 9, 2008 – The Search Monitor (www.thesearchmonitor.com) (“TSM”), an online monitoring service that tracks competitive advertising activity on paid search, blogs, forums, news, and web sites, announces its release of geo-targeted monitoring. TSM now monitors 17 countries, 6 languages, and most major regions, states, and cities in each market.

Geo-targeted monitoring enables companies to watch their competition and affiliates, and to manage their reputation and brand use locally. With this launch, interactive agencies, marketers, affiliate managers, and compliance teams are able to monitor paid search, blogs, forums, news, and web sites around the world from a local point of view in countries including: USA, UK, Canada, Australia, Argentina, Chile, France, Germany, Italy, Belgium, Luxembourg, Mexico, Spain, the Netherlands, New Zealand, and many others. Monitoring can be conducted in English or in the language native to each country.

By gaining visibility into global search markets, companies will be able to overcome a key challenge in analyzing activity in their extended markets. Prior to the geo-targeting capabilities of TSM, an agency with clients worldwide could not effectively monitor locally targeted ads because its visibility was limited to its home base. TSM’s new capabilities provide the insights needed at the local level to protect brands and optimize search campaigns on locally.

The Search Monitor offers important information that can only be gained by careful 24×7 automated monitoring, and surfaces the information in 3 easy to use reporting sections:

1.    Competitor Monitor gives insights into competitive bidding strategies, competitor market share and visibility, ranking on sponsored search, ad copy strategies, and promotions like free shipping, trials, or sales.

2.    Trademark Monitor eases the tasks associated with reputation management by auto-detecting advertisers sponsoring branded keywords, use of trademarks and slogans in ad copy and display urls, and negative, positive, and neutral brand buzz on blogs, news, and web sites.

3.    Affiliate Monitor simplifies oversight of affiliate programs by auto-identification of affiliates using sponsored search to detect violations of rank requirements, keyword restrictions, ad copy requirements or restrictions, and landing page copy requirements or restrictions.

Search engine marketing has become a critical component for advertisers. According to the Search Engine Marketing Professional Organization (SEMPO), North American advertisers spent $12.2 billion on SEM in 2007 and that figure is estimated to more than double to reach $25.2 billion by 2011. The Search Monitor was developed to provide the tools necessary to optimize the sizable investments being made in this medium and to protect brands from competitive threats.

“Monitoring both globally and locally is critical in benchmarking competitor advertising strategies and for watching affiliate activities online,” says Shaun Martinec, a TSM founder. “Many affiliates will carefully craft their campaigns at the local level in order to take advantage of better priced keywords or to avoid merchant detection when they are not in compliance with affiliate program terms. We find that major brand marketers are often outbid by competitors and affiliates on top terms at the local level.”

About The Search Monitor

The Search Monitor is comprised of a team of SEM enthusiasts who uncovered a need in the market for external automated monitoring of competitive activities on paid search, web sites, blogs, social media, and press coverage. Automated monitoring greatly reduces the number of hours and effort required to manage affiliates and competitors infringing on brands and misrepresenting products across the web. Further, automated monitoring reveals competitive marketing strategies that enable advertisers to benchmark their own performance, optimize ad budgets, detect successful ad copy combinations, and receive advance awareness of special offers like free shipping and sales dominating their verticals. The Search Monitor is offered as a web based subscription service. To learn more please visit www.thesearchmonitor.com .

Find your eye-candy on eye-candy.ch

PartnerServe Company Inc. announces the launch of www.ThingMatch.com to connect people who own the same thing or use the same service. ThingMatch delivers discussion groups for every product or service users specify, and includes social networking features, including private messaging between users. Users can discuss topics started by others, or start topics of their own. The site is available immediately.

Boxborough MA May 8, 2008 – PartnerServe Company Inc. announces the launch of

thingmatch.com (www.thingmatch.com) to connect people who own the same thing or use the same service. ThingMatch delivers discussion groups for every product or service users specify, and includes social networking features, including private messaging between users. Users can discuss topics started by others, or start topics of their own. The site is available immediately.

