IndexTools Announces new Partner Alliance Program

IndexTools (Inc.), leading provider in the web analytics industry today announced its new Partner Alliance Program. The new program aims to strengthen current partnerships, and expand the number of agencies and entrepreneurs’ businesses that share IndexTools’ commitment and wish to benefit from a flexible, innovative and highly customizable web analytics solution.

New York, NY May 23, 2007 — IndexTools (Inc.) www.indextools.com, leading provider in the web analytics industry, today announced its new Partner Alliance Program. The new program aims to strengthen current partnerships, and expand the number of agencies and entrepreneurs businesses that share IndexTools’ commitment and wish to benefit from a flexible, innovative and highly customizable web analytics solution.

“Increasing partner share is vital to continuing our expansion worldwide,” said Dennis Mortensen, COO of IndexTools. “The Partner Alliance Program offers a material win-win for everyone - our partners, their accounts, and of course the growing community of IndexTools users around the world.”

The new Partner Alliance Program provides three different levels for agencies to work together with IndexTools:
• Strategic Alliance Partner - for companies with a stable client base and committed demand for analytics
• Key Alliance Partner - for businesses with an expanding client base and growing demand for analytics
• Authorized Partner - for entities new to analytics seeking to broaden their commitment to analytics

IndexTools’ current partners and newcomers alike will benefit directly from an array of new partner program features:
• Training and consultancy by in-house experts in Professional and Best Practice Services that will guide partners through business requirement analysis, deployment and performance optimization.
• Ready access to a full suite of marketing materials and sales tools developed specifically for Partners.
• Aggressive remuneration and lifetime commission structure.
• An open-door client management center where partners can monitor and manage their clients’ web analytics usage and access extensive product information to buoy client relationships.

“Web analytics has become a strategic factor in our approach of our clients and campaigns. We needed to provide our clients with an exceptionally customizable web analytics solution. This does not stop with a piece of software; it requires a partnership that exceeds the client-supplier level. IndexTools enables us to go beyond client expectations and as a Strategic Alliance Partner we benefit from IndexTools’ lead generation, marketing support and superb implementation services,” said Michiel van Gaalen, CEO of Leads2Business.

Charlie Holbech, Head of IndexTools Partner Division, sees tangible benefits rolling out the Partner Alliance Program, “What we have built over the past four years is a global matrix of more than 200 active partners in 25 countries. This incorporates major agencies and sector leaders, web design firms and online marketing companies covering every possible market vertical. With the Alliance Program our footprint can only continue to grow.”

More information about IndexTools Partner Alliance Program: at IndexTools Partner Program .

About IndexTools
IndexTools offers a highly customizable and scalable analytics platform for companies’ online marketing activity in each phase of the customer lifecycle. With IndexTools Web Analytics and Bid Management, businesses gain accurate, insightful and timely intelligence about the effectiveness of their online marketing.

IndexTools’ services have boosted the online performance of more than 3000 clients worldwide, including Tesco, Vodafone, PriceRunner, and Jamba.

IndexTools serves its worldwide client base directly and through a network of more than 200 local partners in over 25 countries around the globe. IndexTools was founded in 2000, operates from New York City, US and have an extensive Technology Development Center in Budapest, Hungary EU. IndexTools’ competitors include Webtrends, Visual Sciences (WebSideStory), Omniture and Coremetrics.

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