In an era when new medications may have unexpected side effects, children’s toys may have dangerous features, and products in many categories may exhibit troublesome problems, ThingMatch offers a new way for users to connect and collaborate around products and their use. If a problem for one user is also seen by others, the common good is served by bringing the issue to wider attention. There are often simple solutions to troublesome product problems, and ThingMatch provides the consumer forum in which important information can be shared.

Just as Ralph Nader publicized problems in the Corvair and other products, and later problems in Firestone tires affected a large number of American vehicles, more recent products remain subject to problems on a small or large scale. ThingMatch helps users uncover and resolve problems in an open information environment. Now users need not wait for problems to surface at review sites since they can proactively collaborate from the earliest days of use at ThingMatch.

ThingMatch enables everyday users easily to connect with other users of the same products and services so they can efficiently share information to work around smaller problems and manage large ones that might even impact the health of themselves or family members. We set out to offer a service for the common good.

Larry Smith, President and Founder of PartnerServe Company Inc. observed, “ThingMatch enables everyday users easily to connect with other users of the same products and services so they can efficiently share information to work around smaller problems and manage large ones that might even impact the health of themselves or family members. We set out to offer a service for the common good.”

Currently, ThingMatch supports nearly 400 categories of services and products. It is a self-organizing offering so that new categories, companies, and models are supported based on user demand. ThingMatch is free to users.

Site:

thingmatch.com (www.thingmatch.com)

Screenshot available online:

screenshot (www.thingmatch.com/prscreenshots/thingMatchHome.jpg)

About ThingMatch:

ThingMatch addresses situations all consumers will recognize:

* Your new car makes noise while turning and you wonder if it’s a problem

* You get a side effect from a new medication and want to know if others do

* You bought your child a new toy and wonder if the paint might contain lead

* You just bought a new HD television and want to know about the best setup

It offers the following benefits:

* Find Those Who’ve Already Solved a Problem

* Share Product Tips – Why Reinvent the Wheel?

* Find Out About Add-Ons

* Learn From Experienced Users

* Checks and Balances on Quality

* Uncover a Product Problem

Unlike product review sites, ThingMatch is discussion oriented and encourages free and open multi-way communication by users. Users may create discussions, post responses to others’ discussions, or request private messaging with other users.

ThingMatch leverages the natural language technology of PartnerServe and is able to provide a better user experience because of software awareness of language and language structures. It will use IssueFinder, a proprietary technology that discovers issues automatically from discussion text.

About PartnerServe

PartnerServe Company Inc., based in Boxborough, MA, pioneered the consumer review space in ConsumerDemocracy.com (www.ConsumerDemocracy.com), which has offered user opinion to users of commercial products since 1996. PartnerServe’s core competence includes web development and natural language technology, which it brings to bear on usability and data quality standards in both ConsumerDemocracy and ThingMatch.

Find your eye-candy on eye-candy.ch

In the world of Listbuilding, it’s as if Yahoo and Google decided to work together on a search engine: Internet Marketing Master Shawn Casey and his student, Listbuilding Jedi Tellman Knudson, are bringing their “forces” together to create the ultimate Listbuilding course to help new entrepreneurs conquer their fears and build their own ‘robotic moneymaking machines.’

Brattleboro, VT April 20, 2008 — It’s like a scene from Star Wars, the one we all wanted to see: where Luke Skywalker joins up with Obi Wan Kenobi and they put their lightsabers together and team up to side-by-side against Darth Vader to clear the way for the new generation of young Jedi Knights. Shawn Casey, best-selling author of Mining Gold on the Internet, and Tellman Knudson of Overcome Everything, Inc. have teamed up to create what they call the ‘Ultimate Listbuilding course’ — appropriately named after it’s future home on the Internet: Listbuilding.com. It’s purpose, they say, is to help the next generation of entrepreneurs quickly and easily build lucrative businesses online using the most respectable, proven and long-lasting of the internet skills: Listbuilding.

Currently in pre-launch, this giant of a Listbuilding resource is scheduled to launch this spring; and if pre-launch activity is any indication, it’s going to be simply huge. At press time, the services and materials they have distributed free of charge — including step-by-step videos on how to create a site, a 24-hour “Squeeze-A-thon” that helped over 200 business owners get their squeeze pages built, and tell-all reports on how Shawn and Tellman started their own multi-million dollar businesses — have received raving reviews.

Both Casey and Knudson have incredible rags-to-riches stories that prove anyone, no matter where they come from in the universe, can make this work. “I started my company on 50 bucks and a ‘Frankenstein’ computer that was built out of other broken machines and resold,” said Knudson. “The CD drive was hanging out of the front because it didn’t work unless I held it in my hand and shook it, and the fan was so loud I couldn’t make a business call in the same room as my computer.” In his desperate search to make a living online, he accidentally found a copy of Casey’s Mining Gold on the Internet. “At the time, I had no idea who wrote it or what it was really worth” says Knudson, “I was clueless, and going further in the hole each day. But I kept at it, hoping something, someday would work.”

Then, he got Shawn Casey on the phone for just twenty-two minutes–and things changed. “Shawn told me a few things–but one of them was I had to send out these nine emails all in a row, and I didn’t want to do it; but he was ‘the master’–so I did,” says Knudson. Because he trusted his teacher, Knudson made $800,000 in profit that year alone–his first year online. Now he owns a multi-million dollar company with twelve employees, but he’s never forgotten who helped him when he was in need.

Casey, who was practicing law in back in 1995, started in a small, cramped apartment in Pittsburgh during the summer–with no air conditioning in 100 degree conditions. “I was living in an efficiency apartment that had no furniture in it, except for a table, two chairs, and a sofa that the landlord had let me scrounge from the furniture left over from previous tenants that he had piled up in the basement,” said Casey. From this humble beginning, Casey rose to become CEO of a company that made the Inc. 500 list for two years running. Yet, feeling suffocated by the corporate rat race, he wanted something more.

Then he discovered the potential power of direct marketing on the Internet. He applied his expert skills from his corporate days to this new business-form, and quickly became a master of building ‘robotic moneymaking machines’ using the internet as raw material. Today, Casey is a multi-multi-millionaire, who often runs his business while vacationing in the Caribbean (which Obi Wan would certainly have made his headquarters instead of the desert if only he’d known about it).
In all seriousness, both Casey and Knudson live a life that most people only dream of. Tellman now lives in a million dollar mansion in the woods of Vermont and works from home as well.

Casey says their inspiration and goal for this joint project is to teach other people to do the same thing they did–in half the time. The course, which will be released sometime in late April, will follow on the heels of the pre-launch materials out for viewing now, including free training videos, reports and case studies (also on video) of their previous students, who have made their own dreams come true following the advice of “the Marketing Master and the List Building Jedi.”

For more information about their upcoming series of trainings, destined to change the face of Internet Marketing, contact Kyle Battis, Affiliate Manager, or get more information at the ListBuilding.com website at eye-candy.ch

Anderson Analytics Founder Tom Anderson will present at the Market Research Association (MRA) Minnesota/Upper Midwest Chapter on “Marketing Research and Web 2.0 Insights through Web/Screen Scraping & Text Mining.”

Minneapolis, MN April 16, 2007 — Tom Anderson, Founder & Managing Partner of next-generation market research consultancy Anderson Analytics, will present “Marketing Research and Web 2.0: Insights through Web/Screen Scraping & Text Mining,” at a lunch meeting of the MN/Upper Midwest Chapter of MRA to be held in Minneapolis on May 17, 2007.  

“Anderson Analytics is a forward thinking, cutting-edge marketing research firm,” said members of the MN/Midwest Chapter of the MRA and Randi Luoto, member of the Chapter’s programming committee and champion for the May event. “Founder Tom Anderson has over a decade of experience with the largest market research firms: TNS, NFO and AC Nielsen BASES.”

“I’m excited to present on text mining,” said Tom Anderson. “Anderson Analytics sprung out of my vision for ‘Information Advantage,’ which is the leveraging of technology, like text mining, and creativity to gain an advantage over the competition.”

The presentation will focus on:

• What is “text mining”
• How web content analysis can help you gain an information advantage
• How text analytic techniques can extract opinions and sentiments from blogs and discussion boards
• Understand the process of web content analysis from web-scraping, data preparation, coding and data mining through to analysis and insight

The MRA Chapter meeting takes place Thursday, May 17, 2007, 11:00 AM to 1:00 PM, at the Metropolitan in Minneapolis, MN. Members of the public and other interested parties are invited to attend the luncheon and presentation.

Tom Anderson will also take part in a discussion on Text Mining Technologies at the Text Analytics Summit in Boston this June 2007. For more information, please see www.textanalyticsnews.com.

About Anderson Analytics:
More than Market Research, Anderson Analytics is a next generation marketing consultancy that combines new technologies, such as data and text mining, with traditional market research. We focus on helping clients Gain the Information Advantage by combining the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms. Our clients put their customers first and so do we, visit our website to learn about “The AA-Assurance” www.andersonanalytics.com

About MRA MN
The Marketing Research Association is the leading and largest association of the opinion and marketing research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses. Established in 1957, MRA’s international membership encompasses companies and professionals engaged in all segments of marketing and opinion research including Clients, Full Service Researchers, Data Collectors and Support Service Providers. MRA publishes the annual Blue Book Research Services Directory, the pre-eminent resource of the opinion and marketing research profession. The Minnesota/Upper Midwest Chapter is the youngest of 12 chapters of the Marketing Research Association (MRA).

Leading speaker on Web Analytics to address how to most effectively use web analytics to improve profitability.

San Diego, CA April 10, 2007 — Engine Ready CEO, Jamie Smith, noted thought-leader in area of web analytics, has been invited to speak at the San Diego Direct Marketing Association on April 17, 2007. Mr. Smith will discuss how to effectively plan, source, implement, and use accurate, up-to-date, and scalable web analytics, and best methods for establishing organizational key performance indicators.

The San Diego Direct Marketing Association (SDDMA) provides marketers with educational, results-driven ideas, comprehensive research and networking opportunities. The web analytics seminar will also cover how to use valuable customer data from your web analytics to drive targeted relationship marketing campaigns.

“The essence of successful online marketing relies on a fundamental understanding of an organization’s web visitor behavior, navigation and actions”, reports Mr. Smith. “Web analytics provide the framework for obtaining this critical knowledge and building successful marketing strategies.”

“The SDDMA is very excited to have Mr. Smith speak to our members”, replies Brian Lewis, Board member of the SDDMA. “Our members really have an insatiable thirst for the most up-to-date information on Internet Marketing strategy and tactics.”

The Web Analytics seminar will be held on Tuesday, April 17, 2007 at 7:45 am – 11:15 am, at the Radisson Hotel, in La Jolla, CA. For more information, visit sddma.org/marketing-events.asp?EventCode=04/2007.

About Engine Ready, Inc.
Engine Ready, Inc. has helped businesses of all industries succeed on the Internet by providing software solutions and services for strategic web marketing. Engine Ready was the first to combine search marketing with website analytics. Helping customers execute successful search engine marketing strategies and providing key web statistics, Engine Ready, Inc. makes it easy for companies to make strategic decisions about their web marketing campaigns to improve their return on investment.

For information: www.engineready.com or phone: 1 (888) 283-0882